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Post-event survey template

Find out what to keep, and what to change for the next event

Ten questions for the day after your conference, workshop or meetup: overall satisfaction, a rating for each part of the event, the depth and length of the content, and whether attendees will come back. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this post-event survey tells you

A post-event survey asks attendees how the event went while they still remember the sessions, the venue and the people they met. This template takes about three minutes: an overall score, expectations, a rating for five parts of the event, depth and length, three open questions, the chance they return and how they heard about it.

It is written for an email the day after the event, sent by Usertick to your attendee list with the first question inside the message. The same template also runs as a link in your own follow-up email, as a QR code on the closing slide, or as a popup on your event website, so you can ask wherever your attendees are.

Every written answer is read as it arrives and filed under a category from your list, such as sessions and speakers or food and breaks, with a type and an urgency. Results compares the satisfaction score with the period before, draws a heat map for the five ratings and shows the share who plan to come back.

In an emailAs a linkOn your websiteAs a conversation
Questions
10
Time to answer
About 3 minutes
Written for
The day after the event, by email to everyone who attended
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 10 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 10 · Stars

Overall, how satisfied were you with the event?

Why ask it
One overall score gives you a number to track from event to event before the detail questions start.
What you learn
Results shows the average out of 5, a bar for each rating and the share who rated 4 or higher, against the period before. Select the 1s and 2s to read only what unhappy attendees wrote.
Make it yours
Keep it first: in the email it can be answered with one tap inside the message, and the rest of the survey opens with that score kept.
Question 2 of 10 · Multiple choice

Did the event meet your expectations?

Why ask it
An attendee can enjoy the day and still say it only partly met what the agenda promised, which points to the way you describe the event.
What you learn
A donut with the share and count for each answer, and stacked shares over time. Select It didn't meet them to see the ratings and comments those attendees gave.
Make it yours
Read your event page and invitation again when many answer It partly met them, and make the promise match the program.
Question 3 of 10 · Matrix · Optional

How would you rate each of these?

Why ask it
Five ratings on one screen show which part of the event pulled the overall score up or down: the speakers, the relevance, the organization, the venue or platform, or the chance to meet people.
What you learn
A heat map with a row for each part and its average, so a strong program with a weak venue shows at a glance.
Make it yours
Rename the rows for your format, such as the platform name for an online event, and add a Not applicable column for parts some attendees skipped.
Question 4 of 10 · Multiple choice

How was the depth of the content?

Why ask it
A good speaker can still get a middling score when the content is too basic for experts or too advanced for newcomers. One tap tells you which way to move the next program.
What you learn
The share who found it too basic, about right or too advanced. Select Too advanced to see whether relevance dropped for the same attendees.
Make it yours
When the answers split both ways, label the level of each session on the next agenda, or plan separate beginner and advanced tracks.
Question 5 of 10 · Multiple choice

How was the length of the event?

Why ask it
Length is easy to change and easy to get wrong. Asking it on its own keeps a long day from dragging down the content scores.
What you learn
The share for too short, about right and too long, compared with the period before, so you can see whether a shorter agenda fixed it.
Make it yours
Keep the wording the same when you change the format, such as one day in place of two, so the before and after compare cleanly.
Question 6 of 10 · Text · Optional

What did you like most?

Why ask it
The parts attendees liked most are the ones to protect when the budget changes, and people name specific sessions and speakers here.
What you learn
Each answer with its sentiment and theme, filterable by theme, and up to 8 themes with their trends, so a speaker or a format that keeps coming up stands out.
Make it yours
Quote these answers to speakers and sponsors when you invite them back.
Question 7 of 10 · Text · Optional

What should we improve next time?

Why ask it
The direct question for change. Placed after the ratings, it gets specific answers such as the queue at lunch or the room that was too small.
What you learn
Usertick files each answer under a category such as venue and rooms or food and breaks, marks it as a complaint or an idea, and flags the urgent ones, in any language.
Make it yours
Give each complaint an owner in the inbox, so the venue, catering and content teams each get their own list.
Question 8 of 10 · Text · Optional

Which topics would you like us to cover next time?

Why ask it
Attendees tell you what would bring them back. Their topic requests are the start of the next call for speakers.
What you learn
Each answer with its sentiment and theme, grouped into up to 8 themes with their trends, so repeated requests rise to the top.
Make it yours
Turn the most requested themes into options for a pre-event survey next year, and let attendees rank them.
Question 9 of 10 · Multiple choice

How likely are you to attend our next event?

Why ask it
Intent to return is the clearest sign that the event was worth the ticket and the time away from work.
What you learn
A donut of very likely to unlikely with the count for each, compared with the period before. Choose Unlikely to read the comments from the attendees you are about to lose.
Make it yours
Read every Unlikely answer before you set the next date, since those attendees tell you what would have to change.
Question 10 of 10 · Multiple choice

How did you hear about the event?

Why ask it
Knowing which channel brought attendees tells you where to spend the next promotion budget, and the write-in Other catches the ones you didn't list.
What you learn
The share of each source with the typed Other answers listed beside the chart, so word of mouth and partner channels get numbers of their own.
Make it yours
Replace the options with your real channels, such as a partner newsletter, a community or a paid campaign, and keep Other for the rest.

What the answers show

Results turns each question into numbers you can follow week by week.

Overall, how satisfied were you with the event?

The average rating and the share who gave 4 or 5 stars, against the period before.

Did the event meet your expectations?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

How was the depth of the content?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Post-event in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Schedule it before the event ends

    Set up the send during the event so it goes out the next morning, while the sessions are still fresh. Usertick schedules a send up to 30 days ahead.

  2. 02

    Import the attendee list first

    Import the attendee list from your ticketing tool as a CSV and send to that list. Skip people who already received this survey is on by default, so a second send reaches only new names.

  3. 03

    Show the code on the last slide

    For attendees who rarely open email, show the QR code of a link copy of the survey on the closing slide. The code points to the live survey, so edits never require a new one.

  4. 04

    Tell attendees what changed

    Say in the invitation to the next event what you changed because of their answers, such as bigger rooms or a shorter day. It shows the three minutes were worth it.

CSAT surveysEvent surveysEmail surveysEvents questions

More satisfaction templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
CSATSession feedbackRate each talk or workshop while it's fresh and learn what attendees want more of. Show a QR code on the last slide or send it in the event app.
CSATWebinar feedbackFind out how useful a webinar was, why people joined and what to cover next. Send it with the recording, within a day.
CSATKeynote feedbackRate the keynote and the speaker while it's fresh, and see whether the length worked. Show a QR code on the closing slide.
CSATHands-on workshopLearn whether workshop participants finished the exercise, how the pace felt and what slowed them down. Share it at the end of the workshop.

Questions from the library

Browse the question library
  1. How likely are you to recommend this event to a colleague?NPS · Events
  2. How would you rate the event overall?Stars · Events
  3. How useful was the content?Stars · Events
  4. How many new people did you meet?Number · Networking and community
  5. What helped you meet people?Multiple choice · Networking and community
  6. How welcome did you feel?Big scale · Networking and community

Frequently asked questions

Within a day of the event, while attendees still remember the sessions and the venue. Schedule the send in Usertick before the event ends, and it goes out on time.

This template asks ten, four of them optional, and takes about three minutes. For a short meetup, keep the overall score, the length question and one open question.

Select the low scores in Results to filter the whole page to those attendees, then read their ratings and written answers together to see whether the venue, the content or the schedule let them down.

Yes. Every card in Results compares the chosen period with the period before, so run the same survey after each event and keep the questions the same. For two events in the same weeks, duplicate the survey so each has its own results.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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