Visit questions that show what customers notice when they walk in
Ask customers how their visit went, from finding you and getting there to the wait, the staff and the place itself. Each question below comes with when to ask it and what the answer tells you.
What in-store visit survey questions tell you
In-store and visit feedback survey questions ask customers how easy you were to find, how they got there, how long they waited, whether someone was free to help and how the place felt. A visit is judged on things a website never shows, from parking to the waiting area, and these answers point to the ones customers notice.
Ask at the end of the visit with a QR code at the counter, on the receipt or by the exit, or by email the same day for customers who booked. Pick three or four questions, and keep the opening hours and travel questions for an occasional longer round.
Each written answer gets a category, a theme and a sentiment, so comments about waiting, staff and cleanliness sort apart. Put a different tag on the QR code link for each location, and each answer keeps it for workflows, Google Sheets and the API.
- Questions
- 12
- Best asked
- As the visit ends
- Industry
- Any business
- Where to find them
- From library in the Usertick survey editor, on every plan
The 12 visiting us in person questions, with when to ask each
Grouped by what they tell you. Use them as they are or change the wording.
The visit itself
Start with one rating for the visit, then the wait, the staff and the first impression.
- 01Stars
How would you rate your time here today?
One rating for the visit today, in five stars. Put it first on the QR code survey, so even a customer who answers only one question leaves a score.
- 04Multiple choice
How long did you wait to be served?
How long the customer waited to be served. Select the longer waits in Results to filter the page and see how those customers rated the visit.
- 05Yes / No
Was there someone free to help you?
Whether someone was free to help. A rising share of No answers on certain days points to staffing gaps, and the visit date question shows which days.
- 06Emoji
How did the place feel when you walked in?
Five faces for how the place felt on arrival. Results shows the share of each face, and the low faces are worth reading next to the grid on the place itself.
- 12Text
What would make a visit better?
What would make a visit better. Each answer gets a theme, so requests about seating, staff or waiting stand out across locations.
Getting there
These show how easy you are to find and reach, which shapes who visits and how often.
- 02Customer effort
How easy was it to find us?
A customer effort score for finding you. A low score points to signs, map listings or directions on your website that need fixing.
- 03Multiple choice
How did you travel to us?
Every way the customer traveled to you. Results shows bars with each share, which helps when you plan parking, bike racks or a move closer to transit.
- 09Ruler
How many minutes did it take you to get here?
How many minutes it took the customer to get to you, up to 60. Results shows the median and the middle half, a picture of how far your customers travel.
The place and the hours
Rate the parts of the place in one grid and check whether your opening hours fit.
- 10Matrix
Rate what you found here
Rates signs, parking, the waiting area and cleanliness in one grid. The heat map shows which part of the place pulls the visit down, with row averages to compare.
- 07Multiple choice
How were the opening hours for you?
Whether your opening hours suit the customer, or they need earlier, later or weekend hours. Results shows each share in a donut, which helps before you change your hours.
Visit history
Note how often the customer comes and when they visited, so you can read the other answers by both.
- 08Dropdown
How often do you come here?
How often the customer comes, from first time to most days. Selecting an answer in Results filters the page, so you can compare first-time visitors with regulars.
- 11Date
When did you visit?
The date of the visit, picked on a calendar. Use it for surveys answered later from a receipt or an email, so you can match answers to busy days.
Tips for asking about visiting us in person
Small choices that get honest, useful answers.
- 01
Ask before customers leave
Put a QR code at the counter, on the receipt or by the exit, so customers can answer on their phone while the visit is fresh.
- 02
Tag each location
Use a separate tag on the survey link for each location, so answers from every site can be told apart.
- 03
Keep it to a few questions
Customers answer on their phone, often standing up. Ask the rating, the wait and one open question.
- 04
Act on the same day
Give comments about cleanliness or staff an owner in the inbox, and pass them to the location that day.
Add these questions to a survey
From the library to the first answers.
- 1
Open the library
In the Usertick survey editor, choose From library, filter by industry and topic, and add several questions at once.
- 2
Or paste your own list
Paste questions reads up to 10 questions from any text on Free, 100 on Starter and 200 on Pro and above, keeps your wording and picks an answer type for each.
- 3
Choose where it runs
Show the survey on your website, send it by email, share its link and QR code, or switch it to a conversation.
- 4
Read the answers
Results counts every score and choice, and Usertick reads each written answer and files it by topic, on every plan.
Templates and more questions about visiting us in person
Full surveys that ask about the same things, and neighboring topics in the library.
Templates
Browse all templatesFrequently asked questions
Print the survey's QR code on a counter card, a receipt or a sign by the exit. Customers scan it with their phone and answer on the hosted survey page.
Yes. Give each location its own tag on the survey link, and each answer keeps the tag for workflows, Google Sheets and the API. You can also run one survey per location.
Yes. A survey shared by link or QR code can collect responses with no user ID, traits or visitor ID stored. Leave out the contact question to keep it that way.
Three or four. Pick the visit rating, the wait, whether someone was free to help and one open question.
Yes. The question library comes with every plan, the free plan included, and the free plan covers 150 responses a month across your surveys.
Yes. Once a question is in your survey, reword it, change its options or its answer type, and add logic to skip it for some answers.
Yes. The library is translated into Usertick's built-in languages, and in any other language it shows in English for you to translate.
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