Event questions that show what brings readers into the room
Ask readers what would get them to a live night with your journalists, how the last one went and what to run next. Each question below comes with when to ask it and what the answer tells you.
What live event survey questions tell you
Live event survey questions ask readers what would bring them to an evening with your journalists, how the last one went and what to plan next. Ticket sales show who came. These answers show whether the night felt like the journalism they read and whether they would bring a friend next time.
Ask attendees twice: a QR code on the screen at the end of the evening for the rating and one open question, and an email the next morning with the NPS question. Ask readers who haven't come yet about formats, price and timing on your events page or in your newsletter.
Each written answer gets a theme and a sentiment, so the journalists and cities readers ask for are easy to count. Give each response an owner in the inbox, and post answers to the events team in Slack or Microsoft Teams with a workflow.
- Questions
- 13
- Best asked
- The morning after the event
- Industry
- Media
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 live nights from the newsroom questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How the event went
For attendees, the morning after, with the NPS question first so a single answer still gives you a score.
- 11NPS
How likely are you to recommend our live events?
A Net Promoter Score for your events. Results shows the score, the share of detractors, passives and promoters, and the same split per device. Ask it in the email the morning after.
- 03Stars
How would you rate the last event you joined?
A five star rating for the last event the reader joined. Results shows the average and the share who gave four or more; send it the morning after, while the evening is fresh.
- 04Big scale
How well did the event match the journalism you read?
Whether the evening felt like the journalism readers know, from one to ten. A low score suggests the event drifted from what readers come to you for.
- 10Multiple choice
How was the time given to audience questions?
Whether the audience questions ran too short, about right or too long. Too short at the top is a reason to trim the main interview and open the floor earlier.
What draws readers to an event
Ask all readers, including those who have never come, so you learn what would get them through the door.
- 01Yes / No
Have you been to one of our live events?
Splits readers who have come to an event from those who haven't. Choose No in Results to see what would bring those readers in, from the guest to the venue.
- 02Multiple choice
What would get you to an event we run?
The one thing most likely to get a reader through the door. Results shows a donut with each share; lead your event listings with the answer at the top.
- 05Multiple choice
Which formats appeal to you?
Readers pick every format that appeals, from a live interview to a podcast recorded on stage. Results shows a bar per format, with the share who picked none as the group to win over.
- 07Text
Which journalist would you come to see?
An open question for the journalists readers want to see on stage. Each answer gets a theme, so names that come up again and again are easy to count before you book.
Planning the next season
Price, timing, place and format, worth asking before you book venues and guests for the year.
- 06Slider
What would you pay for a ticket to an evening like this?
A ticket price from 0 to 150 on a slider. Results shows the median and the middle half; ask attendees and other readers separately, since they weigh the price from different places.
- 08Ruler
How many events like this would you attend in a year?
How many events a year a reader would attend, on a ruler up to twelve. Results shows the median and the middle half, a guide to how full your calendar should be.
- 09Dropdown
Which time of day suits you for an event?
The time that suits readers best, from breakfast to the weekend. Results shows each share and count; schedule the next event around the leading answer.
- 12Text
Which city should we bring an event to?
An open question for where to go next. Each answer gets a theme, so the cities readers ask for most stand out when you plan a tour.
- 13This or that
For a publisher's live night you prefer
Two choices: in the room or streamed at home, a big hall or a small room. Results shows a split bar per pair, worth checking before you book a venue or a stream.
Tips for asking about live nights from the newsroom
Small choices that get honest, useful answers.
- 01
Put a QR code on the screen
Show the survey's QR code at the end of the evening, and keep the in-room survey to the rating and one open question.
- 02
Email attendees the next morning
Schedule the send before the event, with the NPS question first. NPS, Stars and Yes / No questions can be answered inside the email.
- 03
Ask readers who haven't come
Run the planning questions on your events page or in your newsletter, so the next season is shaped by readers you have yet to meet.
- 04
Tag each event's link
Give each evening its own link with a tag, so ratings and comments from different cities and guests stay apart.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about live nights from the newsroom
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
The morning after. Usertick sends to a contact list now or scheduled up to 30 days ahead, so schedule the send before the event and it goes out on time.
Yes. Show the survey's QR code on the screen or on the seats, and it opens on the hosted page on any phone.
Three to five after the event: the NPS question, the rating, the time for audience questions and one open question. Keep the planning questions for a survey of all readers.
Yes. Give each event's link or QR code its own tag, and the tag is kept with each answer for workflows, Google Sheets and the API.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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