Usertick
Start free
Pricing page survey template

Find out what holds visitors back, right on your pricing page

Two questions for the pricing page: what is stopping a visitor from choosing a plan today and what they still want to know about your pricing. Use it as it is or change any question, and Usertick reads every written answer for you.

Get started freeAll templates

What this pricing page survey tells you

A pricing page survey asks visitors why they haven't picked a plan while they are still comparing plans. This template keeps it to two questions and about forty seconds: the main thing stopping them today, from the price to a missing detail to a colleague who has to agree, and an open question for anything your pricing leaves unclear.

It is written for a popup on your pricing page that opens after 30 seconds on the page or when a visitor is about to leave. Both triggers work on every plan, and page rules keep the survey on the pricing page alone. The same questions also work as a link in a trial email, for people who looked at the plans and didn't choose one.

Every written answer is read as it arrives and filed under a category such as pricing and plans or features and gaps, with a type, so questions for your sales team come apart from complaints about the price. Results shows the share of each reason against the period before, so a change to the page shows in the next period.

On your websiteAs a linkIn an emailAs a conversation
Questions
2
Time to answer
Under a minute
Written for
A popup on your pricing page, after 30 seconds or on exit
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

On your website

Show it as a popup, a side button or inside the page, and choose the pages and the moment it opens: on page load, after a delay, on scroll or as someone is about to leave, on every plan. Event and behavior triggers work on 1 survey on Free and on every survey from Starter.

The 2 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 2 · Multiple choice

What's stopping you from choosing a plan today?

Why ask it
The options cover the usual blockers on a pricing page: the price, picking the right plan, needing approval, missing information about a feature, wanting to try first, and people who are about to sign up anyway.
What you learn
A donut with the share and count of each reason, with typed Other answers listed, compared with the period before, so you see whether a clearer plan table or a new trial offer moved the shares.
Make it yours
Keep the option for visitors who are about to sign up, so people who are already convinced don't get counted under another reason.
Question 2 of 2 · Text · Optional

What questions do you have about our pricing?

Why ask it
Visitors ask what the page doesn't answer, such as seat limits, overage costs or what happens when a trial ends. Each question points to a line your pricing page is missing.
What you learn
Usertick reads each answer, marks questions apart from complaints and ideas, and files them under a theme. Results groups the answers by theme with their trends, so the question asked most is easy to spot. Select a reason in the first question to read the questions of visitors who gave it.
Make it yours
Add a Contact question after it if you want to answer each visitor, since most pricing page visitors haven't signed in and their answers carry no name or email.

What the answers show

Results turns each question into numbers you can follow week by week.

What's stopping you from choosing a plan today?

The share of each answer with its count. Select an answer to narrow the whole page to those people and read what else they said.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Pricing page feedback in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Wait before you ask

    Use a delay of about 30 seconds, so the survey opens for visitors who are reading the plans and stays away from people passing through.

  2. 02

    Catch visitors on the way out

    Add exit intent as a second condition matched with Any, so visitors who leave before 30 seconds still get the question. On touch screens, exit intent reads a fast scroll back to the top.

  3. 03

    Answer the top question on the page

    Each period, take the question visitors ask most and answer it on the pricing page or in its FAQ, then check whether it drops in the next period.

  4. 04

    Send pricing questions to sales

    On every plan, a workflow posts the answers the AI marks as questions to a Slack or Microsoft Teams channel, so your sales team sees what buyers want to know.

Pricing page surveysSaaS surveysWebsite surveysBilling and plans questions

More pricing templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
PricingEnd of trialSee who plans to subscribe when the trial ends, what's holding the rest back and how the price feels. Send it two days before the trial ends.
PricingUpgrade interestLearn what keeps free users from upgrading and which paid feature matters most, then point them to your plans. Show it when a free user hits a plan limit.
PricingWhy they upgradedLearn what triggered an upgrade, how the new price feels and how easy the plan change was, so you know which limits and features sell. Show it right after a plan change.
ProductProduct feedbackGive users one place to share what they think of the product, sorted by area so it reaches the right team. Run it as an always-on feedback button inside your app.

Questions from the library

Browse the question library
  1. How clear is what each plan includes?Stars · Billing and plans
  2. Did your invoice match what you expected to pay?Yes / No · Billing and plans
  3. Which plan feature made you upgrade?Multiple choice · Billing and plans
  4. What are you moving away from?Multiple choice · Switching from another tool
  5. How easy was it to bring your old data across?Customer effort · Switching from another tool
  6. How many weeks did the move take from start to finish?Ruler · Switching from another tool

Frequently asked questions

After a visitor has spent about 30 seconds on the pricing page, or when they move to leave it. Both triggers work on every plan.

It shows at most once per visit: closing it holds it back for the rest of the browser session, and after an answer it doesn't show again. Visitors about to sign up have their own option and finish in one tap.

Yes, from Starter, or on 1 survey on Free. Campaign rules match query parameters such as utm_source, and a traffic share shows the survey to part of your visitors.

Read their written questions before you change prices. A visitor who can't see what a plan includes may call it too expensive, and a clearer plan table can answer that.

Yes, when the Usertick script is on the site's own domain. Install guides cover builders such as Webflow, WordPress and Framer, and Google Tag Manager.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

Listen better, act faster, and build what truly matters.

Start free, see what your customers mean, and get each answer to the person who can act on it.

Get started freeTalk to sales
  • 150 responses a month on Free
  • Every channel and AI analysis
  • No card needed