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Product review survey template

Get honest product reviews, once the product has been used

Five questions for one to two weeks after delivery: a star rating, whether the item looks like its photos and fits as expected, a written review, a recommendation and an optional photo. Send it by email or share the link, and Usertick reads every written review for you.

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What this product review survey tells you

A product review survey asks customers to rate what they bought once they have used it, which tells you more than a rating on the day it arrives. This template asks five questions in a little over a minute: a star rating, two quick comparisons with the product page, a written review, a yes or no on recommending it and an optional photo.

It is written for an email one to two weeks after delivery, long enough for clothing to be worn and washed or a gadget to be tried. Usertick sends it to a contact list now or on a date up to 30 days ahead, and the star rating can be answered inside the email. The same survey runs as a QR code on a packing insert, as a link in your own post-delivery email or as a popup on the product page.

Every review is read as it arrives and filed under a category from your list, such as product quality or shipping and delivery, with a type, a sentiment and an urgency, so a review that reports a fault reaches your team the same day. Results shows the average rating, how each comparison splits, the share who would recommend the product and a gallery of customer photos.

In an emailAs a linkOn your websiteAs a conversation
Questions
5
Time to answer
About a minute
Written for
An email one to two weeks after delivery, once the product is in use
Plans
Every plan; Free allows 1 file upload question per survey

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 5 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 5 · Stars

How would you rate this product?

Why ask it
The star rating is the number shoppers and your team both understand. It comes first so the customer can answer it inside the email with one tap.
What you learn
Results shows the average rating, a bar per rating and the share who rated 4 or higher, against the period before. Select 1 or 2 stars to filter the page to unhappy customers and read their reviews.
Make it yours
Name the product in the email subject or text, because the question says this product and the customer should know which order you mean.
Question 2 of 5 · This or that

Which describes it better?

Why ask it
The two most common gaps between a product page and the real item are how it looks and how it fits. Each pair is one tap, and together they tell you whether the page set the right expectation.
What you learn
A split bar per pair shows the share on each side. A growing share for Looks different in person points at the photos, and a lean toward Runs small or large points at the size chart.
Make it yours
Swap the second pair for products without sizes, for example Easy to set up against Took a while to set up for electronics, or Sturdy against Feels fragile for homeware.
Question 3 of 5 · Text · Optional

Write your review

Why ask it
The written review is where customers explain the rating: the fabric after a wash, the battery after a week, how a candle smells when it burns. Keeping it optional lets quick customers rate and move on.
What you learn
Each review appears with its sentiment and theme, filterable by theme, with up to 8 themes and their trends, so repeated mentions of one fault or one strength are easy to count.
Make it yours
If you plan to quote reviews on your site, add a Yes / No question after it that asks for permission.
Question 4 of 5 · Yes / No

Would you recommend this product to a friend?

Why ask it
A recommendation is a stronger signal than a rating, and a yes or no asked after the review gets a considered answer.
What you learn
Results shows the share that said yes, against the period before. Select No to read the reviews of customers who rated the product well but still wouldn't recommend it.
Make it yours
Keep it after the review, so customers answer once they have put their opinion into words.
Question 5 of 5 · File upload · Optional

Add a photo of the product (optional)

Why ask it
A photo shows the real color, size or damage better than a description, and it gives your team evidence when a product doesn't match the listing.
What you learn
Results shows a gallery of the uploaded files, so you can scan customer photos for a product at a glance.
Make it yours
Free allows 1 File upload question per survey, so this one runs on every plan. Keep it optional, since the written review carries the details.

What the answers show

Results turns each question into numbers you can follow week by week.

How would you rate this product?

The average rating and the share who gave 4 or 5 stars, against the period before.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Product review in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Wait until the product is used

    Send clothing after a week and products that take setup or daily use after two. Usertick doesn't send after a delivery event, so schedule each send from a list of delivered orders.

  2. 02

    Use one survey per product line

    A single survey mixes every product in Results. Duplicate it for each line you want to compare, or add a dropdown that names the product and filter by it.

  3. 03

    Answer every low rating

    Filter the inbox to 1 and 2 star reviews, give each one an owner and a status, and add a note on what your team did about it.

  4. 04

    Feed fit answers back

    When one product leans toward Runs small or large, update its size chart or fit note, then check the split bar in the next period.

CSAT surveysE-commerce surveysEmail surveysWriting a review questions

More satisfaction templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
CSATPost-purchaseHear how the buying experience went, what almost stopped the order and, from first-time buyers, where they found you. Show it on the order confirmation page.
CSATCheckout experienceFind where checkout causes friction and what nearly made shoppers leave. Show it on the order confirmation page, once per customer.
CSATDelivery experienceFind out how the delivery went, whether the order arrived in good condition and how the carrier did. Send it a day after tracking shows the order as delivered.
CSATSize and fitCollect fit feedback that cuts returns and helps the next shopper pick the right size. Send it a week after delivery for clothing and shoes.

Questions from the library

Browse the question library
  1. Have you left a review for this order?Yes / No · Writing a review
  2. What stops you writing a review?Multiple choice · Writing a review
  3. What would make you write one?Multiple choice · Writing a review
  4. How likely are you to buy from us again?NPS · Ecommerce
  5. Was the checkout process easy?Yes / No · Ecommerce
  6. What stopped you from completing your order?Multiple choice · Ecommerce

Frequently asked questions

One to two weeks after delivery, once the product has been used. Clothing can go out after a week; products that take setup or daily use do better after two.

Usertick doesn't place reviews on your store. The reviews stay in Results and the inbox, and a workflow can copy each one to Google Sheets or a webhook, where your team decides what to use.

Yes. The photo question is a File upload question, and Free allows 1 per survey, so this template runs as it is.

Send one survey per product line, or add a dropdown that names the product, and filter Results by it. A tag on the link, such as ?product=linen-shirt, is kept with each answer for workflows, Google Sheets, webhooks and the API, but Results doesn't split answers by tag.

Yes. The star rating sits inside the email, and a tap opens the rest of the survey with that rating kept. The review is stored when the customer submits.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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