Savings questions that show what stands between customers and their goal
Ask customers what they are saving for, how it is going and what would help them put more aside. Each question below comes with when to ask it and what the answer tells you.
What savings survey questions tell you
Savings survey questions ask customers about their goals and the habits behind them: what they are saving for, how many months of expenses they have put aside, what makes saving harder and whether your accounts and app help. The answers show where a feature such as automatic transfers or goal tracking would make a difference, and which customers are close to moving their savings for a better rate.
Ask when a customer opens a savings account or sets up a goal, and again a few months later to see how it is going. On your online banking site, show a short survey on the savings page; otherwise send it by email. Pick four to six questions, and use logic so customers who aren't saving skip the questions about goals and amounts.
Written answers get a category, a theme, a type and a sentiment, and each response an urgency, so a customer about to move their savings stands out from ideas about the app. Give those responses an owner in the inbox, and send them to Slack or Microsoft Teams.
- Questions
- 14
- Best asked
- When a goal is set and a few months later
- Industry
- Finance
- Where to find them
- From library in the Usertick survey editor, on every plan
The 14 savings goals questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
What customers are saving for
Ask whether there is a goal, what it is, when it is due and how much goes in, so every other answer can be read by goal.
- 01Yes / No
Are you saving toward something specific right now?
A first yes or no that sorts savers with a goal from the rest. Use logic to skip the goal questions for customers who answer No.
- 02Dropdown
What are you saving for?
The goal itself, from an emergency fund to retirement. Select a goal in Results to see how on track that group feels and what makes saving harder for them.
- 12Date
When do you want to reach your goal?
The date the customer wants to reach the goal. Results shows a calendar of picked dates, which helps you time reminders and progress messages.
- 09Slider
What monthly savings amount are you aiming for?
The monthly amount the customer aims to save, on a slider up to 2,000. Results shows the median and the middle half, useful when you set default amounts in the app.
How saving is going
Measure how on track customers feel and how they save, so you can see whether automatic transfers make a difference.
- 03Big scale
How on track does your savings goal feel?
How on track the goal feels, on a 1 to 10 scale. Results shows the average and a column per step; compare it with the period before to see whether new tools help.
- 04Ruler
How many months of expenses do you have saved?
Months of expenses put aside, marked on a ruler up to 12. Results shows the median and the middle half, a picture of how much cushion your customers have.
- 07Multiple choice
How often do you add to savings?
How often the customer adds to savings, from every payday to not at the moment. Read it beside the automatic transfer question to see whether automation makes a difference.
- 08Yes / No
Do you use an automatic transfer to save?
Whether saving happens automatically. Select No in Results to read how on track manual savers feel; low scores there make the case for promoting automatic transfers.
What gets in the way
Name the obstacles and let customers say what would help, before you design the next savings feature.
- 05Multiple choice
What makes saving harder?
What makes saving harder, from rising bills to low interest, with Nothing right now for customers doing fine. The bars show which problems a product could help with.
- 06Text
What would help you save more each month?
An open question on what would help. Answers arrive with a sentiment and a theme, so ideas such as round-ups or payday transfers group together for your product team.
Your savings accounts and tools
Rate the setup, the tools and the accounts themselves, then ask what would make a customer move their money elsewhere.
- 10Customer effort
How easy is it to set up a savings pot in the app?
How easy it is to set up a savings pot. Low scores point at the setup screens, and a customer who gives up there may not try again.
- 14Stars
How helpful are the savings tools in the app?
Stars for the savings tools in the app. Results shows the average and the share who rated 4 or higher; ask it again after you add or change a tool.
- 11Matrix
Rate our savings accounts on each
Interest rate, ease of access, clear terms and goal tracking in one grid. The heat map shows which part of your savings accounts customers rate lowest, with an average for each row.
- 13Text
What would make you move your savings to another bank?
Asks what would make a customer move their savings elsewhere. Answers that name a rate or another bank are the ones to read first and give an owner.
Tips for asking about savings goals
Small choices that get honest, useful answers.
- 01
Ask when the goal is set
Send the first survey when a customer opens a savings account or creates a goal. The answers give you a starting point to compare with later.
- 02
Ask again a few months on
Repeat the question on how on track customers feel after three to six months. Results compares each card with the period before.
- 03
Let non-savers skip ahead
Use logic so customers who aren't saving right now skip straight to what makes saving harder.
- 04
Read answers about leaving first
Give answers about moving savings an owner in the inbox, so someone talks to the customer before the money leaves.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about savings goals
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
When they open a savings account or set a goal, and again a few months later. Usertick has no recurring sends, so schedule each round to a contact list, up to 30 days ahead.
On your online banking website, yes, as a popup, a side button or inside the savings page. Usertick doesn't run inside a phone app, but the app can open the survey's link.
Four to six. Start with whether they are saving and what for, ask how on track they feel and what gets in the way, and end with the open question.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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