Photo questions that show what shoppers need to see
Ask shoppers which photos they look at, whether the item matched them and which shot would have sold them. Each question below comes with when to ask it and what the answer tells you.
What product photo survey questions tell you
Product photo survey questions ask shoppers which shots they want, how many photos felt right, whether they watched the video and whether the item matched its photos when it arrived. Photos stand in for picking the item up in a store, and a gallery that flatters the color or hides the scale sends items back.
Ask the gallery questions on product pages, after the shopper scrolls through the photos, and the questions about color and real life after delivery, by email or link. Two questions on the page and three to five after delivery is enough.
Each written answer gets a category, a theme, a type such as complaint or idea, and a sentiment, so notes about color, size or material are easy to filter. Shoppers' own photos of the item arrive in a gallery in Results with location data removed, a quick way to compare them with your shots.
- Questions
- 13
- Best asked
- On the product page, then after delivery
- Industry
- E-commerce
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 product photos and video questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
Whether the item matched its photos
Ask these after delivery, when the shopper can hold the item beside the page.
- 01Yes / No
Did the color match the photos when it arrived?
A yes or no on color, asked after the item arrives. Select No in Results to read those answers, and check the product's photos for lighting or editing that shifts the color.
- 06Stars
How true to life were the photos?
A star rating for how true to life the photos were. Results shows the average and the share who gave four or more. Compare it by category to find the galleries to reshoot first.
- 08Emoji
How did the item look next to its photos?
A row of faces for how the item looked beside its photos. Results shows each face's share, a quick read before the open question asks what was different.
- 10Text
What looked different in real life?
An open question for what looked different in real life. Answers arrive with a theme and a sentiment, so complaints about color, size and finish can be filtered and sent to the studio.
- 11File upload
Upload a photo of the item as it arrived
A photo of the item as it arrived, attached to the answer, to compare with your own shots. File upload is on every plan, 1 per survey on Free, and location data is removed from the photo.
What the gallery should show
Ask which shots shoppers want and in what order, to brief your next product shoot.
- 02Multiple choice
Which shots do you want on every product?
Shoppers pick every shot they want on every product, from close ups to a short video. Bars show each share, a brief for your next product shoot.
- 03Multiple choice
How many photos felt right on this page?
Five steps from far too few to far too many. The donut shows the share for each, so you know whether to add shots or cut the gallery down.
- 13Ranking
Rank what you want to see first in the gallery
Shoppers rank what they want first in the gallery. Results shows the average place per item, a guide to the order of shots on every product page.
- 09Text
Which photo would have sold you on this item?
An open question for the shot the shopper missed. Each answer arrives with a theme, so requests for scale, the back of the item or a close up are easy to count.
- 07Big scale
How much do photos from other shoppers help you decide?
How much photos from other shoppers help, on a scale of 1 to 10. A column per step in Results shows whether it is worth asking reviewers for photos.
How shoppers use photos and video
Three facts about how shoppers browse a gallery, to read the other answers against.
- 04Dropdown
Which photo made you click on this product?
Which photo made the shopper click from a list. Results shows the share for each, a guide to which shot belongs first in search results and category pages.
- 05Yes / No
Did you watch the product video?
A yes or no on the product video. The share who watched shows whether video earns its cost. Select Yes to see whether those shoppers found the item truer to its photos.
- 12Number
How many photos did you look at before buying?
How many photos the shopper looked at before buying. Results shows the median and the middle half, which helps you decide how long a gallery needs to be.
Tips for asking about product photos and video
Small choices that get honest, useful answers.
- 01
Ask about the gallery on the page
Show one or two questions after the shopper scrolls past the photos, with page targeting on product pages.
- 02
Ask about accuracy after delivery
Color and true to life questions need the item in hand, so send them by email or link after it arrives.
- 03
Collect shoppers' own photos
Show the photo upload question after a No on color, so the studio sees the difference in the shopper's own light.
- 04
Brief the next shoot from answers
Before each product shoot, read the shots shoppers ask for and the ranking of what they want to see first.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about product photos and video
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Ask the gallery questions on product pages, as a side button or after a scroll. Ask about color and real life by email or link after delivery.
One or two on the product page, and three to five after delivery.
Yes, on every plan. The file upload question (1 per survey on Free) attaches the photo to the answer, with its location data removed.
Start with whether the color matched, how true to life the photos were and the open question about what looked different.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed