Usertick
Start free
Packaging survey template

See your packaging through customers' eyes, the day the box is opened

Three questions for the day after delivery: the first impression on opening, a rating for protection, ease of opening, material and looks, and an optional photo of the packaging. Send it by email or share the link, and add an open question when you want written comments, which Usertick reads for you.

Get started freeAll templates

What this packaging feedback survey tells you

A packaging feedback survey asks customers about the box itself: whether it protected the item, how easy it was to open, how much material it used and how it looked. This template keeps it to three questions and under a minute: a face scale for the first impression, a grid that rates the packaging on four points and an optional photo.

It is written for an email the day after delivery, while the box is still in the recycling and the first impression is fresh. Usertick sends it to a contact list now or on a date up to 30 days ahead, and the face scale can be answered inside the email. The link also fits a QR code printed on an insert inside the box, which reaches customers at the moment they open it.

Results shows the faces from unhappy to happy with each share, a heat map for the four packaging points with row averages and a gallery of customer photos, each compared with the period before. Add an optional open question and Usertick reads every written answer as it arrives, filing it under a category such as shipping and delivery with a type and an urgency.

In an emailAs a linkOn your websiteAs a conversation
Questions
3
Time to answer
About a minute
Written for
An email the day after delivery, or a QR code inside the box
Plans
Every plan; Free allows 1 file upload question per survey

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, with the first question inside the email. A tap on an answer opens the rest of the survey with that answer already kept. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Emoji

What was your first impression when you opened the package?

Why ask it
The first look inside the box sets how the whole order feels, and a face scale captures it in one tap. It comes first so it can be answered inside the email.
What you learn
Results shows the faces from unhappy to happy, each with its share, against the period before, so a new box or insert shows its effect on the first impression.
Make it yours
Select the unhappy faces to see which of the four packaging points those customers rated low.
Question 2 of 3 · Matrix · Optional

How would you rate the packaging on the following?

Why ask it
Packaging is full of trade-offs: more padding protects better and uses more material, and a premium look can be harder to open. Rating four points on one grid shows which one to improve without hurting the others.
What you learn
A heat map shows how each row was rated, with row averages, so a low average for Using little material beside a high one for Protecting the item tells you where you could cut.
Make it yours
Add a row for anything you are testing, such as paper tape or a recyclable mailer, and drop rows you don't plan to change.
Question 3 of 3 · File upload · Optional

Share a photo of the packaging (optional)

Why ask it
A photo of a crushed corner or an overstuffed box shows your packing team more than a rating can, and it doubles as evidence for a carrier claim.
What you learn
Results shows a gallery of the uploaded photos, so you can scan how boxes arrive without asking customers to email you pictures.
Make it yours
Free allows 1 File upload question per survey, so this one runs on every plan. Keep it optional, or pair it with an open question about the packaging.

What the answers show

Results turns each question into numbers you can follow week by week.

How would you rate the packaging on the following?

Each row's answers side by side, so the part that needs work stands out.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Packaging feedback in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Ask the day after delivery

    The first impression fades quickly, so send the survey the day after the order arrives. Usertick doesn't send on a delivery event, so schedule it from a list of delivered orders.

  2. 02

    Print a code inside the box

    A QR code on the packing insert reaches customers as they open the box. Its answers arrive as link responses with the rest.

  3. 03

    Change one thing at a time

    Swap one element, such as the filler or the tape, and compare the row averages with the period before. Two changes at once make it hard to tell which one helped.

  4. 04

    Add a question for comments

    The template has no open question. Add an optional one after the grid so customers can explain a low rating, and Usertick reads each comment as it arrives.

CSAT surveysE-commerce surveysEmail surveysDelivery and shipping questions

More satisfaction templates and questions

Templates like this one, and single questions from the library to add to it.

Templates

Browse all templates
CSATProduct reviewCollect star ratings and written reviews you can show on the product page, with an optional photo. Send it one to two weeks after delivery, once the product has been used.
CSATPost-purchaseHear how the buying experience went, what almost stopped the order and, from first-time buyers, where they found you. Show it on the order confirmation page.
CSATCheckout experienceFind where checkout causes friction and what nearly made shoppers leave. Show it on the order confirmation page, once per customer.
CSATDelivery experienceFind out how the delivery went, whether the order arrived in good condition and how the carrier did. Send it a day after tracking shows the order as delivered.

Questions from the library

Browse the question library
  1. How would you rate the delivery?Stars · Delivery and shipping
  2. Did your order arrive on time?Yes / No · Delivery and shipping
  3. When did the order arrive?Date · Delivery and shipping
  4. How much packaging came with your order?Multiple choice · Packaging and waste
  5. Could you recycle everything in the box?Yes / No · Packaging and waste
  6. What was in the box besides your order?Multiple choice · Packaging and waste

Frequently asked questions

The day after delivery, while the box is still at hand. A QR code inside the box reaches customers even sooner, as they open it.

Yes. The photo question is a File upload question, and Free allows 1 per survey, so this template runs as it is.

Run one copy of the survey per packaging type and send each copy to the customers who received that packaging. Each copy has its own Results, so you can read the row averages side by side.

Keep this survey on the packaging and ask about the product in a separate review survey a week or two later, once it has been used. A short survey about one thing is easier to answer.

Yes. The face scale sits inside the email, and a tap opens the rest of the survey with that answer kept. The response is stored when the customer submits.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

Listen better, act faster, and build what truly matters.

Start free, see what your customers mean, and get each answer to the person who can act on it.

Get started freeTalk to sales
  • 150 responses a month on Free
  • Every channel and AI analysis
  • No card needed