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Holiday shopping survey template

Review your peak season, with the shoppers who lived through it

Four questions for after the holiday rush: how shoppers rated your deals, whether the site worked smoothly, whether orders arrived by the promised date and what to do differently next season. Send it by email or share the link, and Usertick reads every written answer for you.

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What this holiday shopping survey tells you

A holiday shopping survey asks the customers who bought during your busiest weeks how the season went, from the deals to the delivery dates. This template asks four questions in under a minute: a star rating for your deals, a yes or no on whether the website worked smoothly, a yes or no on whether the order arrived by the promised date, and an open question about next season.

It is written for one email after peak season orders have been delivered, such as early January for holiday orders or mid-December for Black Friday. Usertick sends it to a contact list of season buyers now or on a date up to 30 days ahead, and the deal rating can be answered inside the email. The link also fits your own post-season email.

Every written answer is read as it arrives and filed under a category from your list, such as shipping and delivery or checkout and payment, with a type and an urgency. Results shows the deal rating, the share who had a smooth site and the share whose order came on time, and next year you can set the date range to each season to compare them.

In an emailAs a linkOn your websiteAs a conversation
Questions
4
Time to answer
About a minute
Written for
One email after peak season orders are delivered
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 4 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 4 · Stars

How would you rate our deals this season?

Why ask it
Deals drive the season, and a rating tells you whether shoppers saw them as real savings. It comes first so it can be answered inside the email.
What you learn
Results shows the average rating, a bar per rating and the share who rated 4 or higher. Select the low ratings to see whether those shoppers also had trouble with the site or the delivery.
Make it yours
Say which sale you mean in the email, such as Black Friday or the holiday sale, if you ran more than one.
Question 2 of 4 · Yes / No

Did the website work smoothly while you shopped?

Why ask it
Traffic peaks are when sites slow down or fail, and shoppers notice slow pages that never reach an error log. A yes or no tells you how many felt it.
What you learn
Results shows the share that said yes. Select No to read what those shoppers wrote about next season and which steps they mention.
Make it yours
Next season, add a website survey with the page error trigger, from Starter or on 1 survey on Free, so shoppers can report a problem the moment it happens.
Question 3 of 4 · Yes / No

Did your order arrive by the date we promised?

Why ask it
A delivery promise broken in the holiday season costs more than at any other time, because the gift misses the day. A plain yes or no counts how often that happened.
What you learn
Results shows the share that said yes. Select No to see how those shoppers rated the deals and what they want you to change.
Make it yours
If you used more than one carrier for the season, add a question that names it, so you can compare carriers before booking next year's capacity.
Question 4 of 4 · Text · Optional

What should we do differently next season?

Why ask it
Shoppers who lived through your peak know what to change: order cutoffs, stock on the bestsellers, gift wrapping, a slow checkout. One open question collects next season's to-do list.
What you learn
Each answer appears with its sentiment and theme, filterable by theme, with up to 8 themes and their trends, so the biggest themes become the agenda for next year's planning.
Make it yours
Export the answers before you plan next season, and read them with the people who book carriers, stock and promotions.

What the answers show

Results turns each question into numbers you can follow week by week.

How would you rate our deals this season?

The average rating and the share who gave 4 or 5 stars, against the period before.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Holiday season review in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Wait until the last order lands

    Send it once peak orders have been delivered, so late deliveries are counted. Usertick doesn't send on a delivery event, so pick the date yourself and schedule it.

  2. 02

    Send it once, to season buyers

    Import the customers who ordered during the season as a list, and keep Skip people who already received this survey on so nobody gets it twice.

  3. 03

    Run the same survey next year

    Pause the survey after the season and run it again next year with the same questions, then set the date range to each season to compare them card by card.

  4. 04

    Hand delivery misses to support

    Give each response with a No to question 3 an owner in the inbox, and reply first to the ones that mention a missed gift.

CSAT surveysE-commerce surveysEmail surveysWriting a review questions

More satisfaction templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
CSATProduct reviewCollect star ratings and written reviews you can show on the product page, with an optional photo. Send it one to two weeks after delivery, once the product has been used.
CSATPost-purchaseHear how the buying experience went, what almost stopped the order and, from first-time buyers, where they found you. Show it on the order confirmation page.
CSATCheckout experienceFind where checkout causes friction and what nearly made shoppers leave. Show it on the order confirmation page, once per customer.
CSATDelivery experienceFind out how the delivery went, whether the order arrived in good condition and how the carrier did. Send it a day after tracking shows the order as delivered.

Questions from the library

Browse the question library
  1. Have you left a review for this order?Yes / No · Writing a review
  2. What stops you writing a review?Multiple choice · Writing a review
  3. What would make you write one?Multiple choice · Writing a review
  4. How would you rate the delivery?Stars · Delivery and shipping
  5. Did your order arrive on time?Yes / No · Delivery and shipping
  6. When did the order arrive?Date · Delivery and shipping

Frequently asked questions

Once the season's orders have been delivered, such as early January for holiday orders. Schedule it in Usertick up to 30 days ahead, so it goes out on the day you choose.

Customers who ordered during the season, from a list you export from your store and import as a CSV. Visitors who only browsed are better asked on the site with an exit intent survey.

Yes. Change question 1 to rate your Black Friday deals, send it once those orders are delivered, and run a second copy after the holidays if you want both.

Keep the same questions and run the same survey again next season. In Results, set the date range to each season to compare the deal rating and the two yes or no shares.

Usertick sends 50 survey emails a month on Free, 500 on Starter, 2,500 on Pro and 10,000 on Business. For a large season list, connect your own sender, which has no allowance.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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