Checkout questions that find the step where orders slip away
Ask shoppers how checkout went, from the effort it took and the final price to the payment method they missed. Each question below comes with when to ask it and what the answer tells you.
What checkout survey questions tell you
Checkout survey questions ask shoppers about the last few minutes before an order: how much effort it took, how fair the total felt, whether they nearly gave up and what made up their mind. A shopper who struggles through checkout once may not try again, and your order data only shows the ones who finished.
Ask them on the order confirmation page right after the purchase, with the survey inside the page or as a popup on page load. Pick three or four for that moment, and keep the screenshot question for shoppers who say something broke. To hear from shoppers who leave, add a short survey with the exit intent trigger on the checkout page.
Each written answer gets a type such as bug or complaint, a theme and a sentiment, and each response an urgency. On every plan, a workflow can post a broken payment step to your developers in Slack or Microsoft Teams, while the inbox gives every response an owner and a status.
- Questions
- 11
- Best asked
- On the order confirmation page, right after paying
- Industry
- E-commerce
- Where to find them
- From library in the Usertick survey editor, on every plan
The 11 checkout and purchase questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How hard checkout felt
Measure the effort, the time and the feeling of paying, so you can compare them before and after you change a step.
- 01Big scale
How much effort did checkout take?
Effort on a scale of 1 to 10, asked as the confirmation page loads. Results shows the average and a column per step, so you can see whether a new checkout step moved shoppers along the scale.
- 02Ruler
How long did checkout take?
How long checkout felt, on a ruler. Results shows the median and the middle half, which says more than an average when a few shoppers left the tab open halfway through.
- 05Mood dial
How did paying feel?
A mood dial for the payment step alone. Results shows the faces with each share, and a drop after you change payment provider is worth checking before your next sale.
The moment shoppers nearly left
Find the shoppers who almost gave up and ask what stopped them, with logic so everyone else skips ahead.
- 03Yes / No
Did you almost give up at any point?
A yes or no that finds the shoppers who nearly left. Use logic to show the open question that follows only to those who answer Yes, and keep the survey short for everyone else.
- 04Text
What almost made you give up?
Asked only of shoppers who nearly gave up. Each answer arrives with a theme and a type, so you can filter for delivery costs, forced account creation or a slow page.
- 10Text
Which payment method did you miss?
An open question for the wallet, card or pay later option the shopper looked for and didn't find. Filter by theme to count requests for each before you add a payment method.
- 11Screenshot
Capture the error you saw at checkout
Lets a shopper capture the page where checkout failed, attached to the answer. Show it with logic after a Yes about nearly giving up. Screenshot is on every plan, 1 per survey on Free, and Results shows the captures in a gallery.
What decided the purchase
Ask about price, comparison and the deciding reason, to learn what your checkout and product pages should lead with.
- 06Big scale
How fair did the final price feel?
Asks about the total, with delivery and fees included, right after the shopper paid it. A low score beside a low effort score points at price or surprise costs rather than the checkout itself.
- 07Number
How many alternatives did you compare?
How many other shops or products the shopper weighed before buying. Results shows the median and the middle half, a fair picture of how much comparison happens before an order reaches you.
- 08Multiple choice
What sealed the decision?
One tap for the reason the shopper bought. The donut shows the share for each reason, a useful guide for what your product pages and checkout summary should put first.
- 09This or that
Which would you pick?
A single pair, fast shipping against a lower price. The split bar shows which one your shoppers would trade for, before you change delivery prices or speeds.
Tips for asking about checkout and purchase
Small choices that get honest, useful answers.
- 01
Ask on the confirmation page
The order is done and the steps are still fresh. A survey inside the page reads as part of the order and doesn't cover the receipt.
- 02
Hear from shoppers who leave
Add a second, shorter survey with the exit intent trigger on the checkout page, and ask the effort and payment method questions of shoppers about to leave.
- 03
Send errors to the developers
Put bug answers and screenshots in front of the people who own checkout, through a workflow to Slack or Microsoft Teams on every plan.
- 04
Compare before and after changes
Each Results card compares with the period before, so check the effort and price scores in the week after you change a checkout step.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about checkout and purchase
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Right after the purchase, on the order confirmation page. Use the page load or a short delay trigger and target the survey to that page only.
Two to four. Start with the effort score, add whether the shopper nearly gave up and the open question behind it, and stop there for most orders.
Yes. The exit intent trigger shows a survey as the shopper moves to leave the page, and page targeting keeps it on checkout only.
Yes, on every plan, with 1 screenshot question per survey on Free. The screenshot arrives with the answer, and Results shows all of them in a gallery.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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