Choose the audience and the fields
Pick the audience, the tags and the merge fields that receive the NPS, a score, the survey's name and the date, and map any answer to a text, number or date field.
Mailchimp integration
Survey answers on your Mailchimp contacts
Write each survey answer to the contact in your Mailchimp audience as merge fields and tags, and add an event that a journey or a segment can use.
Feedback where you plan your campaigns
Mailchimp knows each contact by email. With the Mailchimp integration, an answer updates the contact in the audience you choose: the score in a merge field, the survey's name and date in others, and the tags you set, such as promoter or usertick.
Each answer can also add the usertick_survey_response event to the contact, with the survey, the score and a link to the answer, ready for a customer journey or a segment in Mailchimp.
Usertick never subscribes anyone. It updates people who are already contacts and, only when you turn it on, adds new people as transactional contacts, who don't get your campaigns.
- Plan
- Every plan, 1 workflow per survey on Free
- Connects through
- Sign in with Mailchimp, one connection for every audience
- Writes
- Merge fields, tags and an event on the contact
- Subscriptions
- Never changed by Usertick
How answers reach Mailchimp
A workflow step updates the contact in the audience it chooses.
An event for journeys and segments
The usertick_survey_response event lands on the contact with the survey, the score and a link to the answer, so a journey can thank a promoter or follow up on a low score.
What Usertick sends to Mailchimp
Each answer updates the contact with the answer's email.
FieldWhat it holds
Merge fieldsThe NPS from 0 to 10, a score, the survey's name and the date, in the fields you choose
Mapped answersAnswers in your text, number and date merge fields, left out when one doesn't fit
Tagsusertick and any tags you add
usertick_survey_responseAn event with survey_id, survey_name, response_id, response_url and the score
New contactsAdded only when you turn it on, as transactional contacts
Connect Mailchimp in three steps
Connecting writes nothing by itself. Each workflow step chooses its audience.
- 1
Sign in with Mailchimp
In Usertick, open Settings, then Integrations, select Mailchimp and sign in. One connection covers every audience in the account.
- 2
Add Update the contact to a workflow
Choose the audience, the tags and the merge fields, and whether to add new people as contacts.
- 3
Test it, then publish
A test run on a real answer reads the audience and the contact and shows the requests it would send, without writing anything.
Frequently asked questions
Mailchimp comes with every plan, along with the workflows that run the step. Free runs 1 workflow per survey.
No. Usertick never changes a contact's subscription. With Add new people as contacts on, new people join as transactional contacts, who don't get your campaigns.
The answer had no email, or the person isn't a contact in the audience and the step doesn't add new contacts. The workflow's activity lists each skipped run with its reason.
No. Usertick writes to the merge fields your audience already has, so add the fields in Mailchimp first.
Mailchimp has no way to drop a duplicate event, so Usertick doesn't send the event again after a timeout. The workflow's activity notes that it may have arrived.
The workflow steps that used the connection stop sending. Mailchimp has no way for Usertick to revoke its access, so remove the app under Connected apps in Mailchimp too.
More integrations
HubSpotKeep each HubSpot contact current with what they told you, and send Usertick surveys from your HubSpot workflows.
KlaviyoAdd each response to the person’s Klaviyo profile as an event with their answers.
Customer.ioRecord each response on the person’s Customer.io profile as an event with their answers.
BrazeLog each response on the person’s Braze profile as an event that carries their answers.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
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