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Subscription box survey template

Hear how this month's box landed, before subscribers decide to cancel

Four questions for a few days after the box arrives: a rating for the box, whether the selection felt too predictable or too adventurous, how often subscribers want a box and what they want next. Send it by email or share the link, and Usertick reads every written answer for you.

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What this subscription box survey tells you

A subscription box survey asks subscribers about the box they just opened, so the next one is better and fewer of them cancel. This template asks four questions in about a minute: a star rating for this month's box, how the selection felt from too predictable to too adventurous, how often they would like a box and an open question about the next one.

It is written for an email three days after the box arrives, once subscribers have tried what was inside. Usertick sends it to your subscriber list now or on a date up to 30 days ahead, and the star rating can be answered inside the email. Usertick has no recurring sends, so schedule each month's email by hand and turn off Skip people who already received this survey, so the same subscribers are asked again.

Every written answer is read as it arrives and filed under a category from your list, such as product quality or shipping and delivery, with a type, an urgency and a customer risk reading, so a subscriber who sounds ready to cancel stands out. Results shows the rating, the selection balance and the preferred frequency, each compared with the period before.

In an emailAs a linkOn your websiteAs a conversation
Questions
4
Time to answer
About a minute
Written for
An email three days after the box arrives
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 4 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 4 · Stars

How satisfied are you with this month's box?

Why ask it
One rating per box gives your curation team a month-by-month line, and it can be answered with one tap inside the email.
What you learn
Results shows the average rating, a bar per rating and the share who rated 4 or higher, against the period before, so a weaker month shows up beside the last one.
Make it yours
Name the month or the theme of the box in the email subject, so subscribers rate the right one.
Question 2 of 4 · Multiple choice

How did this month's selection feel?

Why ask it
Satisfaction alone doesn't say what to change. A box can disappoint because it repeats last month or because it strays too far, and the two need opposite fixes.
What you learn
A donut shows the share of Too predictable, About right and Too adventurous, and over time as stacked shares, so you can watch the balance move from one box to the next.
Make it yours
Select Too predictable and read those subscribers' open answers to find the products they are tired of.
Question 3 of 4 · Dropdown · Optional

How often would you like to get a box?

Why ask it
Some cancellations are about pace, because a box every month can pile up. Offering other frequencies tells you whether a slower plan would keep subscribers you would otherwise lose.
What you learn
A donut shows the share and count of each frequency. Select Every two months to see how those subscribers rated this month's box.
Make it yours
List only frequencies you can actually offer, and add a skip-a-month option if your plans allow it.
Question 4 of 4 · Text · Optional

What would you like to see in your next box?

Why ask it
Subscribers know what they want next: a flavor, a size, a product they saw on your site. Their ideas are the cheapest product research a box can get.
What you learn
Each answer appears with its sentiment and theme, filterable by theme, with up to 8 themes and their trends, so requests that repeat across months rise in the chart.
Make it yours
Read the answers before you finalize the next box, and mention one subscriber idea on the next box's card so people see their answers used.

What the answers show

Results turns each question into numbers you can follow week by week.

How satisfied are you with this month's box?

The average rating and the share who gave 4 or 5 stars, against the period before.

How did this month's selection feel?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

How often would you like to get a box?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Subscription box in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Reuse one survey every month

    Keep one survey so each card compares with the month before. Turn off Skip people who already received this survey before each send, and schedule the next send when the box ships.

  2. 02

    Wait until the box is tried

    Three days after arrival gives subscribers time to open and try the items. Schedule the send from your delivery dates, since Usertick doesn't send on a delivery event.

  3. 03

    Act on cancel signals

    Each response gets a customer risk reading. On every plan, a workflow can post every response read as at risk or about to leave to Slack or Microsoft Teams, so someone reaches out before the next billing date.

  4. 04

    Share the trend with curation

    Put the rating and the selection chart on a dashboard the curation team opens each month, before they pick the next box.

Churn surveysE-commerce surveysEmail surveysSubscriptions and boxes questions

More retention templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

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RetentionBack in stockSee whether your back-in-stock alerts still convert and how long shoppers are willing to wait. Send it a few days after the alert.
RetentionExit intentAsk visitors why they're leaving, and find what stops them from signing up or buying. Show it on exit intent, on your key pages only and to first-time visitors.
RetentionWeekly customer pulseA light weekly check on how customers feel about your product and how confident they are using it. Show it in the app once a week to active users.
RetentionQuarterly check-inA short quarterly check on how the relationship is going, the value customers get and what to focus on next. Send it by email at the start of each quarter.

Questions from the library

Browse the question library
  1. How did this month's box feel?Emoji · Subscriptions and boxes
  2. How well did the contents match your preferences?Stars · Subscriptions and boxes
  3. Which item did you like least?Multiple choice · Subscriptions and boxes
  4. How likely are you to buy from us again?NPS · Ecommerce
  5. Was the checkout process easy?Yes / No · Ecommerce
  6. What stopped you from completing your order?Multiple choice · Ecommerce

Frequently asked questions

About three days after the box arrives, once subscribers have opened it and tried a few things. Sooner, they rate the unboxing; much later, they have forgotten the details.

No. Usertick has no recurring sends, so schedule each month's send by hand, up to 30 days ahead. Turn off Skip people who already received this survey so returning subscribers are asked again.

Read the subscribers who rated the box low or chose a slower frequency, and reach out with an offer that fits, such as a different pace or a swap. On every plan, a workflow can post responses read as at risk to Slack or Microsoft Teams.

Ask everyone if your list is small. For a large list, split subscribers into contact lists and send to a different one each month, so nobody is asked every time.

Yes. The star rating sits inside the email, and a tap opens the rest of the survey with that rating kept. The response is stored when the subscriber submits.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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  • 150 responses a month on Free
  • Every channel and AI analysis
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