Sustainability questions that show which efforts your customers value
Ask customers how responsible you seem, which practices matter to them and what they would trade for a greener option. Each question below comes with when to ask it and what the answer tells you.
What sustainability survey questions tell you
Sustainability survey questions ask customers how responsible your business seems, which practices matter when they choose a company, what they would pay or wait for a greener option and how far they believe green claims. Customers judge these efforts by what they see, and these answers show which ones they notice and value before you put more money behind them.
Ask once or twice a year in a customer survey by email, or after a purchase or delivery when packaging and shipping are on the customer's mind. Pick four or five questions, and keep the questions on price and speed so the answers reflect real choices.
Each written answer gets a theme and a sentiment, so ideas for what you should be doing and examples from other companies sort into a few clear themes. Results shows the average points per area and the median extra customers would pay, which helps when you set priorities.
- Questions
- 12
- Best asked
- Once or twice a year, or after a purchase
- Industry
- Any business
- Where to find them
- From library in the Usertick survey editor, on every plan
The 12 sustainability and ethics questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How you come across
Ask how responsible you seem and how much you say, then point customers to what you do.
- 01Stars
How responsible do we seem as a company?
Rates how responsible you seem as a company, in five stars. Ask it once or twice a year, and compare the average with the period before once you publish news about your efforts.
- 05Multiple choice
How much do we say about this?
Whether you say too little, about right or too much about this. A large share of Too much tells you to show results more and talk less.
- 06Big scale
How much do you believe what companies claim about being green?
How much the customer believes what companies claim about being green, on a 1 to 10 scale. A low average is a reason to back every claim with a number or a source.
- 12Call to action
Read what we are doing about this
A button to the page that describes your efforts. Put it last, so a customer who wants to know more can read what you are doing.
What matters to customers
These show whether sustainability affects buying and which practices and causes customers care about.
- 02Yes / No
Does how a company treats the planet affect what you buy?
Whether how a company treats the planet affects what the customer buys. Choose Yes in Results to read the other answers from the customers who care most.
- 03Multiple choice
Which of these matter to you when you choose a company?
Customers pick every practice that matters when they choose a company, from packaging to fair pay. Results shows bars with each share, so you know which efforts to talk about first.
- 09Ranking
Pick the three causes you care about most
Customers pick and order the three causes they care about most. Results shows the average place per item, which helps you choose what to support.
What customers would trade
Ask what customers would pay, wait or put first, so you see the trade-offs behind the good intentions.
- 04Slider
How much more would you pay for a greener option?
How much more the customer would pay for a greener option, on a slider from 0 to 50. Say in the question whether the scale is a percent or an amount. Results shows the median and the middle half.
- 07Yes / No
Would you take a slower delivery to cut emissions?
Whether the customer would accept slower delivery to cut emissions. The share that said yes helps you decide whether to offer a slower, lower-emission shipping option.
- 08Points allocation
Split 100 points across where we should put our effort.
Customers spread 100 points across packaging, energy, suppliers, waste and community. Results shows the average points per item, a customer view of where your effort should go.
Ideas from customers
Let customers name what you should do and what they have seen work elsewhere.
- 10Text
What should we be doing that we are not?
What customers think you should be doing and aren't. Each answer gets a theme and a type, so the ideas sort together and the complaints stand apart.
- 11Text
What have you seen another company do well here?
Something another company does well here. The answers give you practical examples your customers already like, which are easier to explain than new ideas.
Tips for asking about sustainability and ethics
Small choices that get honest, useful answers.
- 01
Ask about real trade-offs
Include the price and delivery questions, since a willingness to pay or wait says more than agreeing that the planet matters.
- 02
Back claims with facts
When trust in green claims is low, share what you have done in numbers before you ask again.
- 03
Ask right after a delivery
Ask about packaging and shipping right after a delivery, when customers have the box in front of them.
- 04
Keep the questions the same each year
Ask the same questions each round so you can see whether your efforts change how customers see you.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about sustainability and ethics
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Once or twice a year in a customer survey, and after a delivery for the questions about packaging and shipping. Usertick sends to a contact list now or on a date up to 30 days ahead.
Four or five. Pick how responsible you seem, which practices matter, one trade-off question on price or delivery and one open question.
Yes. Open From library in the survey editor, filter by topic and add several questions at once to an existing survey, then reword them for your business.
Ask how responsible you seem first, before you show anything, then point to your page with the button at the end.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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