Usertick
Sports desk survey questions

Sports questions that show what fans read after the game

Ask fans which sports they follow, how your live coverage rates and where the desk should spend its time. Each question below comes with when to ask it and what the answer tells you.

What sports coverage survey questions tell you

Sports coverage survey questions ask fans which sports they follow, what they read after a game, how they rate your live coverage and where your desk should spend its time. Traffic peaks on match days. These answers show what fans came for and which pieces they would happily see less of.

Ask two questions on live blogs during the season, and a longer survey of five to seven questions between seasons. Target the sports pages only, and run a separate survey per sport if your desks work apart.

Each written answer gets a theme and a sentiment, so requests for a league and praise for a writer are easy to count. Give each response an owner in the inbox, and add the answers to Google Sheets for the sports editor.

Multiple choiceBig scaleTextStarsPoints allocation
Questions
13
Best asked
After the game, or between seasons
Industry
Media
Where to find them
From library in the Usertick survey editor, on every plan

The 13 sports desk questions, with when to ask each

Grouped by what they tell you. Use them as they are or change the wording.

What fans follow

Start with these so you can filter every other answer by sport and by how closely the fan follows it.

  1. 01Multiple choice

    Which sports do you follow with us?

    Fans pick every sport they follow with you. Results shows a bar per sport; select one to filter the whole page to its fans and read their answers.

  2. 09Ruler

    How many games do you follow in a normal week?

    How many games a fan follows in a normal week, on a ruler up to twenty. Results shows the median and the middle half, a sense of how deep your audience goes.

  3. 08Dropdown

    When do you read sports news?

    When fans read sports news, from before a game to the next morning. Results shows each share and count, a guide to when to publish previews and reports.

  4. 06Text

    Which team or league needs more coverage?

    An open question for the team or league fans want covered. Each answer gets a theme, so repeated requests for one league stand out before the next season.

Match day coverage

Short questions for live blogs and reports, asked while the game is still on the fan's mind.

  1. 02Multiple choice

    What do you read after a game?

    The one piece fans read first after a game. Results shows a donut with each share, a guide for what to publish first when the game ends.

  2. 03Stars

    How would you rate our live match coverage?

    A five star rating for live match coverage. Results shows the average and the share who gave four or more; ask it on live blog pages during the season.

  3. 13This or that

    For sports coverage you prefer

    Two choices: numbers or player stories, instant reaction or considered pieces. Results shows a split bar per pair, worth checking before you plan match day coverage.

The quality of the desk

How fans rate your writers and how they feel about rumor stories, worth asking once a season.

  1. 05Big scale

    How well do our writers know the sport?

    How well your writers know the sport, from one to ten. Results shows the average and a column per step; select a sport in the first question to compare desks.

  2. 12Text

    Which sports writer do you read first?

    An open question for the writer fans read first. Each answer gets a theme, so the names that come up most show which bylines carry the desk.

  3. 11Big scale

    How much do transfer rumors put you off?

    How much transfer rumors put fans off, from one to ten. Results shows the average and a column per step; a high score is a case for fewer rumor stories.

Where the coverage should go

Use these before you plan the next season, so desk time follows what fans read.

  1. 04Points allocation

    Split 100 points across our sports coverage

    Fans split 100 points across match reports, live blogs, deeper pieces, interviews and video. Results shows the average points per item, a guide to where desk time should go.

  2. 07Multiple choice

    How is the balance of men's and women's sport?

    Whether fans see the right balance between men's and women's sport. Results shows a donut with each share; ask it each season as your coverage changes.

  3. 10Multiple choice

    What would improve our sports pages?

    Fans pick every change they would like, from more stats to more minor leagues. Results shows a bar per option, a short list for the sports editor.

Tips for asking about sports desk

Small choices that get honest, useful answers.

  1. 01

    Target the sports pages

    Run the survey on sports section pages only, and set up a separate survey per sport if your desks work apart.

  2. 02

    Ask once the game is under way

    Trigger the live coverage rating on live blog pages after time on site, so fans answer once they have followed for a while.

  3. 03

    Ask between seasons

    Save the balance, rumor and coverage split questions for the off-season, when fans have time to think about the whole year.

  4. 04

    Keep match day surveys short

    Two questions on a live blog: the rating and one open question. Fans are following the game.

Add these questions to a survey

From the library to the first answers.

  1. 1

    Open the library

    In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.

  2. 2

    Or paste your own list

    Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.

  3. 3

    Choose where it runs

    Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.

  4. 4

    Read the answers

    Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.

Templates and more questions about sports desk

Full surveys that ask about the same things, and neighboring topics in the library.

RetentionFollowing writersLearn why readers follow writers and how they want to hear about new pieces. Show it after someone follows a writer.
CSATPodcast feedbackLearn how listeners rated an episode, how far they got and which guests or topics to book next. Link it in the show notes.
ProductNews appLearn how readers rate your news app, from loading speed to saving articles, and what's missing. Show it in the app after the fifth session.
ResearchTopic interestsLearn which topics readers want more or less of and what nobody is covering. Send it to subscribers once a year.

Frequently asked questions

Ask about live coverage on match days and about the whole desk between seasons. Results compares each card with the period before.

Two on a live blog, and five to seven in a season survey: which sports they follow, the coverage split, the writers' knowledge and an open question.

Yes. Select a sport in Results and the whole page filters to the fans who picked it, or run a separate survey on each sport's pages.

Yes. Target the survey by pages on every plan, so it appears only in the sports section.

Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.

Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.

Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.

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