What is website feedback?
Website feedback is what visitors tell you about your site while they are on it, from a broken link to a missing answer or an idea. It is usually collected with a feedback button on every page or a short survey at a key moment, and each answer keeps the page it came from.
Feedback from the page itself
Website feedback comes from the people using your site, at the moment they use it. A visitor reports that the size guide won't open on mobile, a reader says an article left their question unanswered, or a shopper explains why they didn't buy. Because each answer comes with its page, your team can open that page and see the problem.
Analytics shows what visitors do: where they click, where they drop off and how long they stay. Website feedback shows why. Together they turn “the pricing page has a high exit rate” into “visitors can't tell which plan includes support.”
Most sites collect it in two ways: an always-on feedback button that visitors open when they have something to say, and short surveys that ask one question at a chosen moment, such as the end of an article or the moment someone is about to leave.
- Also called
- Site feedback, on-page feedback, user feedback
- Collected with
- A feedback button, an on-page survey, a popup at a key moment
- Covers
- Bugs, ideas, questions, content and findability
- Recorded with
- The page, the device and the time of each answer
Types of website feedback
Visitors tell you different things depending on what brought them to the site. Sort website feedback by kind, since each kind goes to a different team.
- Bugs: a broken link, a form that clears itself, a page that fails on one browser
- Findability: whether visitors found what they came for, and what they searched for
- Content: whether an article, a product page or a help page answered the question
- Ideas: a feature, a filter or a page visitors wish existed
- Purchase barriers: the price, the shipping cost or a missing detail that stopped an order
How to collect website feedback
Combine an always-on channel with a few targeted questions. A feedback tab on the edge of every page catches the problems you didn't think to ask about. A short question inside the page, such as “Was this article useful?”, hears from readers where they finished. A popup on exit intent or after a delay asks at a moment you pick.
Ask for a screenshot when a visitor reports a problem, so your team sees what they saw. Leave the button off pages where nothing should distract, such as checkout.
Website feedback questions
Start with a question about what the visitor wants to share, so each person reaches the right follow-up. Keep the rest short, and leave the email field optional for the people who want a reply.
- “Did you find what you were looking for today?”
- “What, if anything, got in your way?”
- “Was this article useful?”
- “What almost stopped you from buying today?”
Website feedback examples
A single comment often names the problem, the page and the team that should fix it. Read each answer with its page and device, then route it by kind.
| Feedback | What it tells you | Who acts |
|---|---|---|
| “The size guide won't open on my phone” | A bug on one device | Web team |
| “I couldn't find the return policy” | A findability gap | Content team |
| “Shipping costs show up too late” | A purchase barrier | E-commerce team |
| “Please add a filter by size” | An idea | Product team |
How to act on website feedback
Read feedback page by page before you fix anything, so one broken page doesn't hide behind a site-wide average. Count the reports for each page and each kind, and watch for a jump after a release, which often points to the change that caused it.
Give every report an owner, fix it, and reply to the visitors who left an email. A visitor who hears back about a bug they reported knows the button is worth using.
Collecting website feedback in Usertick
Add the script tag to your site once, then choose how each survey shows: a side button on the left or right edge, a popup that opens on a trigger such as exit intent or scroll, or a short question placed inside the page, such as at the end of an article. Set a feedback tab to show on every visit so it stays after someone answers, and use page rules to leave checkout out.
On every plan, and once per survey on Free, a screenshot question lets visitors capture the page or one part of it and mark it up with a pen, arrows and boxes, with password and card fields always blurred. Every answer carries its page address, so Results and the inbox filter by page, and the Audience tab shows each page's share of answers.
Usertick reads each written answer as it arrives and files it as a bug, an idea, a complaint, a question or praise, with a theme and an urgency. On every plan, a workflow opens a Jira or Linear issue for each bug report with the screenshot attached.
Mistakes to avoid with website feedback
Small choices that keep the results useful.
- 01
Hiding the button after one answer
A feedback tab that disappears once someone used it misses their next problem. Keep it showing on every visit.
- 02
Opening popups on every page
A popup on every page load interrupts reading and buying. Save popups for key moments and keep the tab for everything else.
- 03
Making the screenshot required
Some visitors can't or won't add one. Offer it for problems and let them skip it, since a report without a screenshot still helps.
- 04
Reading feedback without the page
A comment such as “it doesn't work” means little on its own. Read each answer with its page and device.
Frequently asked questions
A tool that lets visitors tell you about a page while they are on it, usually through a tab on the edge of every page or a short survey. It records the page, the device and the time of each answer, so your team can find the problem.
On the left or right edge of the page, where it stays visible without covering content. Keep it on every page except steps such as checkout, where nothing should distract.
A well-built one loads without blocking the page. The Usertick script loads asynchronously, and if Usertick can't be reached, your page keeps working without the survey.
Yes, in Usertick on every plan, once per survey on Free. Visitors capture the whole screen or pick an element, mark it up and hide anything private before sending, and password and card fields are always blurred.
Usability testing watches a small group try set tasks, usually with a moderator. Website feedback comes from real visitors on their own visits, so it catches problems on pages and devices a test never covered.
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