Where customers come from
See the share of each source, with every typed "Other" answer beside the chart, and select one to read what those customers said.
Marketing teams
Learn what moves visitors to sign up and buy
Ask the visitors a campaign brings, ask new customers how they found you, and test messages before they go live. Usertick reads every answer and sends it to HubSpot, Klaviyo or Mailchimp, where your next campaign starts.
The answers analytics can't give you
Analytics shows which pages people visit and where they leave. It can't show why a headline didn't land, what almost stopped a sign-up or how many customers came from a friend's recommendation. A short survey at the right moment can.
With Usertick, a question opens for the visitors a campaign sent, on the pricing page before they leave, or right after sign-up, asking how people heard about you. The campaign tags of the page travel with each answer, so you can see which channel brought it.
Results shows the share of every source, the themes in what people wrote and the pages that score lower. Variants test two wordings on a share of visitors, and workflows write each answer to the contact in HubSpot or the profile in Klaviyo.
- Plans
- Website surveys, exit intent, Results and AI reading on every plan, the free plan included
- Targeting
- Pages and countries on every plan, campaign tags and traffic share on 1 survey on Free and every survey from Starter
- Testing
- A/B variants of a survey with a verdict at 95% confidence, from Business
- Tools
- Google Sheets, HubSpot, Klaviyo and Mailchimp on every plan
Ask at the moments marketing cares about
From the first visit to the first order.
On the page a campaign points to
Show the survey only to visitors who arrived with a campaign's tags, such as a newsletter or an ad, and ask what they expected to find. Starter and above, and 1 survey on Free.
On the pricing page
Ask what stops visitors from choosing a plan, after half a minute on the page or as they head for the tabs. Every plan.
Right after sign-up
Ask new customers how they first heard about you, with word of mouth and podcasts that analytics can't see as answers of their own.
Offline, behind a QR code
Print a QR code on flyers, packaging or an event stand, with one tagged link per place, so offline campaigns report their answers too.
See what brings people in, and what holds them back
Results turns each answer into a share you can compare.
The pages and markets that score lower
See each country, device and page with its own score, and the groups that fall well below the rest, marked as clearly lower.
Test the message before the campaign
On Business, show a variant of the survey to half of visitors, with a different headline, wording or offer, and Results compares the answers once both sides have 30, with a verdict at 95% confidence. A this-or-that question asks people to pick between two headlines on every plan.
Answers on the profiles you market to
Workflows write each answer where your campaigns are built.
HubSpot contacts and lists
Write the answers to the contact's properties, create the contact from a work email when it doesn't exist, and add a task for the owner. Every plan, with the task from Starter.
Klaviyo, Customer.io and Braze events
Send each answer as an event on the profile, ready to start a flow or build a segment. Every plan.
A Google Sheet for every campaign
Add each answer to a sheet with the page and its campaign tags, ready for your own reports. Every plan.
The answer in Google Analytics
When Google Analytics is on the page, Usertick sends an event with the survey and the score after each answer. Every plan.
Works with your marketing stack
Send answers to your CRM, your email tool and your analytics, so what visitors tell you shapes the next campaign.
See all integrationsHow marketing teams start with Usertick
Four steps from the script tag to answers in your CRM.
- 1
Add Usertick to your site
Paste the script tag into your site once. Shopify, WordPress, Webflow and other site builders each have a short guide.
- 2
Start from a template
Pick How did you hear about us?, Pricing page feedback, Exit intent or Headline test, or describe your campaign to Create with AI.
- 3
Choose the visitors
Limit the survey to pages, countries or campaign tags, and to a share of traffic, then choose how often it returns.
- 4
Send answers to your tools
Add a workflow that writes each answer to HubSpot, Klaviyo or a Google Sheet.
How marketing teams get answers that matter
Six habits that keep surveys short and the insight sharp.
- 01
Ask how they found you early
Ask right after sign-up or the first order, while people still remember the post, the friend or the podcast.
- 02
Include word of mouth
Add a friend or colleague and podcasts to the list. Those are the sources analytics misses most.
- 03
Ask on one page at a time
A question about the pricing page belongs on the pricing page, so every answer describes the same thing.
- 04
Tag every link
Add campaign tags to each email, ad and QR code, so every answer carries the channel that sent it.
- 05
Test one change
When you test a message, change one thing at a time, so the verdict tells you what worked.
- 06
Close the loop with sales
Send answers from interested visitors to the CRM the same day, so marketing and sales see the same people.
Templates and questions for marketing teams
Start from a template written for attribution, messages or the brand, and change any question.
Templates
Browse all templatesResearchHow did you hear about us?Find out which channels actually bring you customers, including the word of mouth your analytics can't see. Show it right after signup or on the first order.
PricingPricing page feedbackFind out what keeps visitors on your pricing page from choosing a plan. Show it after 30 seconds on the pricing page, or when they're about to leave.
ResearchHeadline testTest two headlines with readers: which they'd click and which feels more trustworthy. Replace the placeholders with your own headlines.
ResearchBrand perceptionLearn how people see your brand, how much they trust it, how it compares with competitors and where they first heard of you. Run it with customers and with your newsletter audience once a year.
Questions from the library
Browse the question library- How did you first hear about us?Dropdown · Marketing
- Was it clear what we do?Yes / No · Marketing
- What made you decide to try us?Text · Marketing
- What almost stopped you from signing up?Text · Marketing
- Who else did you look at before us?Text · Marketing
- How easy was it to understand this page?Customer effort · Marketing
- Where have you come across our name?Multiple choice · Brand and reputation
- What do you say about us when you recommend us?Text · Referrals and word of mouth
Frequently asked questions
Ask the visitors a campaign brings, ask new customers how they found you, learn what stops people on the pricing page, and test messages with variants. Answers go to HubSpot, Klaviyo, Mailchimp or a Google Sheet.
Yes, on 1 survey on Free and on every survey from Starter. A campaign rule matches tags such as utm_source=newsletter on the page the visitor landed on, so the survey still knows the campaign on a later page.
Each website answer keeps the campaign tags of the page where it was given. They show on the answer in the inbox and travel to Google Sheets, webhooks and the API, and a workflow can route answers by them.
Ask "How did you first hear about us?" right after sign-up or the first order, with a friend or colleague as one of the answers. Results shows the share of each source and how it moves week by week.
Yes. A this-or-that question asks people to pick between two headlines on every plan. On Business, a variant shows a different version of the survey to a share of visitors, and Results compares the answers with a verdict at 95% confidence.
Yes, on every plan. HubSpot gets the answers on the contact, Klaviyo gets an event on the profile, and Mailchimp updates the fields and tags of people already in your audience.
No. Paste the script tag into your site once, or follow the guide for your site builder. Surveys, targeting and workflows are set up in Usertick without code.
The script loads without blocking your page, and your site keeps working if Usertick can't be reached. The widget keeps its styles to itself, so your pages look the same.
Website surveys, exit intent, Results, AI reading and workflows to Google Sheets, HubSpot, Klaviyo and Mailchimp come with every plan. Starter adds campaign targeting and traffic share on every survey, and Business adds variants.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed