Fit questions that cut returns over the wrong size
Ask shoppers how an item fit, whether the size guide helped and what would have led them to the right size. Each question below comes with when to ask it and what the answer tells you.
What sizing and fit survey questions tell you
Sizing and fit survey questions ask shoppers how an item fit once they tried it on, whether your size guide matched reality and what they did about a poor fit. Fit sits behind many clothing returns, and a size guide that runs small on one item can be fixed long before the next season's stock arrives.
Ask the fit questions a few days after delivery, once the shopper has tried the item on, by email or with a link in your own delivery message. Ask the size guide questions on the product page with an element click trigger on the guide, from Starter or on 1 survey on Free. Four or five questions per survey is enough.
Each written answer gets a category, a theme and a sentiment, so notes about a tight waist or short sleeves are easy to filter. Selecting an answer in Results filters the whole page, so you can read every answer from shoppers who found an item too small.
- Questions
- 13
- Best asked
- A few days after delivery, once tried on
- Industry
- E-commerce
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 sizing and fit questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How the item fit
Start with the overall fit, then where it was off, so the answer points at a body area and a product.
- 01Multiple choice
How did the item fit?
Five steps from too small to too large, asked once the item has been tried on. The donut shows the share for each, and a lean to one side tells you the item runs small or large.
- 07Big scale
How true to size was this item?
True to size on a scale of 1 to 10, asked per item. A column per step in Results shows whether answers bunch at one end, and the comparison with the period before shows whether a new size chart helped.
- 12Matrix
How did each part fit?
Shoulders, chest, waist and length, each from too tight to too loose. The heat map shows which body area causes the trouble, with an average per row, so the pattern maker knows where to look.
- 10Text
Tell us how this item ran next to your usual size
Fit in the shopper's own words, against their usual size elsewhere. These answers read like the fit notes other shoppers want, and help you write a short note for the product page.
What the shopper ordered and did
These questions show the cost of a poor fit, from extra sizes ordered to items sent back.
- 04Dropdown
Which size did you order?
The size the shopper ordered. Select each size in Results to read its fit answers, since an item can run true in medium and small in extra large.
- 11Number
How many sizes of this item did you order at once?
How many sizes the shopper ordered at once. Results shows the median and the middle half. A median above one means shoppers order extra sizes to try at home and return the rest.
- 05Multiple choice
What did you do about the fit?
What happened after a poor fit, from keeping it to an alteration. The share who swapped sizes is a sale you kept, and the share refunded is the one a better size guide could have saved.
- 13Ruler
How many items have you sent back this year over size?
Items returned this year because of size, on a ruler. Results shows the median and the middle half. Shoppers at the high end are the ones to ask about a fit tool first.
The size guide and the page
Ask whether the guide was used and trusted, and what would help shoppers pick the right size the first time.
- 02Yes / No
Did you check the size guide before ordering?
A yes or no on whether the shopper looked at the size guide. Compare the fit answers of those who did with those who didn't to see whether the guide helps.
- 06Stars
How accurate was our size guide?
A star rating for the size guide alone. Results shows the average and the share who gave four or more. A low score beside many size swaps points at the guide's measurements.
- 08Customer effort
How easy was it to work out your size on this page?
A customer effort score for working out a size on the product page. Show it with an element click trigger on the size guide (from Starter, or on 1 survey on Free) while the shopper is still deciding.
- 09Text
Which measurement do you always look for?
An open question for the one measurement shoppers look for first, such as inseam or chest. Each answer arrives with a theme, and the most common ones belong at the top of every size guide.
- 03Multiple choice
What would help you land on the right size?
Shoppers pick every aid that would help, from measurements in inches to fit notes from other shoppers. Bars show each share, a guide to what to add to product pages first.
Tips for asking about sizing and fit
Small choices that get honest, useful answers.
- 01
Ask once it is tried on
Send the fit questions a few days after delivery. Before that, the shopper has opened the box but not worn the item.
- 02
Ask about one item at a time
Add the product to the survey link as a tag, so each fit answer points at the item it describes.
- 03
Ask on the size guide too
A short survey on the product page, shown when the shopper opens the size guide, catches confusion before the order.
- 04
Share fit answers with your buyers
Send the fit answers by item to whoever chooses the stock, so a size chart changes before the next order from the maker.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about sizing and fit
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
A few days after delivery, once the shopper has tried the item on. Put the link in your own delivery email, or send from Usertick to a contact list.
Add the product to the survey link as a tag. Usertick keeps the tag with each answer for workflows, Google Sheets and the API.
Yes. Show a survey on product pages with page targeting, or with an element click trigger on your size guide, from Starter or on 1 survey on Free.
Start with how the item fit, the true to size scale and the open question about how it ran. Add the grid by body area for clothing where the cut matters.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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