Usertick
Google Analytics integration

Survey answers as Google Analytics events

Send an event to Google Analytics each time a visitor answers a survey on your site, with the survey, the answer's ID and the score, and never the answers.

The answer beside the visit it came from

Google Analytics already tracks your pages. Turn the integration on for a site, and each time a visitor answers a survey there, the widget sends usertick_survey_response, so you can see answers beside the pages and campaigns that led to them.

The event goes through the gtag or the data layer already on the page, and the widget never loads Google Analytics itself.

Surveys behind a link, a QR code or an email don't run on your site's pages, and anonymous surveys never send the event, so only answers given on your site arrive.

Plan
Every plan, the free plan included
Connects with
A switch for each site, with nothing to install
Sends
One event for each answer on your site
Carries
The survey ID, the answer's ID and the score

How answers reach Google Analytics

The widget calls Google Analytics on the visitor's page, right after the answer is sent.

A switch for each site

Turn the integration on in Settings, then Integrations, for each site that should send the event. The widget sends it only on pages where Google Analytics is already loaded.

Three fields leave the page

The event carries the survey ID, the answer's ID and the score. The answers, the email and the user ID stay in Usertick.

What Usertick sends to Google Analytics

One event for each answer, once per answer on each page.

  1. 01The event, named usertick_survey_response
  2. 02survey_id, the ID of the survey that was answered
  3. 03response_id, the ID of the answer in Usertick
  4. 04score, the first NPS answer, or else the first rating
The call the widget makes
Visitor's page
gtag('event', 'usertick_survey_response', {
survey_id, response_id, score
})

Without gtag on the page, the widget pushes the same event to the data layer.

Connect Google Analytics in three steps

Nothing to install and no key to paste.

  1. 1

    Keep Google Analytics on your site

    Keep the Google Analytics script you already use. Usertick never loads it for you.

  2. 2

    Turn it on for a site

    In Usertick, open Settings, then Integrations, select Google Analytics and switch on each site that should send the event.

  3. 3

    Watch it arrive

    Answer a survey on that site, and the event arrives in Google Analytics with the survey ID, the answer's ID and the score.

Read the setup guide

Frequently asked questions

Google Analytics works on every plan, the free plan included.

No. The widget sends the event only when Google Analytics is already on the page, and does nothing when it isn't.

Surveys that run on a site you switched on. Link, QR code and email surveys don't run on your pages, and anonymous surveys never send it.

No. It carries the survey ID, the answer's ID and the score, the first NPS answer or else the first rating.

The widget calls Google Analytics only when Google Analytics is loaded on the page, so a consent setup that keeps Google Analytics off keeps the event from being sent too.

It arrives as usertick_survey_response with survey_id, response_id and score as parameters. To report on them, register the parameters as custom dimensions in Google Analytics.

More integrations

FullStorySee survey completions in FullStory, sent through the script already on your page.
UXCamSee survey completions in UXCam, sent through the script already on your page.
JiraTurn responses into Jira issues and see their status, priority, assignee and comments back in Usertick.
LinearTurn responses into Linear issues and see their status, priority, assignee and comments back in Usertick.

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