Pricing questions that show what customers will pay and why
Ask customers and prospects how your pricing feels, from the price they would call too high to what holds back an upgrade. Each question below comes with when to ask it and what the answer tells you.
What pricing survey questions tell you
Pricing survey questions ask customers how fair your price feels, what they expected to pay, what they get for it and what would make them upgrade. A price change is hard to undo, and these answers show where customers draw the line before you test it on real orders.
Ask prospects on your pricing page with a popup after a delay or on exit intent, and ask existing customers by email a few weeks before a renewal or a planned change. Ask the two price point questions together, keep the survey to five or six questions and leave the comparison with alternatives for customers who know the market.
Each written answer gets a category, a theme and a sentiment, so complaints about price and confusion about plans separate. Results shows the median for each price slider, a steadier number than the average when a few people pick extremes.
- Questions
- 17
- Best asked
- On the pricing page, or before a renewal
- Industry
- Any business
- Where to find them
- From library in the Usertick survey editor, on every plan
The 17 pricing questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How the price feels
Start with fairness and clarity, which tell you whether the problem is the price itself or how you present it.
- 01Stars
How fair does our pricing feel?
Rates how fair the price feels in five stars. Ask it of paying customers, and read low ratings next to what they pay for but don't use.
- 02Yes / No
Was our pricing easy to understand?
Whether visitors understood the pricing. Ask it on the pricing page, and select No in Results to see what else those visitors said.
- 07Stars
How does our price compare with the alternatives?
Rates your price against the alternatives. Ask it of customers who compared options before buying, since the rest have little to compare with.
- 14Yes / No
Do you feel you get your money's worth?
A plain yes or no on value. Select No in Results to filter the page to those customers and read which features they value and which they leave unused.
Price points and budget
Ask the too expensive and bargain questions together, and read the medians as the range customers accept.
- 03Slider
At what price would this feel too expensive to consider?
The price at which the product feels too expensive to consider. Ask it together with the bargain question. Results shows the median and the middle half, which marks where the price starts to put customers off.
- 04Slider
At what price would this feel like a bargain?
The price at which the product feels like a bargain. Read its median next to the too expensive median, since the range between the two is where your price can sit.
- 13Text
What did you expect this to cost?
The price the customer expected before they saw yours. The answers show whether your price surprises people up or down, and by how much.
- 15Slider
What monthly budget do you have for a tool like ours?
A monthly budget for a tool like yours. Results shows the median and the middle half, a realistic band for your entry plans.
- 16Points allocation
How is your budget for this split across these costs?
Customers spread 100 points across licenses, setup, training and support. Results shows the average points per item, so you can see whether buyers expect to pay for setup and training at all.
Value and the right plan
These show which features carry the price and what customers pay for but leave unused, before you change what each plan includes.
- 05Yes / No
Does your plan fit the way you work?
Whether the current plan fits how the customer works. A No points to a gap between your plans, and the open question on upgrading tells you where it is.
- 09Text
Which feature is worth the most to you?
The feature the customer values most. The themes show which features carry your price and which ones belong in the higher plans.
- 10Text
What are you paying for but not using?
What the customer pays for but leaves unused. A common answer here points to a feature that could move to another plan or needs better onboarding.
- 06Text
What is holding you back from upgrading?
Asks what stops the customer from moving to a higher plan. Ask it of customers on a free or lower plan, using targeting by user traits from Starter.
How customers buy
Billing preferences, approvals and discounts show how a purchase happens, which shapes your plans as much as the price does.
- 08Dropdown
How would you prefer to be billed?
How the customer wants to be billed. Results shows the share of each answer, which helps before you add yearly billing or usage-based pricing.
- 11Dropdown
Who approves this kind of purchase?
Who signs off on the purchase. Results shows each share, which tells your sales team whether to write for the user, a manager or finance.
- 12Yes / No
Did a discount influence your decision?
Whether a discount swayed the decision. Read it next to the fairness rating, since customers who needed a discount may rate the full price lower.
- 17Call to action
See the plans side by side
A button to your plans page. Put it at the end of a pricing survey on your website, so a visitor who answered can compare the plans next.
Tips for asking about pricing
Small choices that get honest, useful answers.
- 01
Ask the price points as a pair
Ask the too expensive and the bargain questions one after the other, and read the two medians together.
- 02
Separate prospects from customers
Ask prospects on the pricing page and paying customers by email, in separate surveys, so each group gets its own numbers.
- 03
Ask before you change prices
Run the survey a few weeks before a price change or a new plan, while there is still time to adjust.
- 04
Read value next to price
A low fairness rating can come from features customers don't use. Read both answers together before you lower the price.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about pricing
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Ask prospects on your pricing page with a popup after a delay or on exit intent, and ask customers by email or inside your web app. Targeting by pages keeps the questions on the pages where pricing matters.
Five or six. Pick the fairness rating, the two price points, one question on value and one open question on what holds back an upgrade.
Yes, from Starter. Targeting by user traits shows the survey only to signed-in users whose traits match, such as customers on a free plan.
A few weeks before a price change or a renewal, and on the pricing page at any time. Usertick sends to a contact list now or on a date up to 30 days ahead.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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