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Webinar feedback survey template

Find out what your webinar was worth, and what to teach next

Four questions to send with the recording: how useful the webinar was, how much of it people watched, why they joined and the topic for the next one. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this webinar feedback survey tells you

A webinar feedback survey asks viewers whether the hour was worth it and what would bring them back. This template takes about a minute: a usefulness score, how much they watched, why they signed up and what the next webinar should cover.

It is written for the follow-up email that carries the recording, sent within a day by Usertick to your registration list with the first question inside the message. The same template also runs as a link in the webinar chat as you close, or as a popup on the page of your website that hosts the replay.

Every topic request is read as it arrives and given a theme and a sentiment, so repeated requests group together. Results shows the usefulness score with the share who rated 4 or higher, how many stayed to the end and the reasons people joined, and selecting an answer filters the whole page to those viewers.

In an emailAs a linkOn your websiteAs a conversation
Questions
4
Time to answer
About a minute
Written for
Within a day, in the email that carries the recording
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 4 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 4 · Stars

How useful was the webinar?

Why ask it
Usefulness is the measure viewers apply to a webinar, more than polish or slides. Asking it first gives you one number to compare from webinar to webinar.
What you learn
The average out of 5, a bar for each rating and the share who rated 4 or higher, compared with the period before.
Make it yours
Keep it first: in the email it can be answered with one tap, and the rest of the survey opens with the score kept.
Question 2 of 4 · Multiple choice

How much of it did you watch?

Why ask it
A viewer who left after ten minutes rates a different webinar from one who stayed to the end. This answer puts each usefulness score in context.
What you learn
A donut of all, most, about half and less than half with the count for each. Select Less than half to read why those viewers joined and what they want next.
Make it yours
When many leave early, move the most useful part of the next webinar into the first fifteen minutes and watch this answer change.
Question 3 of 4 · Multiple choice · Optional

Why did you join?

Why ask it
People join for the topic, the speaker, a buying decision or to get more from a product they already use. Each reason calls for a different follow-up.
What you learn
Bars with the share and count for each reason, since viewers can pick several, with the typed Other answers listed beside the chart.
Make it yours
Add the reasons your own audience gives, such as a certification or a product launch, and keep Other for the rest.
Question 4 of 4 · Text · Optional

What should our next webinar cover?

Why ask it
Viewers tell you what they still want to learn. Their requests are the plan for the next webinar.
What you learn
Each answer with its sentiment and theme, filterable by theme, with up to 8 themes and their trends, so the most requested topics rise to the top.
Make it yours
When a topic keeps coming up, announce it in the next recording email, so viewers see their request turned into a session.

What the answers show

Results turns each question into numbers you can follow week by week.

How useful was the webinar?

The average rating and the share who gave 4 or 5 stars, against the period before.

How much of it did you watch?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Why did you join?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Webinar feedback in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Send it with the recording

    Add the recording as a button in the survey email, so viewers have a reason to open it, and schedule the send for the morning after the webinar.

  2. 02

    Include people who missed it

    Registrants who didn't attend can still answer after watching the recording. The question about how much they watched keeps their answers apart when you filter.

  3. 03

    Pass evaluators to sales

    Answers sent through Usertick email are tied to each contact. Select the answer about evaluating the product in Results and give those responses a sales owner in the inbox.

  4. 04

    Keep one survey per series

    Ask the same four questions after every webinar in a series, so Results compares each period with the one before. Duplicate the survey when one webinar needs results of its own.

CSAT surveysEvent surveysEmail surveysEvents questions

More satisfaction templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
CSATPost-eventFind out how attendees rated your webinar, workshop or conference, whether the content and length were right and what to change next time. Send it within a day of the event.
CSATSession feedbackRate each talk or workshop while it's fresh and learn what attendees want more of. Show a QR code on the last slide or send it in the event app.
CSATKeynote feedbackRate the keynote and the speaker while it's fresh, and see whether the length worked. Show a QR code on the closing slide.
CSATHands-on workshopLearn whether workshop participants finished the exercise, how the pace felt and what slowed them down. Share it at the end of the workshop.

Frequently asked questions

Within a day, in the email that sends the recording. Viewers still remember the session, and the recording gives them a reason to open the email.

Yes, when they get the recording too. Their answer to how much they watched keeps them apart in Results, and their reasons for joining still tell you what drew them.

Keep it to a minute or less. This template asks four, and the first can be answered inside the email.

Choose the low scores in Results and check how much those viewers watched and why they joined. Low scores from viewers who stayed to the end point to the content, and low scores from those who left early point to the start of the webinar.

Yes. On every plan, the HubSpot connector writes the answers to each viewer's contact. A Zapier step sends them to Salesforce, and a workflow can post each new answer to Slack or Microsoft Teams.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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