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Exit intent survey template

Hear why visitors leave, before they close the tab

Two questions for the moment a visitor heads for the exit: the main reason they are leaving, and what they hoped to find on the page. Usertick reads every written answer and groups what visitors were missing.

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What this exit intent survey tells you

An exit intent survey opens when a visitor is about to leave and asks why. This template offers five common reasons, from just browsing to comparing other options, plus a write-in Other, and then asks what the visitor hoped to find on the page. It takes about 40 seconds, and the first answer is one tap.

It is written for a website popup on the pages where visitors decide, such as pricing, a product page or the sign-up page. Exit intent opens it on a desktop when the pointer leaves through the top of the window, and on a phone after a fast scroll back to the top. Set the visitor type to new to hear from people who haven't decided yet.

Results shows the share of each reason in a donut, with every typed Other answer listed and the shares compared with the period before. Each written answer is read as it arrives and filed under a category such as pricing and value or features and gaps, with a theme and a type, so a detail many visitors look for and can't find stands out.

On your websiteAs a linkIn an emailAs a conversation
Questions
2
Time to answer
Under a minute
Written for
A popup on your key pages when a visitor is about to leave
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

On your website

Show it as a popup, a side button or inside the page, and choose the pages and the moment it opens: on page load, after a delay, on scroll or as someone is about to leave, on every plan. Event and behavior triggers work on 1 survey on Free and on every survey from Starter.

The 2 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 2 · Multiple choice

What's the main reason you're leaving today?

Why ask it
A leaving visitor will give one reason in one tap. The options separate the visitors you can still win, such as those who need more information or find the price too high, from those who were only browsing.
What you learn
A donut with the share and count of each reason, the typed Other answers listed beside it, and stacked shares over time. Select The price is too high to read only what those visitors hoped to find.
Make it yours
Rewrite the options in your visitors' words, and add the reason your sales or support team hears most, such as a missing integration or a delivery area you don't cover.
Question 2 of 2 · Text · Optional

What were you hoping to find on this page?

Why ask it
The page they leave tells you where they were, and this answer tells you what the page failed to give them: a price, a size chart, a feature, a phone number. Each missing detail is a change you can make to that page.
What you learn
Each answer with its sentiment and theme, filterable by theme, with up to 8 themes and their trends, so the details most visitors miss rise to the top.
Make it yours
Keep it optional, so a visitor in a hurry can send the reason alone, and add a placeholder such as A price, a size, a feature.

What the answers show

Results turns each question into numbers you can follow week by week.

What's the main reason you're leaving today?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Exit intent in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Show it where visitors decide

    Include your pricing, product and sign-up pages by their address, such as /pricing, and leave out pages such as blog posts, where leaving is the normal end of a visit.

  2. 02

    Ask each visitor once

    Set the show frequency to Once, or add a wait after closing, so a visitor who closes the survey isn't asked again on the next visit.

  3. 03

    Start with new visitors

    Set the visitor type to new. Returning visitors leave for other reasons, such as having already bought, and can get a survey of their own with options written for them.

  4. 04

    Fix the top reason first

    Each month, take the reason with the largest share, change the page it comes from, and compare its share with the period before in Results.

Churn surveysWebsite surveysProduct questions

More retention templates and questions

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Templates

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RetentionCommunity feedbackFind out how welcome members feel in your community, whether their questions get answered and what's missing. Send it to active members twice a year.
RetentionAnnual customer reviewOnce a year, measure the relationship, what's changed and how likely customers are to stay. Send it a month before contract renewal.

Frequently asked questions

Phones have no pointer, so exit intent opens the survey after a fast scroll back to the top of the page. On a desktop it opens when the pointer leaves through the top of the window.

It opens only once a visitor is already leaving, and the first answer is one tap. Show it on your key pages, and set it to show once per visitor or to wait a number of days after a close.

The pages where a visitor makes up their mind: pricing, product pages, the sign-up page and the cart. Pages where leaving is the normal end of a visit only add noise.

Yes, on your product, collection and cart pages. Shopify's checkout, thank you and order status pages don't run website surveys, so the survey can't open there.

Fix the reason with the largest share first, then watch its share in the next period. On every plan, a workflow can post new answers to Slack or Microsoft Teams, or add each one to a Google Sheet for the team that owns the page.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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  • 150 responses a month on Free
  • Every channel and AI analysis
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