Survey answers as Pipedrive notes, activities and leads
Add survey answers to Pipedrive as notes on the person or deal, follow-up activities or new leads, through a Zap that starts the moment an answer arrives.
From an answer in Usertick to Pipedrive
Sales hears what a customer thinks while the deal is still open. A Zap adds the answer as a note on the person or the deal, schedules an activity to call back, or creates a lead when someone asks to talk to sales.
The Zap starts in Usertick. It can run on every new answer, once the AI has read one, when one turns urgent or when its status changes, and a workflow can hand over only the answers its conditions pick.
Pick a survey in the trigger, and each question arrives as its own field, so the score and the comment land in the Pipedrive fields you choose. The answer's email, page, country, device and AI reading come with it.
- Plan
- Every plan in Usertick, 1 Zap on Free
- Connects through
- The Usertick app on Zapier
- Zapier plan
- Zapier's free plan runs this two-step Zap
- Starts when
- An answer arrives, the AI reads it, it turns urgent, its status changes or a workflow reaches its Zapier step
What the Zap can do in Pipedrive
Choose the action in Usertick, and Zapier opens with the trigger and the action already in place.
- 01Add a note to a person or deal
- 02Create an activity
- 03Create a lead
Zapier's page for Pipedrive listed 57 actions and searches on November 1, 2026. These fit survey answers best.
- Create Note
- Create Activity
- Create Lead
- Create Deal
- Update Deal
- Add/Remove Deal Labels
- Add Label to Person
- Update Person
- Add Follower
- Find or Create Person
Three Zaps to build with Pipedrive
Each one starts on a Usertick trigger and uses an action from Zapier's page for Pipedrive.
Pin a detractor's comment to the Pipedrive deal
Detractors pass a workflow's conditions, and its Workflow Step hands the answer to the Zap. Find steps reach the person and their deal from the Respondent email, and Create Note pins Q1 and the Response link to that deal.
Pipedrive action: Create Note
Schedule a priority Pipedrive call for urgent feedback
Urgent Feedback gives the rep a call activity for each answer that turns urgent, with Survey name as the subject, AI theme and the Response link in the note, and a high priority.
Pipedrive action: Create Activity
Label the Pipedrive deal when a customer complains
For answers the AI reads as complaints, Response Analyzed starts a Zap that finds the person's deal through the Respondent email and adds a deal label such as At risk, so a Pipedrive filter can list those deals.
Pipedrive action: Add/Remove Deal Labels
Zapier's free plan runs a Zap with one action. A Zap with a search step or a filter has more steps and takes a paid Zapier plan.
What Usertick sends to Zapier
Every trigger carries these fields, ready to map into Pipedrive.
Attachments such as screenshots stay in Usertick, because a Zap can't open their links. The Response link opens the answer with its files in the inbox.
Connect Pipedrive in three steps
Settings opens Zapier with the trigger and the action already in place.
- 1
Pick the action in Usertick
Open Settings, then Integrations, select Pipedrive and choose what the Zap does there.
- 2
Sign in on Zapier
Sign in to Usertick from the Zap and choose the organization when you allow access.
- 3
Map the fields and turn it on
Pick the survey to watch, map the answer's fields to Pipedrive and turn the Zap on.
To send only some answers, add a Zapier step for Pipedrive to a workflow instead. The workflow's conditions decide which answers reach the Zap, and the workflow can be published once its Zap is on.
Read the setup guideFrequently asked questions
Create Lead puts it in the Leads Inbox, apart from the deal pipelines, with a title such as the Survey name and the answer in its note. Pipedrive links every lead to a person or an organization, so a Find or Create Person step with the Respondent email comes first.
Create Note accepts a person and a deal together, each with its own pinned setting, so the comment appears in the history of both.
Zapier comes with every plan in Usertick, and Free runs 1 Zap. On Zapier, a two-step Zap like this one runs on the free plan.
No. The Zap signs in with your Usertick account, and you choose the organization when you allow access. API keys are for Usertick's REST API.
Yes. Response Analyzed filters by type and urgency, Urgent Feedback runs once for each answer that turns urgent, and a workflow's Zapier step hands over only the answers its conditions pick.
Pick the survey in the trigger. Each question then arrives as its own field, such as Q1 with the score, ready to map into Pipedrive.
A Zap that starts in Pipedrive can use Usertick's actions. Update Response sets an answer's status, type or urgency, Add Comment adds a note your team sees in the inbox, and Find Response looks up an answer by email or ID first.
No. Attachments stay in Usertick, because a Zap can't open their links. The Response link field opens the answer, with its files, in the inbox.
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