Store questions that show how a visit feels on the floor
Ask shoppers why they came in, whether they found it and how the staff, the layout and the lines felt. Each question below comes with when to ask it and what the answer tells you.
What retail store survey questions tell you
Retail store survey questions ask shoppers why they came in, whether they found what they wanted, how staff greeted them and how the store looked and felt. Sales figures show what left the store. These answers show the shopper who walked out empty handed and why.
Ask the same day, with a QR code on the receipt, by the door or at the register, or a link on your email receipt. A short survey of three to five questions suits a phone in a store. Run one survey per store, or tag each store's link, so answers stay tied to the location.
Each written answer gets a category, a theme, a type such as praise or complaint, and a sentiment, and each response an urgency. The names of staff shoppers want to thank arrive typed as praise, ready to pass on to the store manager.
- Questions
- 13
- Best asked
- The same day, from a QR code in store
- Industry
- E-commerce
- Where to find them
- From library in the Usertick survey editor, on every plan
The 13 on the shop floor questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
Why shoppers came and what they found
Start with the reason for the visit and whether it worked, so each other answer has a purpose beside it.
- 02Multiple choice
What brought you into the store today?
Why the shopper came in, from a specific item to returning something. The donut shows the share for each, and selecting one filters the page to that kind of visit.
- 01Yes / No
Did you find what you came in for?
A yes or no on whether the shopper found what they came in for. Select No in Results to read those visits, and check whether the item was out of stock or hard to find.
- 05Multiple choice
Did you buy more or less than you planned?
Whether the shopper bought more or less than planned. The donut shows the share for each, and a lean toward less points at stock, prices or lines that cut the basket.
- 11Ruler
How many minutes did you spend in the store?
Minutes spent in the store, on a ruler. Results shows the median and the middle half. Read it beside whether the shopper found the item, since a long visit can mean a long search.
Staff and service
Ask how staff greeted the shopper and who deserves thanks, for the store manager to act on.
- 04Dropdown
How did staff greet you?
How staff greeted the shopper, from right away to not at all. The share who preferred to be left alone is worth knowing before you set a greeting rule.
- 09Text
Which member of staff should we thank?
An open question for a staff member to thank. Answers arrive typed as praise, ready to share with the team. Shoppers may give a first name or a description, so pass both on.
The store itself
Rate the layout, the shelves and the feel of the store, and find what made the visit harder.
- 06Stars
How easy was the store to walk around?
A star rating for how easy the store was to walk around. Results shows the average and the share who gave four or more, a number to check after a refit or a new layout.
- 12Matrix
Rate the store on each
Layout, cleanliness, stock on the shelves and lighting in one grid. The heat map shows which part of the store pulls the visit down, with an average per row.
- 07Emoji
How did the store feel today?
A row of faces for how the store felt today. Results shows each face's share, and the comparison with the period before shows whether a busy season wore the mood down.
- 03Multiple choice
What made the visit harder?
Shoppers pick everything that made the visit harder, from a long line to nobody to ask. Bars show each share, a ranked list for the store manager.
Coming back
End with whether the shopper will return and what would change their mind.
- 08Big scale
How likely are you to come into this store again?
How likely the shopper is to come in again, on a scale of 1 to 10. A column per step in Results shows how many sit at the low end; select those to read what made the visit harder.
- 10Text
What should we change about this store?
An open question for what to change about this store. Each answer arrives with a theme and a sentiment, so complaints about layout, stock and staffing are easy to filter.
- 13Date
When did you visit the store?
The day of the visit, picked on a calendar. Results shows the picked dates, so you can match low scores to busy days, events or a short staffed shift.
Tips for asking about on the shop floor
Small choices that get honest, useful answers.
- 01
Put the code where shoppers wait
A QR code on the receipt, by the register or at the door reaches shoppers while the visit is fresh.
- 02
Keep answers tied to each store
Run a survey per store or tag each store's link, so every answer stays tied to the location.
- 03
Pass praise to the team
Share the answers about staff to thank with each store manager every week.
- 04
Act on the floor the same week
Give complaints about stock, cleanliness or lines an owner in the inbox, so the store fixes them before the weekend.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about on the shop floor
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Print a QR code on the receipt or a sign by the register. It opens the survey on the shopper's phone, and a tag on the link keeps the store with each answer.
The same day, while the shopper still remembers the aisle and the line. A code on the receipt reaches them on the way home.
Three to five: whether the shopper found it, what made it harder, the store rating and one open question.
Yes. Run one survey per store, or add the store to the link as a tag, which Usertick keeps with each answer for workflows, Google Sheets and the API.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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