Response rate calculator
Enter how many people you sent a survey to and how many answered, and see your response rate and how many to invite next time.
Response rate = answered ÷ delivered, where delivered is what was sent minus what bounced or failed. Usertick's email report counts it the same way.
Work out your survey response rate
The response rate calculator shows the share of the people you reached who answered your survey. Enter how many you sent it to, how many emails bounced or failed and how many answered. Add the number of answers you need to see how many people to send it to.
It counts the way Usertick's email report counts: answered divided by delivered. Everything runs in your browser, and nothing you type is sent anywhere.
- Formula
- Answered ÷ delivered
- Delivered
- Sent minus bounced or failed
- Result
- The response rate, and people to invite
- Your data
- Stays in your browser
How to calculate a response rate
Divide the number of people who answered by the number who received the survey, and multiply by 100. Leave out the emails that bounced or failed, since those people never had the chance to answer.
Response rate = answered ÷ delivered × 100
Delivered = sent − bounced or failed.
A response rate example
Say a survey email goes to 1,300 customers, 64 bounce and 418 answer. 1,236 were delivered, so the response rate is 418 ÷ 1,236, or 33.8%.
To reach 600 answers next time at the same rate, send it to about 1,867 people. The calculator works this out when you enter the answers you need.
- Sent
- 1,300
- Bounced or failed
- 64
- Delivered
- 1,236
- Answered
- 418
- Response rate
- 33.8%
Response rate on a website survey
A popup or a survey inside the page reaches visitors, and the response rate there would be answers divided by the people who saw it. Usertick doesn't record how many people saw a website survey, so it shows no response rate for one; count the answers per day or per page instead.
Raise your response rate
The rate depends on who you ask, when and how much you ask.
- Ask soon after the moment, while it is fresh
- Keep the survey short, three to five questions
- Put the first question in the email, so one tap starts the answer
- Say in the subject line what the survey is about
- Send from a name your customers know
Response rates in Usertick
Usertick sends a survey to a contact list now or on a date up to 30 days ahead. The send page shows recipients, delivered, failed, skipped and answered, with the response rate as answered divided by delivered and a log per person.
NPS, Stars, CES, Emoji, Yes / No, Multiple choice and Dropdown questions can be answered in the email itself: picking an answer opens the survey with it filled in, and the answer is stored when the person sends it.
Questions about this calculator
It depends on who you ask and how well they know you, so compare your own sends over time. A short survey sent right after a purchase or a support conversation usually does better than a long one sent weeks later.
No. A bounced or failed email never reached anyone, so it is left out of the delivered count the rate divides by.
Enter the answers you need, and the calculator divides it by your answers per email sent. The sample size calculator shows how many answers a given margin of error needs.
No. The calculation runs in your browser and nothing you type is sent.
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