Usertick
HubSpot integration

Survey answers on every HubSpot contact

Write each survey answer to the contact in HubSpot: the latest NPS, the AI reading and a note with the answers, plus a follow-up task for the owner when one is needed.

Feedback where your team manages each customer

Sales and customer success live in HubSpot. With the HubSpot integration, each answer lands on the contact who gave it: a group of Usertick properties with the latest NPS, the type, the urgency and the theme, and a note with the answers on the timeline.

A second step adds a follow-up task for the contact's owner, due when you choose and as urgent as the AI read the answer. Lists, reports and workflows in HubSpot can use the Usertick properties like any other.

HubSpot workflows can work the other way too. On HubSpot Professional and Enterprise, the Send Usertick survey action emails a Usertick survey to the contacts a workflow enrolls, and Add contact to Usertick audience adds them to an audience.

Plan
Every plan, 1 workflow per survey on Free
Connects through
Sign in with HubSpot
Writes
Usertick properties, a note, a task, a company link and a list
From HubSpot
Send a survey or add a contact to an audience from a HubSpot workflow

What the answer writes in HubSpot

Two workflow steps write to the contact, and two HubSpot workflow actions call Usertick.

Usertick properties on the contact

Sync the contact writes the latest NPS, CSAT and effort score, the AI type, urgency, theme and sentiment, the answer count and a link to the latest answer. Map any answer to a contact property of your own.

A note with the answers

Each answer adds one note to the contact's timeline, dated when the person answered, with the answers and a link back. The company found by the email domain gets the note too.

A task for the owner

Create a task adds a follow-up for the contact's owner or the teammate you choose, due today or up to 30 days out, with a priority that can match the AI urgency.

Surveys from HubSpot workflows

In a HubSpot workflow, Send Usertick survey emails a Usertick survey to each enrolled contact, and Add contact to Usertick audience adds them to an audience. These actions need HubSpot Professional or Enterprise.

What Usertick sends to HubSpot

Sync the contact writes these properties in a Usertick group on the contact.

Usertick last NPS, last CSAT, last CESThe latest score of each kind, from the survey's first NPS, rating and effort questions
Usertick last feedback type, last urgencyWhat the AI read in the latest answer
Usertick last theme, last sentimentThe theme and the sentiment of the latest answer
Usertick last response date, last response linkWhen the latest answer arrived, and a link that opens it
Usertick response countHow many answers the contact has given
Usertick identity verifiedWhether the person's identity was verified
Usertick user IDYour user ID, used to find the contact again
Your own propertiesAnswers you map to contact properties, or to new Usertick properties for a question

Connect HubSpot in three steps

Usertick asks for contacts, and each optional permission adds a feature.

  1. 1

    Sign in with HubSpot

    In Usertick, open Settings, then Integrations, select HubSpot and choose the account. Access to companies, lists, owners and workflow actions is optional.

  2. 2

    Add Sync the contact to a workflow

    Map the answers you want on the contact, and choose whether to add a note, link the company and add the contact to a list for the survey.

  3. 3

    Test it, then publish

    A test run on a real answer updates the real contact, with [Test] at the start of the note or the task. On a sample answer, it writes nothing.

A contact is created only from a verified identity, a Contact question or a campaign. Any other answer can only find a contact HubSpot already has, by your user ID or the email.

Read the setup guide

Frequently asked questions

HubSpot comes with every plan in Usertick, along with the workflows that run the steps. Free runs 1 workflow per survey.

No. Usertick fills the email, the name and the company only where HubSpot has none, and the Usertick properties only move forward to a more recent answer.

No. Each note carries a reference to the answer, and each task to its run, so a retry finds what it already wrote.

No. Usertick links the contact to the company HubSpot already has for the email's domain, and skips public email domains such as Gmail.

Send Usertick survey and Add contact to Usertick audience run in HubSpot workflows, which need HubSpot Professional or Enterprise.

Only through the two workflow actions, which send the enrolled contact's email and name to Usertick. HubSpot properties aren't copied back into Usertick.

The properties, notes and tasks stay in HubSpot, and nothing there is deleted. Workflow steps that used the connection stop sending until another one is assigned.

More integrations

MailchimpUpdate tags, merge fields and events on existing Mailchimp audience members from what they answered, without ever subscribing anyone.
KlaviyoAdd each response to the person’s Klaviyo profile as an event with their answers.
Customer.ioRecord each response on the person’s Customer.io profile as an event with their answers.
BrazeLog each response on the person’s Braze profile as an event that carries their answers.

Listen better, act faster, and build what truly matters.

Start free, see what your customers mean, and get each answer to the person who can act on it.

  • 150 responses a month on Free
  • Every channel and AI analysis
  • No card needed