Name the event
Add Track an event to a workflow and keep the default name, Survey Response, or write your own with fields from the answer. Nothing is sent until the workflow is published.
Iterable integration
Survey answers as Iterable events
Send each survey answer to Iterable as a custom event with the score, the AI reading and every answer, so a journey can react to what people told you.
Follow up on what each person said
Iterable runs journeys across email, push and SMS. Send each answer to Iterable as a custom event, and a journey can react to the score or to what the AI read in the answer.
The event carries your user ID and the email when Usertick has them. Every answer goes in one answers list, so a survey with many questions never adds a field for each one.
A workflow sends the event. It can send every answer to a survey or only the ones its conditions pick, such as detractors or answers the AI read as a bug, and it can wait until the AI has read the answer.
- Plan
- Every plan, 1 workflow per survey on Free
- Connects with
- A server-side API key
- Sends
- One event for each answer a workflow picks
- Sent for
- Your user ID and the email, when Usertick has them
How answers become Iterable events
A workflow step names the event, and Usertick sends it for the person who answered.
Sent for the right person
The event carries your user ID from Usertick.identify() and the email when Usertick has them. An answer with neither is skipped, and so is one Iterable doesn't know.
What Usertick sends to Iterable
One custom event for each answer, sent to the region Usertick finds for your project.
FieldWhat it holds
eventNameThe event name you set in the step, Survey Response unless you change it
userId, emailYour user ID and the email, when Usertick has them
createdAtWhen the answer arrived
dataFields.survey_id, survey_nameThe survey the answer belongs to
dataFields.response_id, response_urlThe answer, and a link that opens it in Usertick
dataFields.nps_score, csat_score, ces_scoreThe scores the survey asked for
dataFields.ai_type, ai_theme, ai_urgency, ai_sentimentThe AI reading of the answer
dataFields.country, language, page_urlWhere the answer came from, with the page's query string removed
dataFields.answersOne list with each question, its ID and its answer as text
idAn ID Iterable uses to drop a duplicate
Connect Iterable in three steps
Connecting sends nothing by itself. A workflow decides which answers become events.
- 1
Connect Iterable
In Usertick, open Settings, then Integrations, select Iterable and paste a server-side API key. Usertick finds the project's region by itself.
- 2
Add the step to a workflow
Add Track an event, keep or change the event name, and choose which answers the workflow sends.
- 3
Test it, then publish
A test run checks the connection and shows the request it would send, without writing an event. Then publish the workflow.
Frequently asked questions
Iterable comes with every plan, along with the workflows that send the event. Free runs 1 workflow per survey.
The answer had no user ID and no email, or Iterable has no person with them. The workflow's activity lists each skipped run with its reason.
Yes, in one answers list with each question and its answer, so a long survey adds a single field. Files, screenshots, signatures and contact details are never sent.
No. Usertick sends the custom event only. A journey in Iterable decides what happens next.
No. Each event carries an id, so Iterable drops a duplicate when a retry follows a timeout.
At the moment the answer arrived, even when the workflow waited for the AI reading or a retry sent it later.
More integrations
HubSpotKeep each HubSpot contact current with what they told you, and send Usertick surveys from your HubSpot workflows.
MailchimpUpdate tags, merge fields and events on existing Mailchimp audience members from what they answered, without ever subscribing anyone.
KlaviyoAdd each response to the person’s Klaviyo profile as an event with their answers.
Customer.ioRecord each response on the person’s Customer.io profile as an event with their answers.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed