Rankings and points to split
Ask people to rank a list, or the top few, or split 100 points across options, and Results shows the average place or points for each one.
Market research surveys
Test ideas, prices and messages with the people who will buy
Send a market research survey to your customers, your newsletter or your community, and ask with the question types research needs. Usertick compares variants, filters out rushed answers and reads every open answer for its theme.
Research with your own audience, at the speed of a survey
Before a launch, a price change or a new message, a growing business needs answers from the people it sells to. A market research survey asks them directly: how often they buy, why they choose a brand, which idea matters most, what a fair price would be.
With Usertick, the survey runs as a page you share by link, by email or behind a QR code, with question types made for research: rankings, points to split, this-or-that pairs, matrices and picture choices. On Business, variants show two versions of a concept to different people and compare the answers.
Results shows every question with its chart and lets you filter by any answer, country or device, with rushed answers one click away from being left out. The AI reads every open answer into themes, so a few hundred comments read in minutes.
- Plans
- Research question types, link surveys, Results and AI reading on every plan, the free plan included
- Reach
- Your own customers and audience by link, email, QR code or your website
- Concept tests
- A/B variants with a verdict at 95% confidence, from Business
- Data
- Exports, Google Sheets and BigQuery on every plan, the API from Pro
Reach the people you sell to
Usertick runs your survey for the audience you already have.
A link for every audience
Share the survey page in a newsletter, a community or a social post, with a tag on each link, so you can compare where answers came from.
An email to your customer list
Import a list and send the survey with the first question inside the message, now or on a schedule up to 30 days ahead.
A QR code in the real world
Print a QR code for a store, an event or packaging, with one tagged link per place, so offline answers carry their source.
Question types made for research
Ask about trade-offs and preferences, and read them as numbers.
Matrices for many items at once
Rate several products, features or brands on the same scale in one question, and read the answers as a heatmap with an average per row.
Concept tests with a clear verdict
On Business, show a variant of the survey to a share of people, with a different picture, wording or price, and Results compares each variant with the base once both sides have 30 answers, with a verdict at 95% confidence.
Clean answers, and data you can take with you
Check the quality of each study, then share it or send it to your own tools.
Filters that clean up a study
Leave out answers given in under a third of the median time with one filter, and combine answer, country and device filters into saved views.
Every response in Google Sheets
Add each response to a sheet as it arrives and keep it up to date, ready for your own analysis. Every plan.
BigQuery and the API
Send responses to BigQuery as rows on every plan, or read them through the REST API on Pro and above, for analysis next to your sales and product data.
A dashboard for the team
Put the study's key charts and themes on a dashboard and share it with the people who make the decision.
How to run a market research survey with Usertick
Four steps from a questionnaire to a decision.
- 1
Start from a template or your draft
Pick Market research, Product idea test or Price sensitivity meter, or paste the questions you already wrote and Usertick sets their types.
- 2
Screen and branch
Add screening questions at the start, and send people who don't fit to the end with a branching rule.
- 3
Set the fieldwork
Choose when the survey opens and closes and how many responses it takes, then share the link, the email or the QR code.
- 4
Read, filter and share
Filter out rushed answers, compare variants and segments, and share a dashboard or export the figures.
How to get research answers you can trust
Six habits that keep a study honest.
- 01
Write neutral questions
Avoid wording that suggests the answer. On every plan, the editor flags leading and double-barreled questions as you write.
- 02
Screen first
Ask who someone is before what they think, and end the survey for people outside your audience.
- 03
Shuffle the options
Shuffle answer options and matrix rows, so the first item on the list doesn't win by position.
- 04
Plan the sample size
Work out how many answers you need before you send, and set a response limit to close the study there.
- 05
Leave out rushed answers
Check completion times and filter out the people who answered far faster than everyone else.
- 06
Test one change at a time
When you compare concepts with variants, change one thing, such as the price or the picture, so the verdict means something.
Market research templates and questions
Start from a template written for a concept, a price or a brand study, and change any question.
Templates
Browse all templatesResearchMarket researchLearn how people in your market buy today: how often, where and from whom, what decides it, what they miss and what would make them switch. Send it to a panel or a mailing list before you enter a market or plan a launch.
ResearchProduct idea testTest an idea for a product or feature before you build it: how people handle the problem today, how valuable the idea is to them and what it has to include. Show it to active users who have the problem, and replace the example idea with your own.
PricingPrice sensitivity meter (Van Westendorp)Find an acceptable price range with the Van Westendorp method: four price questions that show where your product starts to feel too cheap or too expensive. Send it to customers and prospects before you set or change a price.
ResearchBrand perceptionLearn how people see your brand, how much they trust it, how it compares with competitors and where they first heard of you. Run it with customers and with your newsletter audience once a year.
Questions from the library
Browse the question library- How painful is this problem for you?Stars · Research
- How useful would this be for you?Stars · Research
- Order these ideas by how much you want them.Ranking · Research
- Split 100 points across what matters most to you:Points allocation · Priorities and trade-offs
- When you buy tools like this, what wins?This or that · Priorities and trade-offs
- What words come to mind when you think of our name?Text · Brand and reputation
- Which of these sounds most like us?Multiple choice · Brand and reputation
- How do you handle this today?Text · Research
Frequently asked questions
A market research survey asks people in a market about their needs, habits and preferences, to inform decisions such as a launch, a price or a message. It usually combines screening questions, choice and rating questions and a few open questions.
No. Usertick runs your survey for the audience you already have: your customers, your list, your community and your website visitors. To pay or thank participants, a Zapier step can send a reward through a tool such as Tremendous.
Yes. Show the concept with a picture or a video and a message screen, then ask how useful it would be and what is missing. On Business, a variant shows a second concept to a share of people, and Results compares the two with a verdict at 95% confidence.
Yes. The Price sensitivity meter template asks the four Van Westendorp questions, and Results shows the median and the middle half of the answers to each. The price curves themselves are drawn outside Usertick, from the data in Google Sheets or the API.
Ask screening questions first, and add a branching rule that ends the survey for anyone outside your audience. Those responses still count toward your monthly responses.
Yes. Set when the survey opens and closes, and a response limit that closes it after a number of answers. People who arrive after it closes see the thank-you screen, and their answers aren't stored.
Results exports hold figures, as PDF, Excel or CSV, on every plan, 3 a month on Free. Response-level data goes to Google Sheets or BigQuery on every plan, and to the REST API from Pro.
Yes. Each survey can carry several languages, 3 on Starter and every available language on Pro, with right-to-left layouts, and AI translation can fill empty texts from Starter. Each link can follow the browser's language or stay in one.
Yes, with limits. Research question types, link surveys, Results, AI reading, 3 exports a month and workflows to Google Sheets and BigQuery come with the free plan, with 150 responses a month and 30 days of history. Starter adds more exports and languages, Pro adds the API, and Business adds variants.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed