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Site search survey template

Learn whether search finds it, and what it missed when it didn't

Three questions on your search results page: how relevant the results are and, for low ratings, what the person was looking for and what was wrong with the list. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this site search survey tells you

A site search survey asks people about the results they are looking at, right on the results page. This template takes under a minute: a five-star rating for relevance, then, for anyone who rates 3 or lower, what they were looking for and what was wrong with the results, such as the item missing or too far down the list.

It is written for a popup on the search results page of your website or web app, opened a few seconds after the results load. Target the results page by its address on every plan, or, from Starter or on 1 survey on Free, open the survey from a custom event your page fires after a search. For a search box that shows results without changing the address, the custom event is the way to reach the right moment.

Usertick reads each written answer, files it under a category from your list, such as ease of use or features and gaps, and gives it a theme and a type. Results shows the relevance average with the share who rated 4 or higher, the share of each problem with the results, and the searches people describe, filterable by theme.

On your websiteAs a linkIn an emailAs a conversation
Questions
3
Time to answer
About a minute
Written for
A popup on the search results page, a few seconds after a search
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

On your website

Show it as a popup, a side button or inside the page, and choose the pages and the moment it opens: on page load, after a delay, on scroll or as someone is about to leave, on every plan. Event and behavior triggers work on 1 survey on Free and on every survey from Starter.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Stars

How relevant are these search results?

Why ask it
A relevance rating, asked while the results are on screen, scores search on the person's own terms. A rating of 4 or 5 ends the survey, so satisfied searchers answer in one tap.
What you learn
The average on five stars, a bar per rating and the share who rated 4 or higher, against the period before, so a change to your search setup shows its effect.
Make it yours
Add a short delay, so the rating comes after people have scanned the list.
Question 2 of 3 · Text · Optional

What were you looking for?

Why ask it
What people were looking for, in their words, shows the gap between their vocabulary and the names in your catalog or help content.
What you learn
Usertick reads each answer, gives it a theme from your list and a sentiment, and lists the answers filterable by theme, so repeated searches with poor results group together.
Make it yours
Add the words people use as synonyms in your search tool, so the next search with those words finds the right page.
Question 3 of 3 · Multiple choice · Optional

What was wrong with the results?

Why ask it
The kind of failure tells you what to fix: missing content, poor ranking, too much noise or stale results.
What you learn
Bars with the share and count of each problem, since people can pick several, with typed Other answers listed. Select What I wanted wasn't there to read the searches for content you don't have yet.
Make it yours
Rename the options to fit your content, such as products, articles or listings, so they read naturally.

What the answers show

Results turns each question into numbers you can follow week by week.

How relevant are these search results?

The average rating and the share who gave 4 or 5 stars, against the period before.

What was wrong with the results?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Search relevance in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Ask after the results load

    Use a delay of a few seconds on the results page, so people see the list before they rate it.

  2. 02

    Keep the skip for good results

    Leave the rule that ends the survey at 4 or 5, so only searches that disappointed get the follow-up questions.

  3. 03

    Show it again after a while

    Set the frequency to show again after a number of days, so people who search often can rate later searches too.

  4. 04

    Pair it with your search logs

    Compare the phrases in question 2 with your search logs to find the queries that return results, but the wrong ones.

Product feedbackWebsite surveysWebsite and UX questions

More product feedback templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
ProductWebsite feedback buttonAn always-on button that lets visitors report a problem, suggest an idea or leave a compliment. Keep it on every page as a side tab.
ProductFeature satisfactionRate satisfaction across the main parts of your product and see where users would spend your next improvement. Send it to active users twice a year.
ProductWebsite usabilityFind out whether visitors can do what they came to do and where your site gets in the way. Show it after a minute on the site, or on exit intent.
ProductAccessibility checkLearn which assistive tools your users rely on and where your product gets in their way. Link it from your accessibility statement.

Questions from the library

Browse the question library
  1. How easy was it to find what you came for?Customer effort · Website and UX
  2. What did you come to this page to do?Text · Website and UX
  3. Were you able to do it?Yes / No · Website and UX
  4. Was your issue resolved?Yes / No · Support
  5. How much effort did it take to get help?Customer effort · Support
  6. How could we have handled this better?Text · Support

Frequently asked questions

On the search results page, a few seconds after the results load. From Starter, or on 1 survey on Free, a custom event from your page can open it only after a search has run.

Yes. The same script runs in web apps and single-page apps, and page rules are checked again after in-app navigation.

People happy with the results have little to add, so ending at 4 or 5 keeps it to one tap for them and saves the questions for the searches that failed.

Read what people looked for and what was wrong, add missing synonyms and content, and watch the relevance average against the period before.

Yes, on every plan. A workflow can post answers with a low rating to Slack or Microsoft Teams, or add each one to Google Sheets for the person who tunes search.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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  • 150 responses a month on Free
  • Every channel and AI analysis
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