Brand questions that show how people really see your name
Ask customers and visitors what your name means to them, where they have heard it and how far they trust it. Each question below comes with when to ask it and what the answer tells you.
What brand perception survey questions tell you
Brand perception survey questions ask people what your name brings to mind, how well known you seem, how your tone comes across and how much they trust what you say. Your own view of the brand comes from the inside, and these answers show what customers and visitors see from the outside.
Ask once or twice a year, and before and after a rebrand or a large campaign, by email to customers or with a popup on your website for visitors. Pick four or five questions, start with the open question on the words that come to mind before you show any options, and keep the same questions each round.
Each written answer gets a theme and a sentiment, so the words people use for your name sort into a few clear impressions. Results compares each card with the period before, so you can see whether a campaign moved familiarity or trust.
- Questions
- 12
- Best asked
- Once or twice a year, and around a rebrand
- Industry
- Any business
- Where to find them
- From library in the Usertick survey editor, on every plan
The 12 brand and reputation questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
What your name means
Start open, before any options shape the answer, then check which character and tone people see.
- 01Text
What words come to mind when you think of our name?
The words that come to mind for your name, before any options are shown. Ask it first, and read the themes and the sentiment for the impression people really carry.
- 11Text
What do you think we stand for?
What people think you stand for. Compare the themes with what you mean to stand for, and read the gaps first.
- 03Multiple choice
Which of these sounds most like us?
Which character word fits you best, from friendly to practical. Results shows each share in a donut, which you can hold against the words your team would pick.
- 04Multiple choice
How does our tone come across?
Whether your tone feels too casual, about right or too formal. Ask it of people who have read some of your emails or pages, and read it next to the character question.
How well known you are
Measure familiarity and where people meet your name, so you know which channels carry it.
- 07Slider
How familiar are you with what we do?
How familiar people are with what you do, from 0 to 100. Results shows the median and the middle half, so ask it before and after a campaign to see whether it moved.
- 02Stars
How well known do you think we are in our field?
How well known people think you are in your field, in five stars. Ask customers and visitors separately, since customers rate a name they already know.
- 05Multiple choice
Where have you come across our name?
Every place people have come across your name. Results shows bars with each share, so you can see whether search, podcasts or colleagues carry your brand.
- 08Dropdown
Which of our channels do you follow?
Which of your channels people follow, with Nothing yet as a choice. Results shows the share for each channel, which helps you decide where to post.
Trust and what shapes it
These show how far people trust what you say and which kind of proof sways them.
- 06Big scale
How much do you trust what we say about ourselves?
How much people trust what you say about yourself, on a 1 to 10 scale. Results shows the average and a column per step, and selecting a low score shows what those people think you stand for.
- 09Ranking
Pick the three things that shape your opinion of a company
People pick and order the three things that shape their opinion of a company. Results shows the average place per item, which tells you which kind of proof to put forward.
- 10This or that
Which would sway you more?
A big name customer against a five star review. The split bar shows which proof sways your audience, before you choose what goes on your homepage.
- 12Call to action
Want to see what other customers say?
A button to your customer stories or reviews. Put it at the end of a brand survey on your website, so a curious visitor can see what others say.
Tips for asking about brand and reputation
Small choices that get honest, useful answers.
- 01
Ask open before you ask closed
Put the open question on what comes to mind first, before any list of words suggests an answer.
- 02
Ask customers and visitors apart
Survey customers by email and visitors on your website, so each group gets its own numbers.
- 03
Keep the questions the same each round
Brand perception changes slowly. Ask the same questions every six or twelve months, so each round compares with the last.
- 04
Measure around campaigns
Run the familiarity and trust questions before and after a campaign or rebrand, and compare the two rounds.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about brand and reputation
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Once or twice a year, and before and after a rebrand or a large campaign. Usertick doesn't send recurring surveys, so schedule each round yourself.
Both, in separate surveys. Ask customers by email, and visitors with a popup on your website, where triggers such as time on site or pages viewed reach people who have read a little first.
The open question on the words that come to mind for your name. Ask it first, before any options shape the answer.
Four or five. Pick the open question, one on familiarity, one on trust and one on where people heard of you.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed