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Market research survey template

See how your market buys today, before you plan the launch

Nine questions for a panel or a mailing list: how often and where people buy, why they chose their current brand, how satisfied they are, what matters most, where they discover products, what is missing and what would make them switch. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this market research survey tells you

A market research survey shows how people in a market buy today, before you spend on a launch. This template takes about two and a half minutes: how often they buy, where, why they picked their current brand, how satisfied they are with it, the three things that matter most, where they hear about new products, the biggest problem with today's options, how open they are to a new brand and what it would take to switch.

It is written for a link you share with a research panel or a mailing list, or an email Usertick sends to a contact list. Replace the generic wording, this kind of product or service, with your category, such as meal kits or payroll software, before you send it.

Usertick reads both written answers, files them under a category and a theme from your list, and marks each as a complaint, an idea or a question. Results shows the share of each buying habit and reason, the satisfaction average and the average place of each factor in the ranking, and selecting an answer narrows the page to that group of buyers.

As a linkIn an emailOn your websiteAs a conversation
Questions
9
Time to answer
About 3 minutes
Written for
A link sent to a research panel or a mailing list
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

The 9 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 9 · Multiple choice

How often do you buy this kind of product or service?

Why ask it
How often people buy sizes the market and separates frequent buyers, whose answers matter most for a launch, from occasional ones.
What you learn
A donut with the share of each frequency. Select Every week to read the frequent buyers' answers on their own.
Make it yours
Add a rule that ends the survey for Never, since people outside the category can't answer the rest.
Question 2 of 9 · Multiple choice

Where do you usually buy it?

Why ask it
Where people buy decides your channel: a market that buys on marketplaces needs a different launch from one that buys straight from brands.
What you learn
Bars with the share and count of each place, since people can pick several, with typed Other answers listed.
Make it yours
Add the specific stores or marketplaces in your category once the Other answers name them.
Question 3 of 9 · Multiple choice

Why did you choose the brand or provider you use now?

Why ask it
The reasons behind the current choice show what a new brand has to match or beat, from price to support.
What you learn
Bars with the share of each reason, with typed Other answers listed. Select Price to see how satisfied the price-led buyers are.
Make it yours
Set a maximum of three selections, so each person names only the reasons that really decided it.
Question 4 of 9 · Stars

How satisfied are you with the brand or provider you use now?

Why ask it
Satisfaction with the current provider shows how much room there is: a satisfied market is harder to enter than a frustrated one.
What you learn
The average on five stars, a bar per rating and the share who rated 4 or higher. Select the low ratings to read what those buyers say is missing.
Make it yours
Read it with question 8, since low satisfaction together with high openness to a new brand marks the group to target first.
Question 5 of 9 · Ranking

Rank the three things that matter most to you when you buy

Why ask it
Ranking forces the trade-offs a rating grid hides: everyone rates price and quality as important, but only a ranking shows which one wins.
What you learn
The average place of each factor, so the factor most people put first sits at the top, against the period before.
Make it yours
Turn on Rank only the top and set it to three, so people tap their top three in order instead of sorting all eight.
Question 6 of 9 · Multiple choice · Optional

Where do you find out about new products like this?

Why ask it
Discovery channels tell you where to spend launch money and which channels this market ignores.
What you learn
Bars with the share and count of each channel, with typed Other answers listed, such as a specific creator or forum.
Make it yours
Name the publications and events in your category as options.
Question 7 of 9 · Text · Optional

What's the biggest problem with the options available today?

Why ask it
The biggest problem with today's options is the opening for a new product, in buyers' own words.
What you learn
Usertick reads each answer, gives it a theme from your list, a sentiment and a type, and lists the answers filterable by theme, with up to 8 themes and their trends.
Make it yours
Use the words buyers repeat most in your positioning and your launch ads.
Question 8 of 9 · Multiple choice

How likely are you to try a new brand that meets your needs better?

Why ask it
Openness to a new brand shows how much of the market is ready to switch at all.
What you learn
A donut from Very likely to Very unlikely. Select Very likely to read only the most open buyers' answers to question 9.
Make it yours
Compare the open buyers with the rest on every card, since they are the group your launch speaks to.
Question 9 of 9 · Text · Optional

What would a new product need to offer for you to switch?

Why ask it
What it would take to switch turns a vague interest into a list of requirements for the product and the offer.
What you learn
Usertick reads each answer and gives it a theme and a type, so requirements such as a lower price, a trial or a missing feature group together.
Make it yours
Turn the top themes into your launch offer and test them in a second, shorter survey.

What the answers show

Results turns each question into numbers you can follow week by week.

How satisfied are you with the brand or provider you use now?

The average rating and the share who gave 4 or 5 stars, against the period before.

How often do you buy this kind of product or service?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Where do you usually buy it?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Market research in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Name your category

    Replace this kind of product or service with your category in every question, so everyone answers about the same thing.

  2. 02

    Screen out non-buyers

    Add a rule that ends the survey when someone answers Never to the first question, so the results describe buyers only.

  3. 03

    Tag each source

    Add ?utm_source= to each panel and mailing-list link. The tag stays with every answer for workflows, Google Sheets and the API; to compare sources in Results, add a question that names the source or use one survey per source.

  4. 04

    Read the open buyers first

    Choose Very likely in question 8, then read the problems and requirements from that group before the rest.

Market research surveysLink and QR code surveysResearch questions

More research templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
ResearchPreference testAsk people to choose between two options at a time and see which way they lean. Useful before a redesign, a pricing change or naming something new.
ResearchInterview screenerFind the right people for customer interviews by role, team size and how often they use your product. Send it to active users before a research round.
ResearchBrand perceptionLearn how people see your brand, how much they trust it, how it compares with competitors and where they first heard of you. Run it with customers and with your newsletter audience once a year.
ResearchAfter the demoFind out whether your sales demo answered the prospect's questions and what they want to happen next. Send it within a day of the demo.

Questions from the library

Browse the question library
  1. What problem were you trying to solve?Text · Research
  2. How do you handle this today?Text · Research
  3. How often does this come up?Dropdown · Research
  4. Split 100 points across what matters most to you:Points allocation · Priorities and trade-offs
  5. If you ran our roadmap, where would you invest?Points allocation · Priorities and trade-offs
  6. Which matters more to you?This or that · Priorities and trade-offs

Frequently asked questions

People who buy in your category, whether or not they know your brand: a research panel, a partner's mailing list or your own contacts. Screen out non-buyers with a rule on the first question.

Enough to compare the groups you care about, such as frequent and occasional buyers. A score in Results says how many answers it rests on when there are fewer than 30, so you can see when a group is still thin.

Yes, with a question that names the panel or one survey per panel. A tag on the link stays with each answer for Google Sheets, webhooks and the API, but Results doesn't split answers by tag.

Short enough to finish in a few minutes. This template takes about two and a half, and both written questions are optional.

Use the ranking and the reasons to set your positioning, the places people buy to pick launch channels, and the switching answers to shape the offer.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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