Trial questions that show why trials don't turn into customers
Ask trial users whether they reached the value they signed up for and what stands between them and a paid plan. Each question below comes with when to ask it and what the answer tells you.
What free trial survey questions tell you
Free trial survey questions ask trial users whether they got to try what they signed up for, when they saw real value, how confident they feel and what holds them back from a paid plan. A trial that ends without a purchase tells you nothing on its own. The answers show whether the reason was price, a missing feature, an approval or time.
Ask in the second half of the trial, when users have formed a view and can still be helped, inside the product or by email. Pick five or six for the main survey, and keep the call offer and the extension button for the end, where a user who isn't ready can take the next step.
Each response gets an owner and a status in the inbox, so a trial user who asks for a call hears from sales before the trial ends. Written answers get a theme and a sentiment, and workflows can send responses to HubSpot or Intercom.
- Questions
- 13
- Best asked
- In the second half of the trial
- Industry
- SaaS
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 trial and conversion questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
Whether the trial showed value
Start with these, since a trial user who never reached the key feature can't judge the rest.
- 01Yes / No
Did you get to try the feature you signed up for?
Asks whether the trial user got to the feature that brought them in. A No points to an onboarding gap; select it in Results to read what those users say would have convinced them.
- 02Ruler
How many days into the trial did you see real value?
Days until the product showed real value, on a ruler up to thirty. The median tells you how much of the trial users need, which helps set the trial length.
- 03Big scale
How confident are you that this is the right tool for your team?
Confidence on a ten-step scale that the product is right for the team. Read the low steps with the blocker question to see what is missing for users who are unsure.
What stands between trial and paid
The blocker, the people involved, the decision date and the team size tell sales which trials to work on first.
- 04Multiple choice
What is the main thing holding you back from a paid plan?
One main blocker, from price to needing approval. Results shows the share of each in a donut, and a large approval share means the trial user isn't the buyer, so send material they can forward.
- 05Multiple choice
Who else needs to be involved in the decision?
Lets the trial user pick everyone else who has a say. The bars show how often finance or IT joins the decision, which tells sales when to bring pricing and security documents.
- 10Date
When do you plan to make a decision?
The date the trial user plans to decide, picked on a calendar. Results shows the picked dates, so sales knows when to follow up with each account.
- 11Number
How many people would use this if you subscribed?
How many people would use the product after purchase. Read it with the decision date and the blocker to rank which trials are worth a sales call.
How the trial compared
Ask what trial users weigh and what they compared you with, before you change the trial or the pricing page.
- 06This or that
When you evaluate a tool, which matters more?
Two pairs: price or features, speed to set up or depth. The split bars show how trial users weigh a tool, which shapes the trial emails and the pricing page.
- 07Dropdown
What did you compare us with?
What the trial user compared you with, from nothing to an agency. A large spreadsheet share suggests the trial should show the gain over manual work first.
What would have helped
End with the emails, the open question and two ways forward, so users who aren't ready leave with a next step.
- 08Stars
How useful were the emails you received during the trial?
Five stars for the emails sent during the trial. A low average next to low confidence scores suggests the emails don't lead users to value, so rewrite them around the first key step.
- 09Text
What would have made the trial more convincing?
An open question for what would have made the trial more convincing. Filter by theme to find the repeated asks, such as a longer trial, a demo or a missing integration.
- 12Yes / No
Would a call with someone from our team help?
A plain offer of a call with your team. Give every Yes an owner in the inbox right away, since these trial users are asking for help before they decide.
- 13Call to action
Want more time to test?
A call to action button at the end that links to the page where users can extend the trial or ask for more time. Put it last, so users who aren't ready can keep testing.
Tips for asking about trial and conversion
Small choices that get honest, useful answers.
- 01
Ask before the trial ends
Send the survey with a week or a few days left, so the answers can still change the outcome.
- 02
Put the blocker early
Ask the main blocker question near the start. It is the answer sales needs most, and a trial user in a hurry may answer nothing else.
- 03
Follow up on every call request
Give each Yes to the call question an owner the same day, and reply before the trial ends.
- 04
Ask the trials that lapsed
Send a shorter version by email to users whose trial ended without a purchase, with the blocker and the open question.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about trial and conversion
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
In the second half of the trial, while there is time to help. Usertick sends by email now or on a date up to 30 days ahead, and there is no automatic send when a trial reaches a given day, so send in daily or weekly batches or show the survey inside the product.
Yes, from Starter. Targeting by user traits shows the survey to users with a trait you pass from your code, such as their plan or the day their trial ends.
Five or six. Start with whether they tried the key feature and the main blocker, add confidence and the decision date, and end with the open question.
Yes, on every plan, along with Intercom. Workflows can also post each response to Slack or Microsoft Teams, add it to Google Sheets or call a webhook.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed