Analytics shows which stories people opened and how far they scrolled. Reader surveys tell you whether a piece was useful, which topics readers want more of, what stops them from subscribing and why subscribers leave. Ask on the article page, in the newsletter and behind a link in the show notes.
With Usertick, a short survey sits inside the page below the story, opens when a reader reaches the end, or arrives by email with the first question inside the message. Signed-in readers answer as themselves, with their subscription passed from your site, so subscribers and registered readers can get questions of their own.
Every written answer is filed under categories made for publishers, such as content quality, topics and coverage, subscriptions and paywall, ads, and newsletters and alerts. Results shows the pages readers rate lower, and workflows send a reported mistake to the corrections desk and a cancellation reason to the subscriptions team.