Privacy questions that show what earns your customers' trust
Ask customers what they know about the data you hold, how safe it feels and what would make them more comfortable. Each question below comes with when to ask it and what the answer tells you.
What privacy and trust survey questions tell you
Data privacy and trust survey questions ask customers what they know about the data you collect, how clear your policy is, how safe their details feel and what would make them more comfortable sharing. Trust decides how much customers tell you at sign up and whether they stay after a change, so measure it before something tests it.
Ask after sign up, once a year and again after any change to how you handle data, by email or inside your web app. Pick four or five questions, and ask the questions about your sign up form right after customers finish it.
A survey about data should itself ask for as little as it can. Anonymous responses, with no user ID, traits or visitor ID stored, hold for surveys on your website or shared by link or QR code. They don't hold for surveys Usertick sends by email.
- Questions
- 12
- Best asked
- After sign up, then once a year
- Industry
- Any business
- Where to find them
- From library in the Usertick survey editor, on every plan
The 12 trust and privacy questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
What customers know
Check whether customers know what you collect and can find the policy and settings that explain it.
- 01Yes / No
Do you know what data we collect about you?
Whether customers know what data you collect about them. A No is a sign to put a short summary where customers sign up, and to link it from your emails.
- 02Stars
How clear is our privacy policy?
Rates how clear your privacy policy is, in five stars. Ask it of visitors who opened the policy page, with targeting by pages, and compare it after a rewrite.
- 09Customer effort
How easy is it to find our privacy settings?
A customer effort score for finding your privacy settings. A low score means customers can't act on the choices you offer, so link the settings from the policy and the account page.
- 12Call to action
Want to see exactly what we store?
A button to a page that lists exactly what you store. Put it at the end of the survey, so a customer with doubts can check the facts straight away.
How safe it feels
Measure how safe details feel with you and next to other companies, and where customers want them kept.
- 05Big scale
How safe do your details feel with us?
How safe customers' details feel with you, on a 1 to 10 scale. Results shows the average and a column per step, and the comparison with the period before shows the effect of a change.
- 08Matrix
How much do you trust each of these with your data?
Rates how much customers trust you, their bank, their phone maker and a social network with their data. The heat map shows where you sit next to companies they already know.
- 07Dropdown
Where would you prefer your data to be stored?
Where customers would prefer their data stored. Results shows each share, which helps when you choose a hosting region or answer buyers who ask.
What you ask for
These show whether you ask for too much and what would make customers comfortable sharing.
- 04Multiple choice
How much personal information did we ask for?
Whether you asked for too little, about right or too much personal information. Ask it right after sign up, and read it next to the question on abandoned sign ups.
- 06Yes / No
Have you ever stopped a signup because of what was asked?
Whether the customer has ever abandoned a sign up because of what it asked. A Yes is a reason to look at each field on your own forms and drop the ones you don't use.
- 03Multiple choice
What would make you more comfortable sharing your data?
Customers pick everything that would make them more comfortable sharing data. Results shows bars with each share, and the Nothing would answers are worth reading on their own.
- 10Text
What would you want deleted first if you left us?
What the customer would want deleted first if they left. The themes show which data feels most sensitive, which tells you where to be most careful.
- 11Consent
Can we keep your answers linked to your account?
Asks whether the answers may stay linked to the customer's account. Ask it when you plan to follow up, and keep the answers of customers who say No away from their account records.
Tips for asking about trust and privacy
Small choices that get honest, useful answers.
- 01
Ask for as little as you can
A privacy survey that asks for personal details sends the wrong message. Leave out contact questions unless you will follow up.
- 02
Ask again after any change
Run the safety and clarity questions again after a policy change or an incident, and compare with the period before.
- 03
Check your own forms
Read the sign up answers next to your form fields, and drop each field customers mind and you don't use.
- 04
Answer doubts in plain language
Use what customers say would make them comfortable, such as plain language or a way to delete data, when you rewrite your privacy page.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about trust and privacy
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Yes, in a survey on your website or shared by link or QR code, where no user ID, traits or visitor ID are stored. Surveys Usertick sends by email aren't anonymous.
Right after sign up for the questions about what you asked for, and once a year for the rest. Ask again after any change to how you handle data.
Four or five. Pick whether customers know what you collect, how safe their details feel, whether you asked for too much and one open question.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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