Visitors from a campaign, or a share of traffic
Ask people who arrived from a newsletter or an ad, using the campaign tags of the page they landed on, or show the question to a share of visitors. Starter and above, and 1 survey on Free.
Exit-intent surveys
Ask visitors why they leave before they are gone
Open one short question the moment a visitor heads for the tabs, on desktop and on a phone. Usertick shows the reasons visitors leave each page, reads every comment and sends the answers to the team that can fix the cause.
Most visitors leave without a word
Analytics shows that people left a page. It can't show what they were looking for, what the price made them think or which question went unanswered. An exit-intent survey asks at the last moment it still can, as the visitor is about to go.
Usertick opens the question when the pointer leaves through the top of the window, toward the tabs or the address bar, and on phones after a quick flick back to the top of the page. You choose the pages, the visitors and how often it comes back, so it never feels like a wall.
Results charts the reasons for each page and how they change, and the AI reads every written answer for its theme. Workflows send the reasons to Slack or a spreadsheet, and a variant can test new wording on a share of visitors.
- Plans
- Exit intent, page rules, Results and AI reading on every plan, the free plan included
- Devices
- Desktop, and phones and tablets in the browser
- Formats
- A popup in a corner or centered over a dimmed page
- Follow-up
- Slack, Microsoft Teams and Google Sheets on every plan, A/B variants from Business
Where the exit question opens
One question at the moment of leaving, on the pages where leaving costs you most.
On desktop, as the pointer heads for the tabs
When the pointer leaves the page through the top of the window, toward the tabs, the address bar or the close button, the question opens. It opens at most once per page view.
On a phone, after a flick back to the top
On touch screens there is no pointer, so Usertick watches for a quick scroll back up toward the address bar and opens the question as a sheet at the bottom of the screen.
With a full cart
Ask shoppers who head for the tabs with items in their cart, in a corner or centered over a dimmed page, and learn what stopped the order.
Only on the pages you pick
Include the pricing page, the cart, the sign-up form or one landing page, and leave out the rest, with rules on the address that work on every plan.
Ask the right visitors, and not too often
Targeting and repeat rules keep the question polite.
Once, then a long rest
Show it once per visitor, or wait a number of days after someone closes it. On Pro, each close can double the wait, and the third retires the survey for that visitor.
See why each page loses visitors
Results charts the reasons and reads the comments, page by page.
The reasons behind every exit
See the share of each reason, with every typed "Other" answer beside the chart, and filter by page, device or country to see where each one comes from.
What visitors were looking for
Every written answer is sorted into a theme as it arrives, in any language, and Results shows which themes grew against the period before.
Turn exit reasons into fixes
Workflows send each answer on, and variants compare two wordings of the question.
Reasons in Slack or Teams
Post answers to the channel of the team that owns the page, with buttons to assign them in Usertick. Every plan.
Every reason in a spreadsheet
Add each answer to Google Sheets with the page it came from, ready for a weekly review of the pages that lose the most visitors. Every plan.
The answer beside the session
When Google Analytics, FullStory or UXCam is on the page, Usertick sends an event with the survey and the score, so you can find the visit there. Every plan.
Test the question itself
Show a shorter question or a different first option to half of visitors, and Results compares the two once both sides have 30 answers. Business and above.
How to run an exit-intent survey with Usertick
Four steps from a template to your first reasons.
- 1
Start from a template
Pick the Exit intent, Leaving the store or Pricing page feedback template, or describe the page to Create with AI.
- 2
Switch the trigger to exit intent
Templates open after a short delay by default. Choose exit intent as the trigger, and add a scroll condition so only people who read the page are asked.
- 3
Pick the pages and the visitors
Include the pages where leaving matters, and choose how often the question can return, such as once per visitor.
- 4
Publish and read the reasons
Publish the survey, and answers arrive in Results and the inbox with each comment read. A workflow sends them to your team.
How to ask at the exit without annoying anyone
Six habits that keep the question short and the answers honest.
- 01
Ask one question
Lead with the main reason as a single choice. A visitor on the way out gives one tap, and rarely more.
- 02
Write reasons for that page
A pricing page, a cart and a blog post lose people for different reasons, so give each its own short list with "Other".
- 03
Ask readers only
Add a scroll or time condition, so the question reaches people who looked at the page instead of everyone who bounced.
- 04
Show it once
Let the survey rest for days after a close, so returning visitors aren't asked again on every page.
- 05
Never trap the visitor
Keep the close button, and avoid the centered format on pages where people simply read.
- 06
Read reasons by page
Filter the results by page before you act, since the same reason can mean different things on the cart and on pricing.
Exit-intent templates and questions
Start from a template written for the store, the pricing page or the sign-up form, and change any question.
Templates
Browse all templatesRetentionExit intentAsk visitors why they're leaving, and find what stops them from signing up or buying. Show it on exit intent, on your key pages only and to first-time visitors.
ChurnLeaving the storeLearn why shoppers leave without buying and what would keep them in your store longer. Show it on exit intent to visitors with an empty cart.
PricingPricing page feedbackFind out what keeps visitors on your pricing page from choosing a plan. Show it after 30 seconds on the pricing page, or when they're about to leave.
OnboardingSign-up barriersFind out what stops interested visitors from signing up, with a follow-up question for each reason. Show it to returning visitors who have seen your pricing or signup page and haven't signed up.
Questions from the library
Browse the question library- What did you come to this page to do?Text · Website and UX
- Were you able to do it?Yes / No · Website and UX
- What stopped you?Text · Website and UX
- What were you hoping to find that was not here?Text · Website and UX
- What almost stopped you from signing up?Text · Marketing
- What is keeping you from finishing the order?Multiple choice · The cart before you buy
- What almost made you give up?Text · Checkout and purchase
- What is holding you back from upgrading?Text · Pricing
Frequently asked questions
An exit-intent survey opens when a visitor shows signs of leaving a page, such as moving the pointer toward the browser tabs. It asks one short question, usually why they are leaving or what they were looking for, while the visit is still in front of them.
On desktop, the question opens when the pointer leaves the page through the top of the window, toward the tabs, the address bar or the close button. On phones and tablets, it opens after a quick scroll back up toward the address bar. Either way, it opens at most once per page view.
Yes, in the mobile browser. Usertick watches for a fast flick back to the top of the page, where the address bar and tabs are, and opens the question as a sheet at the bottom of the screen. Native mobile apps aren't supported.
No survey can. The back button, a keyboard shortcut that closes the tab and switching apps on a phone leave no signal to react to. Exit intent catches the visitors who move to leave on the page, which is often enough to learn the main reasons.
Yes. On every plan, include and exclude pages by their address, and limit the survey to devices, countries or new and returning visitors. Campaign tags, earlier surveys and a share of traffic work on 1 survey on Free and on every survey from Starter, and from Starter you can target signed-in users.
Choose a repeat rule: once per visitor, every few days, or until answered. Add a wait after a visitor closes it. On Pro, each close can double the wait, and the third retires the survey for that visitor.
Yes. Open the survey when any condition is met, or only when all of them are, such as exit intent after scrolling halfway. Each condition can be limited to desktop, tablet or mobile, and a short wait can follow.
You can add a call to action that opens your own offer page, and a branching rule can show it only to people who chose a reason such as the price. Usertick doesn't create or apply discount codes.
Yes. The exit-intent trigger, page rules, Results, AI reading and workflows come with every plan, the free plan included. Starter adds campaign and traffic targeting on every survey, Pro adds the doubling wait, and Business adds A/B variants.
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