Product page questions that show what shoppers needed to buy
Ask shoppers what the page told them, what was missing and which detail made up their mind. Each question below comes with when to ask it and what the answer tells you.
What product page survey questions tell you
Product page survey questions ask shoppers whether the page gave them enough to buy: the photos, the reviews, the size guide and the details they still had to guess. A page that leaves a question open loses some shoppers to doubt and sends others back with a return.
Ask the questions about missing details on the product page itself, as a side button or after the shopper scrolls past the description, and the accuracy questions after delivery, by email or link. One or two questions on the page are enough. The longer set suits a survey after the order arrives.
Each written answer gets a theme, a type such as question or idea, and a sentiment, so you can filter the answers about sizing or materials and hand them to whoever writes the pages. Selecting an answer in Results filters the whole page to the shoppers who gave it.
- Questions
- 14
- Best asked
- On the page, then again after delivery
- Industry
- E-commerce
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 product pages questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
What the page told shoppers
Ask whether the page was complete and accurate, then what was missing, so each gap has an example you can fix.
- 01Yes / No
Did the page tell you everything you needed before buying?
A yes or no shown on the product page after the shopper scrolls past the description. A rising share of No after a redesign tells you something useful was moved or cut.
- 09Big scale
How accurately did the page describe what you received?
Accuracy on a scale of 1 to 10, asked after the item arrives. Results shows the average and a column per step. Low scores here are the returns you can still prevent.
- 02Multiple choice
What was missing from the page?
Shoppers pick everything they missed, from materials to delivery time. Bars show each share, so you know whether to add a size guide or a video first. Show it with logic after a No.
- 07Text
Which question did you still have when you bought?
Ask it after delivery or on the confirmation page. Each open answer arrives with a theme, and the questions that come up most belong in the description or a short FAQ on the page.
- 13Screenshot
Show us the part of the product page that was missing information
Lets a shopper capture the part of the page where a detail was missing. Screenshot is on every plan, 1 per survey on Free, and Results shows the captures in a gallery your designers can work through.
Photos, reviews and sizing
Rate the parts of the page one by one, to see which part pulls the rest down.
- 03Stars
How helpful were the photos?
A star rating for the photos alone. Results shows the average and a bar per rating. Compare it across product categories to see which galleries need new shots first.
- 04Stars
How useful were the reviews?
Rates the reviews shoppers read before buying. A low score on items with plenty of reviews suggests they are hard to sort or too short to help.
- 05Customer effort
How easy was it to pick the right size or variant?
A customer effort score for choosing a size, color or model. Ask it after the item arrives too, since a shopper who found it easy and still picked wrong points at the size guide.
- 10Matrix
Rate each part of the page
Rates photos, description, reviews and the size guide in one grid. The heat map shows which part of the page pulls the rest down, with an average for each row.
How shoppers decide
Learn what shoppers look at first and how they arrived, before you change the order of the page.
- 06Multiple choice
Which detail made you decide?
One tap for the detail that made up the shopper's mind. The donut shows the share for each, and a large share for the discount suggests the offer persuades more than the page.
- 08This or that
On a product page you look at
Two pairs: photos or price first, and reviews or specs. The split bar for each pair shows what to put at the top of the page and what can sit lower down.
- 14Ranking
Rank the three things you check first on a product page
Shoppers rank the three things they check first. Results shows the average place per item, a guide to what belongs at the top of the page.
- 11Yes / No
Did you compare this product with another on our site?
Splits shoppers who compared from those who went straight to buying. Filter by Yes to see what the comparers still missed and whether a comparison table belongs on the page.
- 12Dropdown
How did you reach the product page?
Where the visit started, from site search to a friend's link. Read the page ratings by source, since shoppers from an email already know the product and those from Google may know nothing about it.
Tips for asking about product pages
Small choices that get honest, useful answers.
- 01
Ask on the page, briefly
One or two questions as a side button or after a scroll trigger is enough. A popup over the product can cost the sale you are asking about.
- 02
Check accuracy after delivery
The accuracy and photo questions have honest answers once the item is in hand, so send them by email or link after it arrives.
- 03
Start with the pages that matter
Use page targeting to run the survey on your best sellers and the products with the most returns first.
- 04
Turn answers into page fixes
Each month, filter the open answers by theme, add the most common questions to the page and check whether the share of No drops.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about product pages
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
On the product page itself, as a side button, a popup after a scroll or inside the page. Use page targeting to show the survey on product pages only.
Once the item has arrived, by email or link. The accuracy, photo and size questions need the item in hand.
One or two on the page, and three to five in a survey after delivery.
Yes, on every plan. The screenshot question (1 per survey on Free) lets a shopper capture the part of the page they mean, and the image arrives with the answer.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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