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Wish lists and saved items survey questions

Wish list questions that turn saved items into orders

Ask shoppers why they save items, how often they come back to them and what would make them buy. Each question below comes with when to ask it and what the answer tells you.

What wish list survey questions tell you

Wish list survey questions ask shoppers why they save items, how often they look at them again and what would turn a saved item into an order. A wish list holds demand you have already earned, and these answers show whether a price drop, a stock warning or a simple reminder would bring it back.

Ask on the saved items page itself, with a page load or short delay trigger, or with a time on site trigger for shoppers who linger. Pick three or four for that page. The consent question works at the end, once the shopper has said which alerts they want.

Each written answer gets a category, a theme, a type such as idea or bug, and a sentiment, so requests for alerts or sharing are easy to filter. Selecting an answer in Results filters the whole page, for example to shoppers who say their saved items just sit there.

Multiple choiceYes / NoDropdownCustomer effortStars
Questions
13
Best asked
On the saved items page, while shoppers look
Industry
E-commerce
Where to find them
From library in the Usertick survey editor, on every plan

The 13 wish lists and saved items questions, with when to ask each

Grouped by what they tell you. Use them as they are or change the wording.

How shoppers use saved items

Learn who keeps a list, why they save and what becomes of the items, before you build anything new for the page.

  1. 01Yes / No

    Do you keep a wish list on our site?

    A yes or no that splits shoppers who use the wish list from those who don't. Use logic to skip the saved items questions for shoppers who answer No.

  2. 02Multiple choice

    What do you usually save an item for?

    One reason per shopper, from waiting for a sale to sharing with someone. The donut shows the share of each, which tells you whether price alerts or sharing deserve the work.

  3. 04Dropdown

    How often do you come back to your saved items?

    How often shoppers return to their saved items. Results shows the share for each, and selecting the last option shows the shoppers who save and forget.

  4. 10Number

    How many items are on your list right now?

    How many items the shopper has saved. Results shows the median and the middle half. Long lists suggest shoppers use the page as a catalog to come back to.

  5. 05Multiple choice

    What happens to most of the items you save?

    What becomes of most saved items. A large share bought somewhere else is a sale you lost after the shopper had chosen the item, worth reading beside your price questions.

The saved items page

Rate the page and the save button, and ask what is missing, so fixes come with examples.

  1. 06Customer effort

    How easy was it to save an item?

    A customer effort score for saving an item. Ask it on the product page right after a save, with an element click trigger on the save button (from Starter, or on 1 survey on Free).

  2. 07Stars

    How useful is your saved items page?

    A star rating for the saved items page. Results shows the average and a bar per rating. Read the low ratings beside the open question about what is missing.

  3. 09Text

    What is missing from your saved items page?

    An open question for the page itself. Each answer arrives with a type such as idea or bug and a theme, so a broken share button and a request for sorting are easy to tell apart.

What would turn a save into a sale

Ask which alerts and nudges would work, then ask for permission to send them.

  1. 03Multiple choice

    What should your wish list tell you?

    Shoppers pick every alert they want, from a price drop to a size coming back. Bars show each share, a ranked list of which emails to build first.

  2. 08Big scale

    How much does a price drop alert push you to buy?

    How much a price drop alert would push the shopper to buy, on a scale of 1 to 10. A column per step in Results shows whether alerts are worth the email.

  3. 11Ranking

    Rank what would make you buy a saved item

    Shoppers rank five nudges, from a price drop to a bundle deal. Results shows the average place per item, so you know which message to send first.

  4. 12Consent

    May we email you when a saved item goes on sale?

    Asks for permission to email when a saved item goes on sale. Put it after the alerts question, and email only the shoppers who agreed.

  5. 13Call to action

    Your saved items are waiting

    A message in place of a question that points shoppers back to their list. Put it last, so the survey closes with a way back to the saved items.

Tips for asking about wish lists and saved items

Small choices that get honest, useful answers.

  1. 01

    Ask where the list lives

    Show the survey on the saved items page with page targeting. Shoppers there are already thinking about those items.

  2. 02

    Skip shoppers without a list

    Ask whether the shopper keeps a wish list first, and use logic so shoppers without one see a single question.

  3. 03

    Ask for permission before alerts

    Put the consent question after the alerts question, and email only the shoppers who agreed.

  4. 04

    Compare alerts with what happens next

    When you add a price drop or stock alert, compare the next period's answers about what happens to saved items with the period before.

Add these questions to a survey

From the library to the first answers.

  1. 1

    Open the library

    In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.

  2. 2

    Or paste your own list

    Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.

  3. 3

    Choose where it runs

    Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Read the answers

    Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.

Templates and more questions about wish lists and saved items

Full surveys that ask about the same things, and neighboring topics in the library.

ChurnCart abandonmentLearn why shoppers leave items in their cart and what would bring them back to finish the order. Show it on exit intent from the cart, or link it from your reminder email.
CSATPost-purchaseHear how the buying experience went, what almost stopped the order and, from first-time buyers, where they found you. Show it on the order confirmation page.
Customer effortReturns and refundsMeasure how easy your returns process is and learn the real reasons products come back. Send it once the refund has been issued.
OnboardingLoyalty program signupLearn why customers joined your loyalty program and which rewards matter most to them. Show it right after someone joins.

Frequently asked questions

On the saved items page, as a popup on page load or after a short delay, or inside the page. Use page targeting so the survey appears only there.

Three or four. Start with why the shopper saves items, which alerts they want and what happens to most saved items.

Yes. The consent question asks for it inside the survey, so you can email only the shoppers who agreed.

Yes, from Starter, or on 1 survey on Free. An element click trigger on the save button shows the survey right after the click.

Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.

Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.

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