A long contact form asks for everything at once and gets abandoned. A short survey asks one question at a time, about the team, the need and the timing, and asks for contact details once the visitor has a reason to share them.
With Usertick, the survey opens on your site at the right moment, such as on the pricing page or when someone heads for the tabs, or sits behind a link in an ad or a QR code at an event. A branching rule sends a large team straight to a call to action to book a meeting.
Every answer with contact details becomes a Usertick contact, and on every plan, a workflow posts the lead to your sales channel the moment it arrives. From Starter, it can also create or update the HubSpot contact with the answers and add a task for the owner.