Membership questions that show why supporters stay and why they leave
Ask members what keeps them with you, which benefits they value and whether their voice is heard. Each question below comes with when to ask it and what the answer tells you.
What membership survey questions tell you
Membership survey questions ask your members and supporters why they stay, which benefits they value and whether they feel heard. A member who renews out of habit and one who renews for the community look the same on your list until one of them leaves. Their answers show what to protect and what you can drop.
Ask once a year, a month or two before renewal, by email to your member list or by link in your newsletter. Pick five or six questions for current members, and send the questions on why someone stopped to lapsed supporters in a separate survey.
Each written answer is read as it arrives and given a category, a theme, a type such as idea or complaint and a sentiment. Campaign ideas collect under their themes, and a member who sounds ready to leave gets an owner in the inbox.
- Questions
- 13
- Best asked
- A month or two before renewal
- Industry
- Nonprofits
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 members and supporters questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How members feel about you
Start with one score, then the feeling and the year behind it, and follow the score from one year to the next.
- 01NPS
How likely are you to recommend joining us?
Asks how likely the member is to recommend joining. Results shows the score, the shares of detractors, passives and promoters, and the score per device. Follow it year by year.
- 12Emoji
How do you feel about us today?
How the member feels about the organization today, on a row of faces. It is quicker to answer than the recommend score, and Results shows each face with its share.
- 03Mood dial
How has the last year felt as a member?
How the last year felt as a member, on a mood dial. Results shows the faces with each share, a quick read of the year before you look at the details.
- 08Big scale
How well do we live up to our mission?
How well the organization lives up to its mission, from 1 to 10. A falling average can warn you that members disagree with a direction, even while renewals hold.
Why members stay
These questions show what membership means to people, which helps you decide which benefits to keep and how to ask for more.
- 02Multiple choice
Why do you stay a member?
Names the main reason the member stays. A large share for habit or discounts means a small price rise could cost renewals, so give those members a reason tied to the cause.
- 04Ranking
Rank the benefits you value
Members put five benefits in order, from updates to the magazine. Results shows the average place per benefit, which tells you what to keep if the benefits budget shrinks.
- 05Yes / No
Do you feel your voice is heard?
A plain yes or no on whether the member feels heard. Select No in Results to read what those members said, and answer them in your next members update.
- 07Multiple choice
How do you want to be involved?
Lets members pick every way they want to take part. Results shows bars per option. Keep Just receiving updates in the list, and respect it when you plan your asks.
- 06Text
What should we campaign on next?
An open question for campaign ideas. Each answer arrives with its sentiment and theme, so ideas that come up again and again stand out from the one-off.
Renewing and coming back
Ask current members about renewal and lapsed supporters why they left, in separate surveys, so each group sees only the questions that fit them.
- 11Dropdown
How long have you supported us?
How long the person has supported you. Use it to split the other answers, since a first-year member and someone with ten years behind them want different things.
- 13Call to action
Renew your membership in two minutes
A closing message with a button, pointed at your renewal page. Show it at the end, after the member has told you what they value, so the ask follows the feedback.
- 09Multiple choice
Why did you stop supporting us?
For lapsed supporters only: the main reason they stopped. Results shows the share of each, and too many emails or no visible impact are things you can fix this year.
- 10Yes / No
Would you consider supporting us again?
Asks a lapsed supporter whether they would come back. Give every yes an owner in the inbox and a personal note, since these supporters already know the cause.
Tips for asking about members and supporters
Small choices that get honest, useful answers.
- 01
Ask before renewal
Send the survey a month or two before most renewals fall due, while there is still time to act on what members say.
- 02
Survey lapsed supporters separately
Ask people who stopped in their own short survey, with the questions on why they left and whether they would come back.
- 03
Act on the voice question
When members say they don't feel heard, share what you did with this survey's answers in the next update.
- 04
Keep the ask for the end
Put the renewal button last, after the questions, so members don't feel the survey was a sales pitch.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about members and supporters
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Once a year, a month or two before most renewals fall due. Usertick sends to your member list now or on a date you schedule up to 30 days ahead, and there are no reminders, so mention the survey in your newsletter too.
Five or six for current members: the recommend score, why they stay, the benefit ranking, whether they feel heard and one open question.
Send a short separate survey to lapsed supporters with the questions on why they stopped and whether they would come back. Two or three questions are enough.
Yes, when it is the recommend score, a star rating, an emoji, a yes or no, a multiple choice or a dropdown question. Put the recommend score first, so members answer it with one tap.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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