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Strengths and weaknesses survey template

Learn what to protect, and what to fix first

Three questions for active customers: the three things they value most, the one area to improve first and the detail behind it. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this strengths and weaknesses survey tells you

A strengths and weaknesses survey asks customers to pick what they value and what needs work, so you know what to protect and where to spend effort next. This template takes about a minute: the three things they value most from a short list, the one area to improve first, and an open question for the detail.

It is written for a popup in your web app, shown to active customers after they have opened a few pages, or a link you add to your own newsletter. Usertick can also send it by email to a contact list, with the first question inside the email, so a tap on a strength opens the rest of the survey with that answer kept.

Usertick reads each written answer, files it under a category from your list, such as ease of use or pricing and value, and marks it as a complaint, an idea or a bug, with an urgency. Results shows the share of each strength and each area to improve, and selecting Price narrows every card to the customers who chose it, so you can read what those customers value and what they wrote about the price.

On your websiteIn an emailAs a linkAs a conversation
Questions
3
Time to answer
About a minute
Written for
A popup in your web app for active customers
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

On your website

Show it as a popup, a side button or inside the page, and choose the pages and the moment it opens: on page load, after a delay, on scroll or as someone is about to leave, on every plan. Event and behavior triggers work on 1 survey on Free and on every survey from Starter.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Multiple choice

Which three things do you value most about us?

Why ask it
Strengths are what customers would miss if they left, and what competitors have to beat. Limiting the pick to three shows what matters most.
What you learn
Bars with the share and count of each strength, with typed Other answers listed, over time as stacked shares. Select a strength to see what the customers who value it want improved.
Make it yours
Set a maximum of three selections, so the answers match what the question asks for.
Question 2 of 3 · Multiple choice

What should we improve first?

Why ask it
One area to improve first forces a priority, so the result reads as a ranking instead of a wish list.
What you learn
A donut with the share of each area, with typed Other answers listed. Choose an area to read only the written detail from those customers.
Make it yours
Keep the two lists parallel, so you can see when the same area is a strength for some customers and a weakness for others.
Question 3 of 3 · Text · Optional

Tell us more about what we should improve

Why ask it
The pick says where; the detail says what. A customer who picks Reliability may mean outages, slow pages or lost work.
What you learn
Usertick reads each answer, gives it a theme from your list, a type and an urgency, and lists the answers filterable by theme.
Make it yours
Keep it optional, so customers with nothing to add still send the first two answers.

What the answers show

Results turns each question into numbers you can follow week by week.

Which three things do you value most about us?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

What should we improve first?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Strengths and weaknesses in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Ask active customers

    Target signed-in users on the pages they use most, and from Starter by plan or signup date passed with Usertick.identify(), so the answers come from people who know the product.

  2. 02

    Protect the top strength

    Share the top strength with the teams that own it, so a redesign or a price change doesn't wear it down.

  3. 03

    Repeat it once or twice a year

    Compare the share of each area with the period before to see whether the last round's fix moved it.

  4. 04

    Close the loop

    Tell customers what you changed in the top area in your next newsletter, so they see what their answers led to.

Product feedbackWebsite surveysBrand and reputation questions

More product feedback templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

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ProductWebsite feedback buttonAn always-on button that lets visitors report a problem, suggest an idea or leave a compliment. Keep it on every page as a side tab.
ProductFeature satisfactionRate satisfaction across the main parts of your product and see where users would spend your next improvement. Send it to active users twice a year.
ProductWebsite usabilityFind out whether visitors can do what they came to do and where your site gets in the way. Show it after a minute on the site, or on exit intent.
ProductAccessibility checkLearn which assistive tools your users rely on and where your product gets in their way. Link it from your accessibility statement.

Frequently asked questions

Active customers who use the product regularly. New customers haven't seen enough yet, and customers who left are better asked in a cancellation survey.

Yes. Add the survey's link to your newsletter with ?utm_source=newsletter, so the tag stays with each answer for workflows and Google Sheets.

Once or twice a year, and again after a big change, so each round compares with the period before.

That split is useful. Select the area in question 2 and read the detail: one group may use a part of the product the other doesn't know about.

Put the top area to improve on your plan, and read its written answers by theme to find the specific fix. On every plan, a workflow posts urgent answers to Slack or Microsoft Teams, and from Starter it can also open a Jira or Linear issue.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

Listen better, act faster, and build what truly matters.

Start free, see what your customers mean, and get each answer to the person who can act on it.

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  • 150 responses a month on Free
  • Every channel and AI analysis
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