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Print vs digital survey template

Plan the move to digital with your print readers, starting from how they read today

Three questions for print subscribers: how their reading splits between paper and screen, what print still does better and whether a lower price would move them to digital only. Use it as it is or change any question, and Usertick reads every written answer for you.

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What this print vs digital survey tells you

A print vs digital survey asks print subscribers how they really read your publication. This template takes under a minute: a slider from all on paper to all on screen, an open question on what print still does better, and a yes or no on switching to digital only for a lower price.

It is written for an email to your print subscribers, sent by Usertick to a contact list imported from your subscriber file. Since the first question is a slider, the email shows a button that opens the survey. The same template also runs as a link with a QR code printed in the paper, so readers without an email on file can answer from their phone.

Every written answer is read as it arrives and filed under a category from your list, such as content quality or reading and playback, with a type and a sentiment. Results shows the median and the middle half of the reading split and the share who would switch, and selecting Yes filters the page to the readers ready to move.

In an emailAs a linkOn your websiteAs a conversation
Questions
3
Time to answer
About a minute
Written for
An email to print subscribers, or a QR code printed in the paper
Plans
Every plan, the free plan included

See it on every channel

The same template on your website, behind a link, in an email and as a conversation.

In an email

Send it from Usertick to a contact list, and a button in the email opens the survey on its own page. Usertick sends 50 emails a month on the free plan, or connect your own sender.

The 3 questions, one by one

What each question asks, why it is there, what it shows you and what to change.

Question 1 of 3 · Slider · Optional

How much of your reading is on a screen?

Why ask it
A print subscription doesn't mean all the reading happens on paper. A slider shows how far each subscriber has already moved to a screen before you ask them to move the rest of the way.
What you learn
Results shows the median and the middle half of the slider, from all on paper to all on screen, so you see whether your typical print reader is already half digital.
Make it yours
Keep it first and optional. It takes one drag and frames the rest of the survey.
Question 2 of 3 · Text · Optional

What does print still do better for you?

Why ask it
Print readers keep paying for something particular, such as the crossword, the weekend magazine or reading without a screen at breakfast. The open question names it, so a digital offer can keep it.
What you learn
Usertick reads each answer as it arrives, gives it a category, a theme and a sentiment, and marks it as praise, an idea or a complaint, with up to 8 themes and their trends.
Make it yours
Read these answers before you design a digital only plan, and carry over what readers say they would miss, such as a daily edition laid out like the paper.
Question 3 of 3 · Yes / No

Would you switch to digital only for a lower price?

Why ask it
The yes or no puts a price on the habit: it shows how many print subscribers would move to digital only if it cost less.
What you learn
The share that said yes, compared with the period before. Select Yes to see how those readers split their reading today and what they said print does better.
Make it yours
If you have a price in mind, put it in the question, such as for half the price, so the answer is about a real offer.

What the answers show

Results turns each question into numbers you can follow week by week.

Every written answer, read for you

Each answer arrives with its category, theme, type and urgency, so the urgent ones reach your team first.

Use this template in four steps

From the template to the first answers.

  1. 1

    Open the template

    Sign up free and pick Print or digital in the template gallery. It opens in a matching style, ready to change.

  2. 2

    Make the questions yours

    Reword any question, change the options, and add logic or more questions.

  3. 3

    Choose where it runs

    Show it on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Publish and read the answers

    Answers arrive in Results and the inbox as people send them, each written one read and filed by Usertick.

Tips for this survey

Small choices that keep people answering and the answers useful.

  1. 01

    Print the QR code in the paper

    Run the code with one short line in the paper, so subscribers without an email on file can answer too.

  2. 02

    Keep email and print answers apart

    Make one survey for the email and one for the printed code with Duplicate, so Results shows each group on its own.

  3. 03

    Import your print list

    Import your print subscribers from a CSV into a contact list of their own, so the email reaches print readers only.

  4. 04

    Follow up with the yes group

    On every plan, a workflow can sync each reader who said yes to HubSpot or update their Mailchimp tags, so your team can send them a digital offer.

Market research surveysReader surveysEmail surveysThe print edition questions

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Questions from the library

Browse the question library
  1. Do you still read us on paper?Yes / No · The print edition
  2. When do you read the print edition?Multiple choice · The print edition
  3. How would you rate the print edition?Stars · The print edition
  4. What stops you from subscribing?Multiple choice · Subscriptions and paywall
  5. What monthly price feels fair?Slider · Subscriptions and paywall
  6. Rank what would make a subscription worth itRanking · Subscriptions and paywall

Frequently asked questions

Your print subscribers, including those whose subscription already comes with digital access. Import them as a contact list of their own, and print the QR code in the paper for readers without an email on file.

Yes. Print the survey's QR code in the paper or in a renewal letter, and readers scan it with a phone to open the survey page.

Read what they said print still does better. Those answers show what a digital only plan would need to keep, or which readers to keep on paper.

Two to four. This template asks three and takes under a minute, and only the switching question is required.

Yes. Usertick sends it to your contact list, now or scheduled up to 30 days ahead, and the email shows a button that opens the survey. Usertick sends 50 emails a month on Free, 500 on Starter, 2,500 on Pro and 10,000 on Business, or you can connect your own sender.

Yes. Every template comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. The template becomes your own survey, so reword any question, add or remove questions, and change the options and the logic. The gallery stays as it is.

Yes, from Starter. The template is written in US English. Add languages by hand or with AI translation, and each person sees the survey in their browser's language.

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