Subscription questions that keep subscribers for the next box
Ask subscribers how this month's box landed, whether it was worth the price and what would make them pause. Each question below comes with when to ask it and what the answer tells you.
What subscription box survey questions tell you
Subscription box survey questions ask subscribers how each box felt, whether the contents matched their tastes and how likely they are to stay for the next one. Subscribers rarely explain a cancellation, so a short survey after each box can be the only warning that the contents or the price have stopped working.
Ask a few days after the box arrives, by email to your subscriber list or on the account page after they log in. Three or four questions per box is enough. Keep the questions about pausing and canceling for a separate survey on the cancel page, where they matter most.
Each written answer gets a category, a theme, a type such as idea or complaint, and a sentiment, and each response an urgency. Selecting a low score in Results filters the whole page to those subscribers, so you can read what else they said before the next box ships.
- Questions
- 14
- Best asked
- A few days after each box arrives
- Industry
- E-commerce
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 subscriptions and boxes questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How this box landed
Ask about this month's contents while they are still on the table, and keep the same questions from box to box.
- 01Emoji
How did this month's box feel?
A row of faces for this month's box, quick to answer inside the email. Results shows each face's share, and the comparison with the period before shows whether this box landed better than the last.
- 02Stars
How well did the contents match your preferences?
Rates how well the box fit the subscriber's stated tastes. A low average beside happy faces for the box points at the profile or quiz that picks the contents.
- 03Multiple choice
Which item did you like least?
Replace the three placeholder options with this month's actual items before sending. The donut then shows which product subscribers liked least, and the share who liked them all tells you how many had no complaint.
- 04Yes / No
Was the box worth the price?
A plain yes or no on value. Select No in Results to filter the page and read what those subscribers said about the contents and the plan.
- 09Text
What would you love to see in a future box?
An open question for ideas. Each answer arrives typed as an idea with a theme, so the products and brands subscribers ask for most are easy to count before the next buying round.
Whether subscribers will stay
Find the subscribers at risk before the next billing date, and offer a skip before they cancel.
- 10Big scale
How likely are you to keep the subscription next month?
How likely the subscriber is to stay next month, on a scale of 1 to 10. A column per step in Results shows how many sit at the low end, the people to reach before the next billing date.
- 06Multiple choice
Why might you pause or cancel?
Subscribers can pick several reasons they might pause or cancel. Bars show each share, and the share who say they would not shows how settled your subscriber base feels.
- 07Customer effort
How easy is it to skip a month?
A customer effort score for skipping a month. A hard skip turns a short break into a cancellation, so check this average after any change to the account page.
- 14Call to action
You can skip a month instead of canceling
A message in place of a question, shown to subscribers who said they might cancel. Use logic to show it only after those answers, and point it to the page where they can skip a month.
What subscribers want from the plan
Ask how often, how much choice and what matters most, before you change the plan or the price.
- 05This or that
For your subscription you prefer
Two pairs: surprise or choose, and monthly or every two months. The split bar per pair shows whether a choice of items or a slower plan could keep subscribers who would otherwise leave.
- 12Ranking
Rank what matters most in a box
Subscribers rank value, variety, quality, surprise and packaging. The average place per item shows what to protect when costs rise and something in the box has to change.
- 13Date
When would you like your next box to arrive?
Lets the subscriber pick a preferred arrival date on a calendar. Results shows the picked dates, useful when you plan shipping windows around holidays.
Who is answering
Two facts about tenure that let you read every other answer by how long the subscriber has stayed.
- 08Dropdown
How long have you subscribed?
How long the subscriber has stayed, from under a month to over a year. Read the other answers by tenure, since new and long standing subscribers may want different things from a box.
- 11Number
How many boxes have you received?
The number of boxes received so far. Results shows the median and the middle half, a quick check on how far into the plan most of your answers come from.
Tips for asking about subscriptions and boxes
Small choices that get honest, useful answers.
- 01
Ask after every box
A few questions a few days after each box arrives show which months worked. Keep the same core questions, so each box compares with the last.
- 02
Ask on the cancel page
Put the questions about pausing or canceling on the cancel page with page targeting, and show the skip message there.
- 03
Name the real items
Before sending, replace the placeholder items in the least liked question with this month's products.
- 04
Follow up before billing
Give low scores for staying next month an owner in the inbox, and reach those subscribers before the next box is charged.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about subscriptions and boxes
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
A few days after each box arrives, while the contents are still on the table. Usertick sends to a contact list now or on a date up to 30 days ahead, and each send is set up on its own, so schedule one per box.
Three or four per box: the face rating, the match rating, one question about the contents and the open question for ideas.
Yes. Target a survey to your cancel page with the reasons question and the message about skipping a month, so it appears before the subscriber leaves.
Yes, for several types. Emoji, Stars, Yes / No, Multiple choice, Dropdown, CES and NPS questions can be answered inside the email itself.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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