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Gift purchase survey template

Find out how the gift went, from the person who sent it

Four questions for a few days after a gift is delivered: how the recipient liked it, how the wrapping, the message, the price and the timing were handled, whether the buyer would gift through you again and what would make it better. Send it by email or share the link, and Usertick reads every written answer for you.

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What this gift purchase survey tells you

A gift purchase survey asks the buyer, who paid but never saw the parcel, how the gift landed. This template asks four questions in about a minute: a face scale for how the recipient liked it, a grid that rates the wrapping, the gift message, leaving the price off and arriving on the right day, a yes or no on gifting through you again, and an open question.

It is written for an email to the buyer a few days after the gift is delivered, when they have heard back from the recipient. Usertick sends it to a contact list of gift buyers now or on a date up to 30 days ahead, and the face scale can be answered inside the email. The link also fits the delivery email your store sends to gift buyers.

Every written answer is read as it arrives and filed under a category from your list, such as shipping and delivery or product quality, with a type and an urgency, so a gift that arrived late or with the price inside gets a quick apology. Results shows the faces from unhappy to happy, a heat map for the four gift details and the share who would send a gift again.

In an emailAs a linkOn your websiteAs a conversation
Questions
4
Time to answer
About a minute
Written for
An email to the buyer a few days after the gift is delivered
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 4 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 4 · Emoji

How did the recipient like the gift?

Why ask it
The buyer's real question is whether the gift was a hit, and a face scale is the quickest way to ask it. It comes first so it can be answered inside the email.
What you learn
Results shows the faces from unhappy to happy, each with its share, compared with the period before. Select the unhappy faces to see which gift details those buyers rated low.
Make it yours
Keep the ends as Not at all and Loved it, so buyers answer about the recipient's reaction rather than their own order.
Question 2 of 4 · Matrix · Optional

How would you rate the following?

Why ask it
Gifting has details an ordinary order doesn't: the wrapping, the message, a packing slip without the price and a date that matters. Each one can spoil the moment, so each gets its own row.
What you learn
A heat map shows how each row was rated, with row averages, so you can see at a glance whether timing or the gift message needs work.
Make it yours
Add a row for anything else you offer gift buyers, such as a gift receipt or a choice of card, and drop rows for services you don't offer.
Question 3 of 4 · Yes / No

Would you send a gift through us again?

Why ask it
Whether a buyer would gift through you again is the outcome that matters for the next holiday, and a single yes or no makes it easy to track.
What you learn
Results shows the share that said yes against the period before. Select No to read what those buyers wrote and which details they rated poorly.
Make it yours
Compare the share before and after the holiday season, when gift orders and delivery pressure both peak.
Question 4 of 4 · Text · Optional

How could we make gifting better?

Why ask it
Buyers often know what would have made the gift better: a printed card instead of a message on the packing slip, a delivery date picker, a choice of wrapping. One open question collects those ideas.
What you learn
Each answer appears with its sentiment and theme, filterable by theme, with up to 8 themes and their trends, so ideas about wrapping and complaints about timing separate on their own.
Make it yours
Keep it optional, so a buyer whose gift was a hit can finish in three taps.

What the answers show

Results turns each question into numbers you can follow week by week.

How would you rate the following?

Each row's answers side by side, so the part that needs work stands out.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Gift order in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Send it after the gift is opened

    A few days after delivery gives the recipient time to open the gift and thank the buyer. Build the list from your store's gift orders, since Usertick doesn't send on a delivery event.

  2. 02

    Ask the buyer only

    Send the survey to the person who paid. The recipient may not know your store and never agreed to hear from it.

  3. 03

    Check timing before holidays

    Watch the Arriving on the right day row in the weeks before a holiday, and read the comments of buyers who rated it Poor or Fair.

  4. 04

    Apologize the same day

    When a buyer reports the price inside the box or a missing message, give the response an owner in the inbox and reply before the buyer has to write in.

CSAT surveysE-commerce surveysEmail surveysEcommerce questions

More satisfaction templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
CSATProduct reviewCollect star ratings and written reviews you can show on the product page, with an optional photo. Send it one to two weeks after delivery, once the product has been used.
CSATPost-purchaseHear how the buying experience went, what almost stopped the order and, from first-time buyers, where they found you. Show it on the order confirmation page.
CSATCheckout experienceFind where checkout causes friction and what nearly made shoppers leave. Show it on the order confirmation page, once per customer.
CSATDelivery experienceFind out how the delivery went, whether the order arrived in good condition and how the carrier did. Send it a day after tracking shows the order as delivered.

Questions from the library

Browse the question library
  1. How likely are you to buy from us again?NPS · Ecommerce
  2. Was the checkout process easy?Yes / No · Ecommerce
  3. What stopped you from completing your order?Multiple choice · Ecommerce
  4. How would you rate the delivery?Stars · Delivery and shipping
  5. Did your order arrive on time?Yes / No · Delivery and shipping
  6. When did the order arrive?Date · Delivery and shipping

Frequently asked questions

The buyer, a few days after the gift is delivered. The recipient never ordered from you, so ask the buyer to pass on how the gift was received.

Export the orders marked as gifts from your store, import the buyers as a CSV contact list and send or schedule the survey from Usertick. You can also add its link to the email your store sends for gift orders.

Three to five days after delivery. Around a holiday, wait until the day itself has passed, so the gift has been opened.

Yes. The face scale sits inside the email, and a tap opens the rest of the survey with that answer kept. The grid of gift details shows on the survey page.

Start with the lowest row average in the grid. A low score for Leaving the price off or Arriving on the right day often points to one setting in your packing or shipping process.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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