An email with a link
- 1The email asks people to take a survey and links to it.
- 2Opening it takes a click to a new page.
- 3The first question appears once that page has loaded.
Email surveys
Email surveys customers answer from their inbox
The first question sits inside the email, so customers answer with one click and carry on with the rest of the survey with that answer already filled in.
What to send, and when
Each moment has its own email and its own first question. Start from one of these, then change the wording, the list and the day it goes out.
Hear how the delivery went
Send a star rating to the customers whose orders arrived this week. They rate the delivery right in the email, and one click opens the rest of the survey with their stars filled in.
- Answered in the email
- Stars
- Next in the survey
- Did your order arrive on time?
- Template
- Delivery experience
Check that support solved the problem
Ask whether the issue was resolved, a day after a case closes. The next question asks what is still open, so your team can pick the case up again before the customer has to ask.
- Answered in the email
- Multiple choice
- Next in the survey
- What's still unresolved?
- Template
- Support follow-up
Track loyalty from quarter to quarter
Send the NPS question to your customer list each quarter. The 0 to 10 scale sits in the email, and the reason behind each score follows on the survey page.
- Answered in the email
- NPS
- Next in the survey
- What's the main reason for your score?
- Template
- Net Promoter Score (NPS)
Ask attendees while the event is fresh
Email everyone who attended the day after. They rate the event in the message, then say whether it met their expectations and what to change next time.
- Answered in the email
- Stars
- Next in the survey
- Did the event meet your expectations?
- Template
- Post-event
See how easy getting started was
Ask new customers a week after they sign up how easy it was to get going. The effort scale sits in the email, and the next question asks what they mainly want to use the product for.
- Answered in the email
- Customer effort
- Next in the survey
- What do you mainly want to use the product for?
- Template
- Onboarding feedback
Learn who plans to stay after the trial
Before a trial ends, ask whether people plan to continue. The answer, and what holds them back if anything, tells your team who needs a conversation.
- Answered in the email
- Multiple choice
- Next in the survey
- What's holding you back, if anything?
- Template
- End of trial
The first question, already in the inbox
Most survey emails ask people to click away first. A Usertick email asks the first question right there in the message.
An email that asks the first question
- 1The first question sits in the message, with its answers.
- 2Selecting one opens the survey with that answer filled in.
- 3The next question is already on screen.
Your words, your colors, your name
Address each reader by name, dress the email in your survey’s colors and send it in your own name.
Your name on every email
Let Usertick send it, and the email arrives from your name via Usertick, with replies going to someone on your team. Prefer your own setup? Connect your SMTP server, Resend, Mailgun or SendGrid, and Usertick sends through your account once a test email confirms the connection.
The first question, right in the message
Start with NPS, stars, an effort score, emoji, yes or no, multiple choice or a dropdown, and people answer it in the email itself. Any other first question gets a button that opens the survey.
Written to each person
Drop a contact’s name, email or any custom field into the subject or the text, with a fallback for contacts who don’t have one.
In your survey’s colors
The email picks up your survey’s theme, with a dark palette ready for mail apps set to dark mode.
Reach exactly the people you mean
Pick a list, send now or later, and follow every email from delivery to answer.
- 1
Bring your contacts
Add people one by one or import a CSV, and organize them into as many lists as you need. New contacts also flow in from your site, from contact questions and from HubSpot.
- 2
Pick the people, then the moment
Choose the survey and its language, then send to all your contacts, a few lists or addresses you paste in. People who already received the survey are skipped by default, and the email goes out now or at a time you schedule.
- 3
A report for every send
See who each send reached, who answered and what failed or was skipped, with the response rate and a line for every recipient.
See what every reply means and who handles it
Answers from every send arrive in one place, read and tied to the contact who gave them, so your team follows up with the right person.
Read as it comes inAI
AI reads each written answer as it arrives and sorts it by type, theme, sentiment and urgency, on every plan including Free.
See AI analysisEvery send in one view
Results shows the scores, the themes and the answers behind them for every send of a survey together, and each send keeps its own report.
See results and dashboardsFollow up with the right person
Every answer is tied to the contact who gave it. On every plan, rules send the urgent ones to Slack, Microsoft Teams, Jira or Linear.
See workflowsUnsubscribes, bounces and retries, handled
One-click unsubscribe
Every email carries an unsubscribe link, and mail apps can show their own one-click button. Anyone who leaves is never emailed again.
Bounces handled
When Usertick sends, addresses that bounce or report spam are set aside automatically, so later sends skip them.
Test before you send
Send yourself a test first. It is clearly marked, saves no answers and doesn’t count toward your allowance.
Send it later
Schedule a send up to 30 days ahead, and cancel it any time before it goes out.
Retry and send again
Retry just the emails that failed, or send the survey to the same people again whenever you need to.
Triggered from HubSpot
Send a survey email from any step of a HubSpot workflow, right when the contact reaches it. Every plan.
Every answer has a name
Each answer arrives linked to the contact who gave it, so you know exactly who to reply to and follow up with.
In their language
Pick one of the survey’s languages for each send, and the survey opens in that language too.
Emails on every plan
Every plan includes emails sent by Usertick: 50 a month on Free, 500 on Starter, 2,500 on Pro and 10,000 on Business. Send through your own provider and there is no cap.
Email survey templates and questions
Start from a whole survey written for an email, or from one question customers can answer in the inbox, then make the wording your own.
Templates
Browse all templatesNPSNet Promoter Score (NPS)Measure how likely customers are to recommend you, and hear the reason behind each score. Send it every quarter by email or in the app to track loyalty over time.
CSATCustomer satisfaction (CSAT)Find out how satisfied customers are with a purchase, a visit or a support conversation. Send it within 24 hours, while the experience is still fresh.
Customer effortCustomer effort (CES)Measure how much effort it took customers to get what they needed. Show it right after a support ticket is solved, a checkout or a setup step.
SupportSupport follow-upCheck whether a support conversation actually solved the problem, how much effort it took and how the person who helped did. Send it automatically when a ticket is closed.
CSATPost-eventFind out how attendees rated your webinar, workshop or conference, whether the content and length were right and what to change next time. Send it within a day of the event.
CSATDelivery experienceFind out how the delivery went, whether the order arrived in good condition and how the carrier did. Send it a day after tracking shows the order as delivered.
- How likely are you to recommend us to a friend or colleague?NPS · Any customer
- How satisfied are you with your overall experience?Stars · Any customer
- Was your issue resolved?Yes / No · After a support case
- How much effort did it take to get help?Customer effort · After a support case
- How would you rate the delivery?Stars · After a delivery
- Did your order arrive on time?Yes / No · After a delivery
- How likely are you to recommend this event?NPS · After an event
- How easy was it to get started?Customer effort · New customers
Frequently asked questions
The email shows the first question with its answers. One click opens the survey in the browser with that answer already filled in, ready at the second question. The response is saved when they submit it.
NPS, stars and the other rating shapes, effort scores, emoji, yes or no, multiple choice and dropdown questions. Any other first question shows a button that opens the survey.
Yes. Connect your own SMTP server, Resend, Mailgun or SendGrid, and Usertick sends through it once a test email confirms the connection. When Usertick sends for you, the email shows your name via Usertick.
Through Usertick, 50 emails a month on Free, 500 on Starter, 2,500 on Pro and 10,000 on Business, and extra emails cost $0.01 each from $5. Tests, skipped people and failed emails don’t count. Through your own provider, Usertick sets no limit.
They are never emailed again from your organization. When Usertick sends, addresses that bounce or report spam are set aside the same way.
Yes. Paste the survey’s link into any email tool. The first question inside the email works when Usertick or your connected provider sends it.
Yes. Insert a contact’s name, email or any custom field into the subject, the text or the footer, with a fallback for contacts who don’t have a value.
Add them one by one or import a CSV of emails and names, up to 2,000 rows at a time. Contacts also arrive from people your site identifies, from answers to a contact question and, on every plan, from a HubSpot workflow.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed