Website questions that show what visitors came for and missed
Ask visitors about the page in front of them, from why they came to what stopped them. Each question below comes with when to ask it and what the answer tells you.
What website feedback survey questions tell you
Website feedback survey questions ask visitors why they came, whether they did what they came to do and what got in the way. Analytics show where visitors leave, and these answers tell you why they left and what they were looking for.
Ask on the page itself, with a side button visitors can open any time or a popup after a short delay, a scroll or exit intent. Target by pages so each page asks about itself, and ask two or three questions at a time: the task, whether it worked and what stopped it.
Each written answer gets a category, a theme, a type such as bug or question and a sentiment, so a broken button and a missing price separate on their own. Results compares each card with the period before, so you can see whether a redesign moved the numbers.
- Questions
- 17
- Best asked
- While the visitor is on the page
- Industry
- Any business
- Where to find them
- From library in the Usertick survey editor, on every plan
The 17 website and ux questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
Why visitors came and whether it worked
Ask the task first, then whether it worked, and let the open questions explain what stopped the rest.
- 02Text
What did you come to this page to do?
The visitor's task in their own words. Ask it first, since the themes show what people come to each page for, which may differ from what the page was built to do.
- 17Multiple choice
What were you looking for today? Pick up to three.
Visitors pick up to three things they came for. Results shows bars with each share, a quick check on whether your navigation leads to what people want most.
- 03Yes / No
Were you able to do it?
Whether the visitor did what they came for. Select No in Results to filter the page and read what those visitors were trying to do.
- 04Text
What stopped you?
What stopped the visitor. Add logic so it appears only after a No, and look for answers about prices, sign up or broken forms first.
- 09Text
What were you hoping to find that was not here?
What the visitor expected and didn't find. The themes add up to a list of missing content, such as a price, a detail or a comparison.
Finding your way
These measure how easy the site is to move around and whether the next step is obvious.
- 01Customer effort
How easy was it to find what you came for?
A customer effort score for finding what the visitor came for. Ask it after a few pages viewed, and use targeting by pages to compare the score page by page.
- 10Customer effort
How easy was it to move around the site?
A customer effort score for moving around the site. Ask it after several pages viewed, once the visitor has used the menu and links.
- 11Yes / No
Did you use the search on this site?
Whether the visitor used the site search. Select Yes in Results to filter the page and see whether searchers did what they came for.
- 13Yes / No
Was it clear what to do next?
Whether the next step was clear. A No on a product or pricing page points to a missing or hidden button.
How the page comes across
Rate design, wording, speed and trust separately, then ask whether the visitor would return, so you know what to work on for each page.
- 05Stars
How would you rate the design of this page?
Rates the design of the page in five stars. Ask it before and after a redesign, since Results compares each card with the period before.
- 06Stars
How clear was the wording on this page?
Rates how clear the wording was. Read low ratings next to what stopped visitors to find the sentence that needs rewriting.
- 07Stars
How fast did the page feel?
How fast the page felt to the visitor, which can differ from your load time numbers. Compare the average before and after a performance change.
- 12Stars
How trustworthy did this page feel?
Rates how much visitors trusted the page. Ask it on pages that ask for something, such as a sign up, a payment or contact details.
- 14Yes / No
Would you come back to this page?
Whether the visitor would return to this page. Ask it at the end, and compare the share that said yes across pages.
Problems on screen
Catch layout problems together with the device they happened on and a picture of what the visitor saw.
- 08Yes / No
Did anything look wrong on your screen?
A quick check for layout problems. Add logic so a Yes leads to the screenshot question, and read the device answer next to it.
- 16Screenshot
Capture the part of the page that confused you
Lets visitors capture the part of the page that confused them, so your designers see the exact spot. Results shows a gallery. Screenshot is on every plan, 1 per survey on Free.
- 15Dropdown
What are you browsing on right now?
The device the visitor is using. Select A phone in Results to filter every other answer to phone visitors and find layout problems on small screens.
Tips for asking about website and ux
Small choices that get honest, useful answers.
- 01
Ask on the page itself
Use a side button or a popup with targeting by pages, so every answer is about the page the visitor is looking at.
- 02
Wait for a reason to ask
Trigger the survey after a delay, a scroll or exit intent, so visitors have seen the page before they rate it.
- 03
Ask two or three at a time
Visitors are in the middle of something. Ask the task, whether it worked and what stopped it, and save design ratings for another round.
- 04
Compare before and after changes
Keep the same questions running across a redesign, and use the comparison with the period before to see whether the change helped.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about website and ux
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
On the page you want feedback on, as a side button visitors can open any time or a popup after a trigger such as a delay, a scroll or exit intent. Usertick can also show it inside the page, for example under an article.
Two or three in a popup. Ask what the visitor came to do, whether they did it and what stopped them, and keep longer surveys for an email to existing customers.
Yes. Targeting by pages, devices and countries is on every plan, so a pricing page and a help page can each ask their own questions.
Yes. The exit intent trigger shows the survey when a visitor is about to leave the page, which suits the question on what stopped them.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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