Marketing questions that show what really brings customers to you
Ask new customers and readers how they found you, what convinced them and where they want to hear from you. Each question below comes with when to ask it and what the answer tells you.
What marketing survey questions tell you
Marketing survey questions ask customers how they first heard about you, what made them try you, what almost stopped them and who else they looked at. Attribution tools see the last click, and these answers show the conversation, the podcast or the article that came before it.
Ask the source and decision questions within a day or two of sign up, inside the product or by email, and the content questions on your blog or resource pages. Pick three or four for one survey, and put the email and consent questions last.
Each written answer gets a category, a theme and a sentiment, so the phrases customers use to describe you and the doubts they had sort into themes. On every plan, workflows add rows to Google Sheets, and they send answers to HubSpot or Klaviyo.
- Questions
- 16
- Best asked
- A day or two after sign up
- Industry
- Any business
- Where to find them
- From library in the Usertick survey editor, on every plan
The 16 marketing questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How customers found you
Ask where customers first heard about you and who else they looked at, then compare it with what your attribution tools say.
- 01Dropdown
How did you first hear about us?
The channel that first brought the customer to you. Results shows each share, and selecting one filters the page, so you can read what customers from each channel valued.
- 11Yes / No
Have you seen an ad from us before?
Whether the customer remembers an ad from you. Compare the share that said yes before and after a campaign to see whether people noticed it.
- 06Text
Who else did you look at before us?
The other options the customer looked at. The answers name your real competitors, which may differ from the ones your team watches.
- 16Multiple choice
Which social platforms do you use every week? Pick up to three.
Customers pick up to three social platforms they use each week. Results shows bars with each share, which tells you where to spend time and ad budget.
Why they chose you
These show what convinced customers, what nearly stopped them and how your message lands.
- 04Text
What made you decide to try us?
What made the customer decide to try you. Ask it soon after sign up, while the decision is fresh, and turn the top themes into your main messages.
- 05Text
What almost stopped you from signing up?
The doubt that almost stopped the sign up. The answers point to the price, proof or detail your pages should answer before visitors have to ask.
- 02Yes / No
Was it clear what we do?
Whether visitors understood what you do. Ask it on your homepage after a short delay, and read No answers next to the one sentence descriptions.
- 03Text
How would you describe us in one sentence?
How the customer would describe you in one sentence. The words they choose are ready-made copy for your homepage, and the themes show which benefit sticks.
- 10Emoji
How does our brand come across to you?
Five faces for how your brand comes across. Results shows the share of each face, and the open questions in the same survey explain the low ones.
Content that earns attention
Ask on your blog and resource pages to learn which content helps and what to write next.
- 07Stars
How useful was this content?
Rates how useful a piece of content was. Ask it at the end of an article or guide with a scroll trigger, and compare the average across pieces.
- 14Customer effort
How easy was it to understand this page?
A customer effort score for understanding a page. Ask it on landing and feature pages, and use targeting by pages to compare the score page by page.
- 08Text
What should we write about next?
Asks readers what to write next. Read the themes before you plan your content calendar, and look for questions customers keep asking.
Staying in touch
Ask where and how customers want to hear from you, and record permission before you add anyone to a list.
- 13Multiple choice
Where would you like to hear from us?
Customers pick every place they would like to hear from you. Results shows bars with each share, and the share who pick Nowhere, thanks is worth watching too.
- 09Yes / No
Would you like to hear from us by email?
Whether the customer wants to hear from you by email. Pair it with the consent question, and add only the people who agree to your list.
- 15Consent
Would you like offers and event invitations by email?
A clear opt-in for offers and invitations by email. Keep it apart from other questions, and add only the people who agree to your marketing list.
- 12Yes / No
Would you be open to sharing your story?
Whether the customer would share their story as a case study or a quote. Give each Yes an owner in the inbox, and follow up within a week.
Tips for asking about marketing
Small choices that get honest, useful answers.
- 01
Ask the source soon after sign up
Ask how customers found you within a day or two, while they remember. A month later, many will pick whatever they saw last.
- 02
Keep the source list short
List the channels you spend on and leave the rest to the open questions. A long list slows customers down.
- 03
Ask for consent on its own
Put the email opt-in in its own question at the end, and add only the people who agree to your lists.
- 04
Reuse the customer's words
Read how customers describe you and what almost stopped them, and use their phrases on your homepage and in your ads.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about marketing
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Within a day or two of sign up or the first purchase, inside your web app or by email. Later on, customers tend to remember only the last thing they saw.
Three or four. Pick the source question, what made them try you, what almost stopped them and one consent question at the end.
Yes. Any tag you add to the survey link is kept with each answer for workflows, Google Sheets and the API, and from Starter, or on 1 survey on Free, you can target website surveys by campaign tags.
Yes. Place the survey inside the page under an article, or show it after a scroll trigger, and target it by pages so only blog readers see it.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed