Each objection with its share
See the share of each reason, every typed "Other" answer beside the chart, and how the shares move after a price change, with the period before beside it.
Pricing page surveys
Find out what stops visitors on your pricing page
Ask one question after a visitor has read the plans or as they head for the tabs. Usertick separates "too expensive" from "not sure which plan", reads every comment and hands ready buyers to your sales team.
The pricing page is where buyers decide
Visitors reach the pricing page with their mind half made up. Some leave because of the price, many more because they can't tell which plan fits or need to check with someone first. Each of those reasons needs a different fix, and analytics can't tell them apart.
With Usertick, a short question opens on the pricing page at the right moment: after half a minute of reading, when the visitor heads for the tabs, or when they come back to the page after looking elsewhere. One tap gives the main reason, and a rule sends each reason to the right next step.
Results shows the share of each objection and how it moves after a price change, by country and device. A visitor who wants to talk reaches sales in Slack or HubSpot the same day, and the AI reads every written question about your pricing.
- Plans
- Page rules, delay and exit-intent triggers, Results and AI reading on every plan, the free plan included
- Moments
- After a delay, on exit, on a return visit, or after a click on your page
- Next steps
- A link to the plan comparison or your booking page, or a contact form
- Follow-up
- Slack, Google Sheets and HubSpot on every plan, A/B variants from Business
When to ask on the pricing page
Ask once the plans have been read, and never before.
After half a minute on the page
Open the question 30 seconds after the pricing page loads, counting only while the tab is visible, so it reaches people who read the plans.
On the way out
Open it when the pointer heads for the tabs, or after a quick flick back to the top on a phone, whichever comes first with the delay.
After a click or a hover on a plan
Open it when someone clicks Compare plans, opens an FAQ answer or rests on a plan card, using elements on your own page. Starter and above, and 1 survey on Free.
When they come back to pricing
The Hesitation trigger opens the question when a visitor returns to the pricing page during the same visit, or comes back to the tab after time away. Pro and above.
Tell price from doubt
Results shows which objection grows, and where.
Objections by country and device
Pricing reads differently in each market. See each country and device with its own answers, and the groups that stand apart from the rest.
A next step for every reason
A branching rule sends each objection to its own follow-up: "not sure which plan" opens a call to action to your plan comparison, "need to check with my team" asks for a work email, and "the price is too high" asks what they expected to pay. Results counts how many people pressed each button.
Hand ready buyers to sales
Workflows send each answer to the person who can close the gap.
Ready buyers in Slack
Post every visitor who asks to talk or leaves a work email to the sales channel, with buttons to assign them. Every plan.
A contact and a task in HubSpot
Create or update the HubSpot contact from the email they left, and add a task for the sales owner to reply. Every plan, with the task from Starter.
Every objection in a spreadsheet
Add each answer to Google Sheets with its country and page, ready for the next pricing review. Every plan.
Test the question itself
Show a different list of reasons in one country, or a shorter question on mobile, and compare the two once both sides have 30 answers. Business and above.
How to run a pricing page survey with Usertick
Four steps from a template to your first objections.
- 1
Start from a template
Pick the Pricing page feedback template, which asks for the main reason and any questions about pricing, or describe your page to Create with AI.
- 2
Add a page rule and a trigger
Limit the survey to the pricing page, and open it after 30 seconds or on exit intent, whichever comes first.
- 3
Send each reason somewhere
Add branching rules: unsure visitors to the plan comparison, team decisions to a contact question, price to what they expected.
- 4
Publish and route buyers
Publish the survey, then add a workflow that posts ready buyers to sales and keeps every answer in a sheet.
How to ask on the pricing page without costing sign-ups
Six habits that keep the question welcome.
- 01
Wait until the plans are read
A question that opens before anyone has read the page gets guesses. Give it half a minute or wait for exit.
- 02
Offer a way out
Add "Nothing, I'm about to sign up" as a choice, so ready buyers can close it in one tap.
- 03
Split price from plan doubt
Give "too expensive" and "not sure which plan" their own choices. They point to different fixes.
- 04
Leave customers out
Show the survey to anonymous visitors only, so people who already pay aren't asked why they haven't bought.
- 05
Compare before and after
When you change a price or a plan, compare the objections from the weeks before with the weeks after.
- 06
Answer the people who asked
A visitor who leaves a work email with a question is a lead. Reply the same day.
Pricing templates and questions
Start from a template written for the pricing page, upgrades or price perception, and change any question.
Templates
Browse all templatesPricingPricing page feedbackFind out what keeps visitors on your pricing page from choosing a plan. Show it after 30 seconds on the pricing page, or when they're about to leave.
PricingUpgrade interestLearn what keeps free users from upgrading and which paid feature matters most, then point them to your plans. Show it when a free user hits a plan limit.
PricingPrice sensitivity meter (Van Westendorp)Find an acceptable price range with the Van Westendorp method: four price questions that show where your product starts to feel too cheap or too expensive. Send it to customers and prospects before you set or change a price.
PricingEnd of trialSee who plans to subscribe when the trial ends, what's holding the rest back and how the price feels. Send it two days before the trial ends.
Questions from the library
Browse the question library- How fair does our pricing feel?Stars · Pricing
- Was our pricing easy to understand?Yes / No · Pricing
- What did you expect this to cost?Text · Pricing
- Who approves this kind of purchase?Dropdown · Pricing
- How clear is what each plan includes?Stars · Billing and plans
- What would make our pricing page clearer?Text · Billing and plans
- What is the main thing holding you back from a paid plan?Multiple choice · Trial and conversion
- What did you compare us with?Dropdown · Trial and conversion
Frequently asked questions
A pricing page survey asks visitors on your pricing page what is stopping them from choosing a plan, usually as one quick choice with a follow-up. It separates objections such as price, plan fit and timing, which analytics alone can't tell apart.
After the visitor has had time to read the plans, such as 30 seconds on the page, or when they move to leave. On Pro, the Hesitation trigger can also open it when someone comes back to the pricing page during the same visit.
Keep it short, open it late and offer a one-tap way out, and it stays out of a buyer's way. Show it once per visitor, leave paying customers out, and test a variant on a share of visitors on Business.
Start with the main reason as a single choice: the price, not sure which plan, need to check with the team, need more information about a feature, or want to try it first. Follow with one open question, such as what questions they have about pricing.
Yes. A branching rule sends people who chose "not sure which plan" to a call to action that opens your plan comparison, and the survey can send everyone to a page you choose after they submit.
Yes. A contact question asks for a name, a work email and a message, and the email stays with the answer. On every plan, a workflow posts it to your sales channel, and from Starter it can also create or update the HubSpot contact with a task for the owner.
Usertick has a Price sensitivity meter template with the four Van Westendorp questions, best sent by email or link to your customers. Results shows the median and the middle half of the answers to each question, and the price curves are drawn outside Usertick.
Yes. Filter Results by country, device or page, and the Audience view shows each country with its own answers. On Business, a variant can show a different list of reasons in one country.
Yes. Page rules, the delay and exit-intent triggers, branching rules, Results, AI reading and workflows to Google Sheets and HubSpot come with every plan, the free plan included. Starter adds click triggers on every survey, Pro adds Hesitation, and Business adds A/B variants.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed