Partner questions that show what your partners need to sell more
Ask resellers, agencies and other partners how working with you goes, from quotes and answers to what their clients ask. Each question below comes with when to ask it and what the answer tells you.
What partner and reseller survey questions tell you
Partner and reseller survey questions ask the companies that sell, refer or build on your product how easy you are to work with, whether they have what they need, how fast you answer and what their clients ask. A partner who finds you hard to work with can quietly start selling something else, so these answers show what to fix while they still put your name forward.
Ask once a quarter or after a change to your partner program, by email to your partner contacts or with a link in your partner newsletter. Pick five or six questions, and keep the signature for when partners join or the terms change.
Each written answer gets a category, a theme and a sentiment, so the client questions partners can't answer sort into topics for your sales material. The inbox gives each response an owner, so your partner manager sees every request, and workflows can send answers to HubSpot.
- Questions
- 13
- Best asked
- Once a quarter, or after a program change
- Industry
- Any business
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 partners and resellers questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
Who they are and how it goes
Learn the kind of partner and how much business you do together, so you can read every answer by both.
- 01Dropdown
What is your relationship with us?
The kind of partner, from reseller to supplier. Results shows each share, and selecting one filters the page so you can read agencies and resellers apart.
- 02Stars
How easy are we to work with?
Rates how easy you are to work with, in five stars. Follow it quarter by quarter, and select a low rating to see what those partners need most.
- 07Big scale
How much of your revenue comes from working with us?
How much of the partner's revenue comes from working with you, on a 1 to 10 scale. Say in the question what each step means, such as tenths of revenue, so the answers compare.
- 08Number
How many deals have you closed with us this year?
How many deals the partner closed with you this year. Results shows the median and the middle half, which helps you tell your most active partners from the rest.
What partners need from you
These show whether partners have the material, answers and quotes they need to sell.
- 03Yes / No
Do you have what you need to sell or explain our product?
Whether the partner has what they need to sell or explain your product. A No leads straight to the question on what would help most, so put that one next.
- 04Multiple choice
What would help you most?
Partners pick everything that would help, from margins to joint marketing. Results shows bars with each share, so you know where to invest in your partner program.
- 05Multiple choice
How fast do we answer partner questions?
How fast you answer partner questions. Results shows each share in a donut, and a rising share of slow answers points to a need for a named contact.
- 06Customer effort
How easy is it to get a quote for a client?
A customer effort score for getting a quote for a client. A low score means partners wait on you while their client waits on them, so fix the quoting step first.
What their clients ask
Learn what clients ask first and what partners can't answer, which tells you what to put in your sales material.
- 09Ranking
Pick the three things your clients ask about first
Partners pick and order the three things their clients ask about first. Results shows the average place per item, which tells you what to cover first in your sales material.
- 10Text
What do your clients ask that you cannot answer?
What clients ask that the partner can't answer. Each answer gets a theme, so the gaps in your training and material come out as a short list.
Working together
Ask what to change and who to talk to, and record agreement to the terms where you need it.
- 11Text
What would you change about how we work together?
What the partner would change about working together. Read these answers before your next partner review, and reply to each one.
- 12Contact
Who is the best contact at your company?
The best contact at the partner's company. Results shows names and emails in a table, so your partner manager knows who to talk to.
- 13Signature
Sign to accept the partner terms
A signature to accept the partner terms shown above it. Use it when partners join or when the terms change. Signature is on every plan, 1 per survey on Free.
Tips for asking about partners and resellers
Small choices that get honest, useful answers.
- 01
Ask every quarter
Partners plan by quarter, so ask once a quarter and compare each round with the last.
- 02
Read by kind of partner
Select a partner type in Results to filter the page, since resellers and agencies need different things.
- 03
Answer what clients ask
Turn the questions partners can't answer into material and training before the next quarter.
- 04
Reply to every partner
Give every response an owner in the inbox, and tell each partner what you will change.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about partners and resellers
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Once a quarter, and after any change to your partner program. Usertick doesn't send recurring surveys, so schedule each round to your partner contact list.
Five or six. Pick the kind of partner, how easy you are to work with, whether they have what they need, what would help and one open question.
Yes, on every plan. Show the terms right above the signature question (1 per survey on Free), and Results shows the signatures in a gallery.
Yes. Send by email to your partner contacts, or add a tag for each partner to the survey link, and each answer keeps the tag for workflows, Google Sheets and the API.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
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