Pricing questions that show how your prices land with shoppers
Ask shoppers how your prices compare, what they do when they see a lower one and what makes a price feel fair. Each question below comes with when to ask it and what the answer tells you.
What pricing survey questions tell you
Pricing survey questions ask shoppers how your prices compare with other shops, where they check before buying, how clear your discounts are and what they do when they find the item cheaper. Price is rarely the only reason a shopper leaves, and these answers show when it is and which shops you lose to.
Ask the comparison questions on product and cart pages, with an exit intent trigger for shoppers about to leave, and the discount and price match questions on the confirmation page or after a claim. Three or four questions per survey is enough, and the open questions work best at the end.
Each written answer gets a category, a theme, a type such as complaint or question, and a sentiment, so complaints about hidden costs or unclear codes are easy to filter. Selecting an answer in Results filters the whole page, for example to shoppers who found the item cheaper elsewhere.
- Questions
- 13
- Best asked
- On product and cart pages, or after a price match
- Industry
- E-commerce
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 prices and price matching questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How your prices compare
Ask how shoppers see your prices, then follow a cheaper find with which shop and by how much.
- 05Multiple choice
How do our prices compare with other shops?
Five steps from much lower to much higher. The donut shows how shoppers see your prices overall. Ask it each quarter and compare with the period before.
- 01Yes / No
Did you find this item cheaper somewhere else?
A yes or no on whether the shopper saw this item cheaper elsewhere. Use logic to show the questions about which shop and how much cheaper only after a Yes.
- 09Text
Which shop did you compare us with?
An open question for the shop the shopper compared you with. Filter by theme to count mentions of each competitor before you review prices.
- 11Number
How much cheaper was the other shop?
How much cheaper the other shop was, as a number. Results shows the median and the middle half, a fair measure of the gap before you decide whether to match it.
- 02Multiple choice
What did you do when you saw a lower price elsewhere?
What the shopper did after seeing a lower price. The share who bought from you anyway shows how far loyalty covers a gap, and the share who asked for a match shows demand for the policy.
How shoppers shop on price
These questions show how much price drives your shoppers and what makes a price feel fair to them.
- 03Multiple choice
Where do you check prices before you buy?
Shoppers pick every place they check prices. Bars show each share, so you know whether comparison sites, marketplaces or search results set your shoppers' expectations.
- 07Big scale
How much does price decide where you shop?
How much price decides where the shopper buys, on a scale of 1 to 10. A column per step in Results separates shoppers who chase price from those who stay for other reasons.
- 13Date
When did you last wait for a sale before buying?
The last time the shopper held off for a sale, on a calendar. Results shows the picked dates, so you can see whether waiting clusters around your own sale weeks.
- 12Points allocation
Split 100 points across what makes a price feel fair
Shoppers split 100 points across what makes a price feel fair. The average points per item show whether included shipping or a discount code counts for more than the product itself.
Discounts and price matching
Ask where codes come from, whether they showed clearly and how a price match went, so fixes reach checkout and support.
- 04Dropdown
How did you hear about the discount you used?
Where the discount code came from, from an email to a coupon site. Results shows the share of each, and a large share from coupon sites means codes travel beyond the people you sent them to.
- 08Stars
How clear was the discount at checkout?
A star rating for how clearly the discount showed at checkout. Ask it on the order confirmation page. A low average can mean shoppers weren't sure the code had worked.
- 06Customer effort
How easy was it to claim the price match?
A customer effort score for claiming a price match, asked after the claim is settled. A low average points at proof requirements or slow replies, and the open answers may say which.
- 10Text
What would make our pricing clearer?
An open question for unclear pricing. Each answer arrives with a theme and a type, so complaints about delivery costs, taxes or code rules are easy to filter.
Tips for asking about prices and price matching
Small choices that get honest, useful answers.
- 01
Ask before shoppers leave
Use the exit intent trigger on product and cart pages to ask about price while the shopper is still deciding.
- 02
Ask about matches after the claim
Send the price match questions once the claim is settled, by email or link, so the shopper can judge the whole process.
- 03
Count the competitors named
Filter the open answers by theme each month and track which shops come up most, before you change prices.
- 04
Repeat the comparison question
Ask how your prices compare the same way each quarter, so the Results card compares fairly with the period before.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about prices and price matching
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
On product and cart pages, with an exit intent trigger or after a scroll. Use page targeting to keep the survey to those pages.
Three or four: how your prices compare, whether the shopper found the item cheaper, and an open question about clearer pricing.
Yes. Ask where the discount came from first, and use logic to skip the discount questions for shoppers who didn't use one.
After the claim is settled. Send the survey by email to a contact list, or put the link in your own reply to the shopper.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
Listen better, act faster, and build what truly matters.
Start free, see what your customers mean, and get each answer to the person who can act on it.
- 150 responses a month on Free
- Every channel and AI analysis
- No card needed