Podcast ad questions that show how many ads listeners will accept
Ask listeners how the ads in an episode felt, which formats they accept and what they would pay to skip them. Each question below comes with when to ask it and what the answer tells you.
What podcast ad survey questions tell you
Podcast ad survey questions ask listeners how many ads they will accept, which formats they mind least, where breaks should sit and whether the ads affect their trust in the show. Download numbers sell the spots. These answers tell you how far you can go before listeners skip, switch off or stop trusting the host.
Ask right after an episode, with the survey link in the show notes, a mention at the end and a QR code on video episodes. Pick three to five questions for one episode, and save the format ranking and the price to remove ads for a survey of regular listeners once a season.
Each written answer gets a theme and a sentiment, so sponsor ideas and complaints about a particular read are easy to find. Give each response an owner in the inbox, and add the answers to Google Sheets for the sales team.
- Questions
- 13
- Best asked
- Right after an episode with ad breaks
- Industry
- Media
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 ads in podcasts questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How many ads listeners accept
The volume and placement questions, best asked after an episode so listeners answer with the breaks fresh in mind.
- 01Multiple choice
How were the ads in this episode?
The listener's verdict on the amount of ads in one episode. Results shows a donut with each share; follow the share who said too many as you add sponsors.
- 12Ruler
How many ad breaks are acceptable in an hour?
The number of ad breaks per hour a listener accepts, on a ruler from 0 to 8. Results shows the median and the middle half, a fair line to hold with advertisers.
- 07Multiple choice
Where should ads sit in an episode?
Where an ad break bothers listeners least. Results shows each share and count; ask it before you move a break, and again after.
- 02Yes / No
Do you skip past the ads?
A plain yes or no on skipping. A high share of yes is worth knowing before you sell an advertiser a spot priced on downloads alone.
- 10Dropdown
How do you feel when an ad starts?
The listener's reaction when an ad starts, from not minding to stopping. Select I stop listening in Results to filter to those listeners and read what else they said.
Formats and fit
Ask these before you sign a new sponsor or offer a new format, so you know how listeners will take it.
- 04Multiple choice
Which ad formats do you accept?
Listeners pick every ad format they accept, with an option for those who accept none. Results shows a bar per format, useful when you decide what to offer sponsors.
- 06Ranking
Rank what you can live with in a podcast
Listeners order the ad types they can live with, from a host read to a paid interview. Results shows the average place of each, a fuller picture than the format question alone.
- 08Stars
How would you rate the ads the host reads?
A five star rating for host-read ads only. Results shows the average and the share who gave four or more; compare it with the fit score to see whether the read or the brand is the problem.
- 03Big scale
How well did the ads fit the show?
How well the ads suited the show, from one to ten. A low fit score next to a fair ad count points to the wrong advertisers more than too many of them.
- 05Text
Which advertiser would suit this show?
An open question for sponsor ideas. Each answer gets a theme, so filter by theme to see which brands or categories listeners already link with the show.
Trust and paying to skip
The questions behind an ad-free feed or a change in schedule, for regular listeners once a season.
- 11Big scale
How much do the ads affect your trust in the show?
How much ads affect trust in the show, from one to ten. A high number is a warning to keep sponsor reads clearly apart from the editorial part of the episode.
- 09Slider
How much would you pay each month to remove the ads?
A monthly amount from 0 to 20 to remove the ads. Results shows the median and the middle half, a starting point before you price an ad-free feed.
- 13This or that
For a podcast you prefer
Two choices: free with ads or paid without, a short weekly show or a long monthly one. Results shows a split bar per pair, worth reading before you launch a paid feed.
Tips for asking about ads in podcasts
Small choices that get honest, useful answers.
- 01
Ask right after the episode
Put the survey link in the show notes and mention it at the end, so listeners answer with the ads fresh in mind.
- 02
Tag the link by episode
Give each episode its own tagged link. The tag is kept with each answer, so you can compare an episode with three breaks against one with two.
- 03
Ask about fit before you sell
Run the fit and format questions before you sign a new sponsor category, and again after its first few episodes.
- 04
Keep it to four questions
The ad count, the reaction when an ad starts, one format question and the open question. Listeners answer on a phone, often on the move.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about ads in podcasts
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Put the survey link in the show notes or the video description, and show a QR code on video episodes. The survey opens on a hosted page that works on any phone.
Three to five. Start with how the ads were in this episode, add how many breaks feel acceptable and one format question, and end with the open question.
Yes. Give each platform its own link with a tag, and the tag is kept with each answer for workflows, Google Sheets and the API.
Ask regular listeners before you price an ad-free feed. Results shows the median amount and the middle half of answers, a steadier guide than the average.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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