Sentiment questions that show how users feel about your product
Ask users how they feel right now, after a session or after an update, in one tap. Each question below comes with when to ask it and what the answer tells you.
What customer sentiment survey questions tell you
Customer sentiment survey questions ask users how they feel about your product: right now, after a session, since last month and after your latest update. A mood takes a second to give, so you can ask often and see a shift in feeling soon after a change.
Ask one mood question at a time, with a small popup in your web app after a session or a few days after a release, and add one open question on why. Keep the same question running every few weeks so each period compares with the last.
Results shows each face with its share for the dial and emoji questions, and each written answer gets a sentiment and a theme, so the friction and delight users describe sort into a few clear topics.
- Questions
- 10
- Best asked
- After a session, or a few days after a release
- Industry
- Any business
- Where to find them
- From library in the Usertick survey editor, on every plan
The 10 mood and sentiment questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
How users feel right now
Use one of these as a quick pulse inside the product, and ask it the same way every time.
- 01Mood dial
How are you feeling about the product right now?
A mood dial for how the user feels about the product today. Results shows each face with its share, and the comparison with the period before shows the trend.
- 02Mood dial
How did that just feel?
A mood for the moment that just passed, such as a finished task or a new screen. Show it right after that moment, so the feeling belongs to it.
- 10Emoji
How do you feel when you come back to the product?
Five faces for how users feel when they return. Ask it a few seconds into a visit with a delay trigger, and Results shows the share of each face.
- 09Slider
How energizing is working in the product, 0 to 100?
How energizing the product feels, from 0 to 100. Results shows the median and the middle half, so you can see whether users agree or sit far apart.
Change over time
These compare today with last month or the last release, so you can see whether feelings are moving.
- 03Mood dial
Compared to a month ago, how do you feel about us?
Asks users to compare how they feel with a month ago. Ask it of users who have been around for at least a month, using targeting by user traits from Starter.
- 04Mood dial
How does the latest update feel?
How the latest update feels. Ask it a few days after a release, once users have tried it, and read the faces next to the friction question.
- 05Big scale
How confident are you using the product?
How confident users feel, on a 1 to 10 scale. Results shows the average and a column per step, and a low average points to features users haven't learned yet.
The reasons behind the mood
Ask one of these after a mood question, so each face comes with a story.
- 06Text
Where do you feel the most friction?
Where users feel the most friction. Each answer gets a theme and a sentiment, so the same rough spot named by many users stands out.
- 07Text
What moment delighted you recently?
A recent moment that delighted the user. The themes show what to protect in your next release, and the best answers are worth sharing with your team.
- 08Text
Describe the product in one word.
One word for the product. Look for the words that repeat and whether they sound positive, and compare them with the words you use in your marketing.
Tips for asking about mood and sentiment
Small choices that get honest, useful answers.
- 01
Ask one mood at a time
Show a single mood question with one open question after it. A pulse that takes seconds can run every few weeks without wearing users out.
- 02
Keep the wording the same
Ask the same mood question every time, so a change in the faces reflects a change in feeling.
- 03
Ask after the moment
Show mood questions right after a session, a task or a release, so the feeling belongs to something you can name.
- 04
Read the reasons, then act
Select a low face in Results to filter the page, and read what those users said about friction.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about mood and sentiment
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Every few weeks for the same user is enough to see a trend. On your website or web app, triggers such as time on site or idle let you ask when a user has paused.
Start with the mood dial on how users feel about the product right now, and add the friction question after it.
Both give a feeling in one tap, and Results shows each face with its share for either. Pick one and keep it, so each period compares with the last.
Yes. Each written answer gets a sentiment, a theme and a type such as complaint or praise, in any language, on every plan.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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